Moving protein to the nightstand—Sleep Protein's national rollout at Loblaw

HAMILTON, Ontario - EntSun -- Moving Protein to the Nightstand: Sleep Protein Announces National Rollout Across Loblaw Banners

Independent Canadian functional wellness brand introduces a melatonin-free evening recovery category to supermarket shelves nationwide.

TORONTO, ON — Canadian functional nutrition brand Sleep Protein has officially launched nationwide across Loblaw Companies Limited banner stores, making its dedicated nighttime recovery formula available on major supermarket shelves from coast to coast.

The national retail expansion places Sleep Protein in key Loblaw banners including Real Canadian Superstore, Loblaws, Zehrs, Atlantic Superstore, Dominion, and Your Independent Grocer.

The rollout marks a distinct category shift within the Canadian grocery landscape: repositioning protein from morning smoothies and post-workout gym shakers to a structured evening recovery ritual. Rather than relying on synthetic sedatives or heavy doses of melatonin, Sleep Protein pairs slow-digesting milk protein isolate with targeted, bioactive relaxation compounds designed to support muscle repair and restorative rest simultaneously.

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"For decades, the sports nutrition aisle has treated protein purely as a daytime fuel source, while the sleep aisle relied on quick-fix sedatives that leave people groggy," said Marc Boudreau, Founder and Formulator of Sleep Protein. "Our goal was to create a legitimate third category: functional evening recovery. Landing on Loblaw shelves across the country gives everyday Canadians direct access to a clean-label, science-backed way to unwind, repair muscle, and wake up restored."

Key Highlights of the National Launch:

• Health Canada Authorized: Formulated under Health Canada Class III Natural Health Product regulations (NPN 80147681), meeting stringent safety, efficacy, and quality standards.
• Melatonin-Free Formulation: Engineered with targeted natural compounds—including Magnesium Bisglycinate, L-Theanine, GABA, 5-HTP, L-Tryptophan, Zinc, and Vitamin B6—alongside gut-friendly inulin and digestive enzymes to promote natural sleep architecture without hormone disruption.
• Clean Nighttime Protein: Delivers premium Milk Protein Isolate to supply sustained amino acid release for overnight tissue repair.
• Flavour Profiles: Available in two signature flavours—Vanilla Sky and Midnight Chocolate—crafted to mix smoothly with warm or cold water and milk alternatives.

Sleep Protein is now available in the wellness and functional nutrition sections of participating Loblaw banner stores across Canada, as well as online.

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About Sleep Protein

Sleep Protein is a Canadian functional wellness brand dedicated to pioneering nighttime recovery nutrition. Formulated and founded in Canada, Sleep Protein combines high-quality dairy protein isolates with clinically studied botanical and amino acid compounds to support sleep quality, muscle recovery, and metabolic health without the use of melatonin. For more information, visit [Website URL].

Media Contact:

Marc Boudreau
Founder, Sleep Protein
www.sleepprotein.com