Section L Opens New Apartment Hotel Showcasing a Different Side of Tokyo

MINATO-KU, Japan - EntSun -- Section L today announced the opening of Section L Shibuya Hatagaya, a new 28-room apartment hotel offering travelers a different way to experience Tokyo. Located just minutes from Shibuya and Shinjuku, the property combines apartment-style comfort with one of the city's most creative neighborhoods, where independent cafés, record shops, vintage stores and neighborhood bars offer a slower, more local perspective beyond Tokyo's famous landmarks.

"Hatagaya is the kind of neighborhood travelers discover by accident and then tell all their friends about," said Howard Ho, CEO of Section L. "With Section L Shibuya Hatagaya, we wanted to create a stay that reflects the character of the area itself—creative, welcoming, independent and full of hidden gems. It's a place where guests can experience Tokyo beyond the guidebooks while enjoying the comfort and flexibility of an apartment hotel."

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Section L Shibuya Hatagaya features 28 fully equipped apartment-style accommodations designed for both short and extended stays. Every room includes a kitchen, in-room washer and dryer, and generous living space, offering guests greater flexibility than a traditional hotel room. The property also introduces two premium suite categories: a spacious Family & Friends Suite for groups traveling together and a dedicated Work Suite featuring a plug-and-play office environment for remote workers, business travelers and digital nomads.

To help guests connect with the neighborhood, every stay includes City Gems, Section L's curated guide to local recommendations. Rather than directing visitors to Tokyo's major tourist attractions, City Gems introduces independent cafés, specialty coffee shops, craft beer bars, record stores and neighborhood favorites selected by the local team, encouraging guests to discover the city through the places residents know and love.

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Celebrating the opening, Tokyo-based illustrator Fern Choonet will undertake a live artist residency at the property, creating an original mural inspired by Hatagaya's creative spirit, retro character and everyday street life. Guests and local residents will be able to watch the artwork develop throughout opening week before it becomes a permanent part of the hotel.

The opening marks Section L's 14th property in Tokyo and reflects the brand's philosophy of Hotels Without Strangers - creating neighborhood-led stays that help travelers feel connected to the places they visit, whether staying for one night or several weeks.
www.section-l.co