Woman-owned Company Launches 'AffirMAILtions' Service To Foster Connection In The Midst Of Social Distancing

GRAND RAPIDS, Mich. - EntSun -- Founder Shannon Cohen [Shannon Cohen, Inc] is repurposing her Tough Skin, Soft Heart line of greeting cards to launch a custom service that enables clients to celebrate, connect with, and extend support to those they care about without violating shelter-in-place protocol. Her new "AffirMAILtions" service seeks to close the human connection gap in this season of social distancing.

"Even in pandemic, human beings still have an innate desire to connect", says Cohen.  We want to celebrate birthdays, support friends in the loss of loved ones, and uplift colleagues and community health workers in this time of crisis. We may be shut-in, but expressing love, care, and concern is never locked out."

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The "AffirMAILtions" service is an extension of the Tough Skin, Soft Heart greeting card line powered by Shannon Cohen, Inc.  With affirming messages like "Girl, You Have Greatness in Your Bones," and "When You Lead, People Flourish," the greeting card line is carried in hotel and hospital gift shops, boutiques, and bookstores spanning multiple states. The Tough Skin, Soft Heart greeting card line powered by Shannon Cohen, Inc. is a member of the Greeting Card Association headquartered in Washington DC. and has been featured at the National Stationery Show at the Javits Center in New York.  The new "AffirMAILtions" service brings Shannon's unique brand of Tough Skin, Soft Heart messages  right to your doorstep.

"Words heal", says Cohen.  "Words allow us to touch the heart and soul of others.  The realities of COVID-19 make physical distance necessary, but we can still nurture social connection and interpersonal touch through greeting cards."

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The "AffirMAILtions" service alleviates the physical labor of care and connection and costs less than a cup of coffee.  The custom service is $6 and includes the cost of the greeting card, a specially curated message to the card recipient, and the cost of shipping.  Cohen likens the service as TeleHealth for the soul. "We transport the care and concern you feel in your heart on your behalf," says Cohen.

About Shannon Cohen
Shannon Cohen is a high level consultant, founder, and author of the book, "Tough Skin, Soft Heart: A Leadership Guide to Growing Stronger, Better, and Wiser".  Her work has been featured by Tedx, MLive, Women's Lifestyle Magazine, The Michigan Daily, Rapid Growth Media, the Michigan Chamber of Commerce, and the Grand Rapids Business Journal.   Shannon's Tough Skin, Soft Heart podcast is available on Anchor, Apple Podcasts, Spotify, and Stitcher. Learn more at: shannoncohen.com