ITSMA 2019 Marketing Excellence Awards Honor High Impact B2B Marketing Programs

LEXINGTON, Mass. - EntSun -- ITSMA, the leading resource for B2B marketers in the connected economy, celebrated the 21 winners of its 22nd Annual Marketing Excellence Awards last night during its Marketing Vision 2019 conference in Cambridge, Massachusetts.

"Amid the challenges of increased competition and market disruption, this year's award winners demonstrate standout performance in the aspects of strategic marketing that matter most: Driving growth, building competitive advantage, and repositioning for long-term success," said Dave Munn, President and CEO of ITSMA. "From Account-Based Marketing and executive engagement to sales acceleration and customer success, the 2019 winners highlight the true potential of marketing leadership and execution."

Highlights from this year's winners include:

• Rapidly scaling an Account-Based Marketing program with cross-functional teams and customer communities to enable customized coverage of nearly 100% of all global and strategic vertical accounts.
• Designing collaborative storytelling with a long-term strategic client to strengthen corporate reputation across C-suite audiences as a digital transformation partner.
• Building an AI-fueled personalization engine to support tailored, omni-channel user experiences resulting in $1.5B+ revenue with 84%+ revenue accounted to the top accounts suggested by the engine.
• Revamping sales enablement by bringing together sales, delivery, and practice teams to strengthen consultative selling training, tools, content, and certifications.
• Creating a "key account advisory program" to provide top sales teams with a new data- and insight-based pursuit framework to accelerate pipeline, deals, and transformative customer engagements.
• Redefining digital lifecycle customer journeys to increase customers' ability to expand, adopt, and renew offerings, achieving more than 500 million post-sale digital engagements and more than $6.2B in opportunities.

2019 Marketing Excellence Award Winners

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The 2019 Marketing Excellence Awards focused on seven critical B2B marketing categories, along with an award for top small and medium-sized businesses (SMB) programs.

The jury, an international group of marketing executives and experts, selected the winners based on excellence in innovation, program execution, and business results. The awards honor outstanding marketing performance at two levels: diamond and gold.

Building Reputation Through Brand and Differentiation
Diamond Award: Tata Consultancy Services
Gold Award: Cognizant
Gold Award: IBM

Driving Strategic Growth
Diamond Award: Hewlett Packard Enterprise
Gold Award: Conduent
Gold Award: ServiceNow

Enabling Sales to Accelerate Growth
Diamond Award: HCL Technologies
Gold Award: Hewlett Packard Enterprise

Engaging Executives with Thought Leadership and Innovation
Diamond Award: Microsoft
Gold Award: PwC

Personalizing Marketing with Digital Tools, Data, and Approaches
Diamond Award: Hewlett Packard Enterprise
Gold Award: Hexaware Technologies
Gold Award: IBM

Scaling and Optimizing Account-Based Marketing
Diamond Award: Red Hat
Gold Award: Fujitsu
Gold Award: SAP

Strengthening Marketing's Role in Customer Experience and Success
Diamond Award: Cisco Systems
Gold Award: Adobe
Gold Award: Unisys

Small and Medium-Sized Businesses
Diamond Award: West Monroe Partners
Gold Award: Acuvate Software

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For more information about the award winners, visit itsma.com/2019-mea-winners/.

About ITSMA
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.

Learn more at www.itsma.com