JEGS Launches Transformed Digital Commerce Platform Powered by PhaseZero

LOS ALTOS, Calif. - EntSun -- PhaseZero today announced the full launch of JEGS' transformed digital commerce platform, advancing the performance automotive retailer's strategy to deliver a modern parts-buying experience, respond faster to market opportunities, and build a stronger foundation for digital growth.

The new platform brings together the information customers need to find the right part, confirm pricing and availability, and buy with confidence. Behind that experience, PhaseZero CxCommerce supports 1.8 million parts, 300 million vehicle applications, and 20+ enterprise integrations connecting to the core systems and third-party platforms that run JEGS' business.

Modern Commerce Built for Complex Parts Businesses

JEGS' digital commerce platform had supported the business for more than two decades. The next stage required a better parts-buying experience, faster change, and continued connection to the systems that run the business.

Selling parts online requires product information, fitment, pricing, inventory, orders, and payments to work together, even when that information comes from different business systems. PhaseZero CxCommerce brings these capabilities together on a cloud-native, composable platform built for complex parts businesses.

This reduced what had to be built from scratch and let the teams focus on connecting JEGS' systems, testing the complete buying experience, and getting ready for launch.

One Team, One Outcome

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At JEGS' scale and integration complexity, the transformation moved from decision to full production through five focused sprints. JEGS and PhaseZero configured the new buying experience, connected the systems required to run the business, and completed more than 800 test scenarios covering critical customer and operating workflows.

"This was a difficult and complex transformation, and it was impressive to see the JEGS and PhaseZero teams working side by side to make it happen," said Gabe Mendoza, Chief Executive Officer, JEGS. "We needed to transform the customer experience, respond faster to the market, and build a stronger foundation for growth. We now have a commerce platform that gives our teams more control, scales with our business, and gives us a foundation to keep improving."

From Discovery Through Purchase and Support

Building on JEGS' modern payments capabilities, customers can identify parts using search, attributes, vehicle fitment, and application data; confirm pricing, inventory, and delivery expectations; complete purchases through modern checkout and payments; and stay connected after purchase.

More Business Control. Less Custom Development.

JEGS business teams gain greater control over search, merchandising, promotions, content, and commerce configuration, with less custom development required for routine changes. Individual capabilities can also be updated without requiring another major platform development cycle.

"JEGS shows there is a better way to modernize a complex parts business," said Ram Chandrasekar, Founder & CEO, PhaseZero. "Customers want to find the right part, know the price and availability, and buy it easily. Making that simple requires the systems behind the business to work together. JEGS now has a foundation that can keep improving as customer expectations and the business evolve."

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Composable Commerce in Production. Intelligent and Agentic Commerce Next.

JEGS' commerce platform connects product, customer, inventory, pricing, order, and operating data, creating the foundation for continued innovation.

PhaseZero is building on this foundation through Enterprise AI and Intelligent Commerce, with a path to Agentic Commerce where AI agents can help customers and employees search, decide, buy, sell, and complete commerce tasks.

Connected enterprise data provides context and truth. Enterprise AI adds intelligence. Agentic Commerce turns that intelligence into action.

About JEGS

JEGS is a leading direct-to-consumer e-tailer of high-performance automotive aftermarket and restoration parts and accessories. Founded in 1960 by Jeg Coughlin Sr. and headquartered in Delaware, Ohio, JEGS serves millions of enthusiasts worldwide with a broad product selection, industry-leading customer service, an expert technical support team, and a deep commitment to motorsports. For more than six decades, JEGS has been the retailer of choice for racers, hot rodders, muscle car enthusiasts, and automotive restoration devotees everywhere. For more information, visit www.JEGS.com.

About PhaseZero

PhaseZero helps complex parts businesses modernize search, commerce, payments, and digital operations while staying seamlessly connected to the enterprise systems that run their businesses.

PhaseZero CxCommerce is a MACH-certified, cloud-native, composable commerce platform purpose-built for complex parts businesses, supporting B2C, B2B, and B2E commerce across automotive aftermarket, heavy-duty aftermarket, off-highway, and industrial markets.

PhaseZero solutions support more than 4 million parts, $3 billion in customer revenue, and 500+ inventory locations, combining purpose-built parts commerce, enterprise connectivity, analytics, Enterprise AI, and Agentic Commerce capabilities.