Work It, Mama: Gugu Guru, KIDBOX and Working Mother Launch "Back to Work" Baby Registry

NEW YORK - EntSun -- Working Mother, a publication dedicated to supporting the country's more than 17 million moms who are both devoted to their families and committed to their careers, announced today that it has partnered with Gugu Guru and KIDBOX to launch a "Back to Work" registry designed entirely to cater to professional expectant and new mothers.

"Working Mother always seeks to provide its readers with the information they need to thrive as professionals and parents," said Meredith Bodgas, Editor-in-Chief of Working Mother. "From best-in-class gear and services that make a working parent's life easier to fashionable attire for nursing moms, the baby registry we've created with Gugu Guru and KIDBOX includes a variety of incredible products and brands that aim to help a working mom create more work/life balance, as well as ease her transition of returning to work."

KIDBOX's involvement in the "Back to Work" registry was a natural fit. As a company that cares deeply about parents, including busy, professional moms, KIDBOX decided to work alongside Working Mother and Gugu Guru to help curate this list of products that not only ladders back to their social mission core, but that they also endorse to help parents once they decide to go back to work.

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"We know from serving our KIDBOX customers that time has become the ultimate luxury for working moms," said Brandi Temple, Chief Community Officer of KIDBOX, a kids' style box service that makes shopping easier for both moms and kids. "As a busy working mom, I know I appreciate trusted, convenient and time-saving experiences, and helping those in need with my purchases makes the experience even more special. I'm sure new and expectant moms will agree."

Powered by Gugu Guru, registrants can create their Working Mother baby registry, customizing their list of favorite products and services and then share their wish list with family and friends on social media or with a unique URL.

"With nearly 90% of Gugu Guru's users comprised of working mothers, we're constantly seeking out the best product recommendations for this demographic," said Monica Banks, CEO and Founder of Gugu Guru. "We are so excited to partner with KIDBOX and Working Mother to create this much needed one-stop baby registry resource for professional moms."

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As part of this exciting launch, special discounts and giveaways will be offered, giving registrants the opportunity to win items such as best-in-class baby gear from Evenflo, award-winning feeding products from nanobébé, maternity and nursing apparel from Motherhood Maternity, Motif Medical's time-saving Luna Breast Pump, pregnancy-safe products from Belli Skincare, delicious and time-saving products from VeeTee Foods, as well as a year's subscription to Working Mother, a personalized KIDBOX style box and a Gugu Guru Concierge package.

Know a working mother or mother-to-be? You can give them a gift!

Find more information about Working Mother baby registry by visiting www.workingmotherregistry.com.