Unique IQ CEO David Lynes going the distance for Care Workers Charity

REDDITCH, U.K. - EntSun -- CEO of home care technology firm Unique IQ, David Lynes, is planning an epic two-day cycle, raising money for the Care Workers Charity as he rides.

In this unique endurance challenge, David will be cycling as far as he can as the crow flies from his starting point in 48 hours.

It's a challenge that combines speed, endurance and strategy. David has to decide when - or even if - he sleeps, what he needs to carry with him, as well as which route will get him the furthest away from his start point.

David said of his planned adventure: "I really liked the sound of this challenge as it combined thinking and planning with the physical elements of cycling. It's very unique. I've enjoyed preparing for it – planning routes, testing out equipment and exploring my capabilities. I'm ready and excited to get going!"

In its inaugural year, the 48-hour challenge is being organised by YouTuber Riding the Long Way Home, otherwise known as Paul Berney, Chief Marketing Officer at connected care platform provider Anthropos.

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Paul says of the challenge: "first and foremost it's intended to be a personal challenge. It's you against you, not anybody else. It's just you pushing yourself to see how far you can go in 48 hours. The idea is that the challenge is not just about how far you can ride physically, but how smart you are in planning in advance, so the race isn't necessarily won by the strongest rider."

David is using his challenge to raise funds for the Care Workers Charity – which provides financial aid so that no care worker has to face financial hardship alone. His fundraising target is £2,000. "The Care Workers Charity is doing a great job supporting carers and raising the profile of care workers both in and out of the sector. That's really pertinent to the work we do within the home care sector so it felt like a relevant and worthwhile cause," said David, whose company, Unique IQ, makes care management software, specifically designed for the home care sector.

To sponsor David, go to: https://thecareworkerscharity.enthuse.com/pf/david-lynes. To guess how far David cycles in 48 hours, go here:  https://www.surveymonkey.co.uk/r/48-hour-challenge.