Popular on EntSun
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com - 243
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator - 221
- Edtech Startup Young Commanders Launches 'Visionaries Without Sight' Collection Celebrating Blind and Visually Impaired Historical Figures - 216
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 207
- BillBoards Inc. Hits the Road with God Bless America Tour and Reality Series Now Streaming on Tubi TV - 157
- Token-Operated Sake Service Opens at Tobu Nikko Station - 134
- Honoring Black History, Culture, and Community in Fall River - 131
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research - 125
- Byrd Davis Alden & Henrichson Launches Independence Day Safe Ride Initiative with 500 Free Uber Credits - 117
- Agreement to Supply US-Based Defense Provider with Thin-Film Solar Tech for Orbital Application; Ascent Solar Technologies, Inc. (N A S D A Q: ASTI) - 111
Similar on EntSun
- Yvette Kendall Secures $6 Million Deal with The Sessions Studios for Horror Thriller, "NORTH"
- Sisu, a Portrait of Grit, Connection and Triumph, Premieres on Documentary Showcase
- The Blue Luna Encourages Local Schools to Take Steps to Enhance Safety for Students and Staff
- The Sessions Studios Secures $300 Million Commitment to Launch World-Class Studio and 15-Film Global Slate
- Smart Resnse Unveils Smart Resnse(SRMS) Token-Powered AI Orchestration Platform to Revolutionize Multi-Billion Dollar Market
- Josh and Heidi Follow Up the Much Anticipated and Successful Launch of the "Spreading the Good BUZZ" Podcast with a Personal Request
- The Battle for the Enchanted Forest Brings Fantasy, Fun, and Fundraising!
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market
- Cover Girl Finalist Teisha Mechetti Questions Legitimacy of Inked Originals Competition, Demands Transparency
- DivX Empowers Media Enthusiasts with Free Expert Guides for Advanced MP4 Management
MainConcept Launches VVC/H.266 SDK Beta and Demos Cloud-Ready 8K Broadcast Technology at the IBC Show
EntSun News/10952642
Providing essential ingredients used in processing 90%+ of today's professional video, MainConcept leads the way to 8K codec technology with HEVC & VVC
AMSTERDAM - EntSun -- MainConcept, the leading provider of codecs for production, broadcast and streaming technologies, today announced the launch of their VVC/H.266 SDK, which will be demonstrated at the upcoming 2022 IBC Show and will be made available as a part of the company's Beta program. Predicted by many to be the next major professional video codec for the professional media market, VVC promises to provide unsurpassed quality and efficiency making resolution jumps like the one to 8K more palatable to content distributors. In Hall 7, Booth D12 of the RAI, the MainConcept team will share exciting technology demos and highlight their advancements in the development of VVC along with 8K-optimized cloud encoding built on top of their award-winning HEVC/H.265 SDK and other MainConcept technologies that are essential ingredients used to process over 90% of today's professional videos.
"We look forward to returning to the IBC Show in Amsterdam and to sharing the numerous advancements we've made, keeping ahead of the rapid growth of digital video and audio," said Deacon Johnson, Senior Vice President, Technology Licensing & Strategy, MainConcept. "Our partner ecosystem and codec library have expanded tremendously since we were at IBC in 2019. This is reflected in our optimized ARM architecture compatibility, a broad portfolio of professional FFmpeg plugins, and high-performance HEVC products to support cloud-ready 8K, 4K and HD live encoding workflows on a single low-cost server, as well as newer offerings such as VVC."
More on EntSun News
VVC/H.266 Encoder SDK launch
MainConcept is launching their new VVC/H.266 Encoder SDK, which is designed for real-time 10-bit operation. For the Beta program, the SDK will be available for broadcast trials, field testing, and TV standards development and verification. For rapid deployment and evaluation, an FFmpeg plugin will be released as well. You can apply to be part of the MainConcept Beta program today.
The MainConcept VVC/H.266 encoder is designed to support future broadcast standards like DVB and SBTVD, as well as OTT applications. MainConcept also offers a portfolio of components that work together (e.g., audio encoders and multiplexers) to complete the solution for organizations adopting the new VVC standard for broadcast and streaming in 1080p, 4K and 8K.
MainConcept's IBC Digital Video & Audio Showcase—Present & Future Technology
At IBC, MainConcept plans to demonstrate their VVC SDK capability by streaming VVC multi-layer real time encoding running in parallel on Amazon Web Services (AWS) using MPEG-DASH. This demo directly addresses broadcast applications, showing greatly improved immersive visual quality in more live channels, and opens up countless use cases in streaming over internet and mobile.
MainConcept also plans to showcase encoding of 8K content in real time via a remote AWS instance, complete with a dashboard for visualizing system performance, frame rate and bitrate. This demonstration will use multiple MainConcept technologies, including Live Encoder (powered by their industry-leading HEVC/H.265 encoder), WebASM and Hybrid GPU acceleration to show how you can encode 8K, 4K and HD in a single instance. The MainConcept 8K encoder can deliver more live channels or ABR layers per system at a fraction of the cost of traditional solutions and is available for use on premises, in the cloud and in hybrid workflows.
More on EntSun News
To see for yourself the impact of MainConcept's essential ingredients for production, broadcast and streaming products, you can also experience using their Content Creation Lab which includes compatibility for Fraunhofer, Panasonic and Sony plugins as well as VVC, HEVC and AVC software. This tool enables users to evaluate the compatibility and quality of encoded files, review the console log and command line parameters, and learn about MainConcept FFmpeg plugin usage.
Find MainConcept at IBC
Powering the digital video ecosystem, MainConcept codecs are integrated into products across dozens of booths at the IBC Show Expo, including Adobe, Avid, Dalet, EditShare, EVS, Fraunhofer, Grass Valley, Ross, Synamedia and Telestream.
You can set up a meeting with the MainConcept team, available from 9–12 September at the RAI, Hall 7, Booth D12.
###
About MainConcept
Since 1993, MainConcept has provided best-of-breed video/audio codec solutions for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. Our software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases. With world-class engineering, exquisite attention to detail, and best-in-class support and professional services, we are constantly innovating to deliver the simplicity needed with the customer experience you deserve. MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, Nikon, PlayBox Neo and Sony. Visit www.mainconcept.com.
All trademarks, trade names and logos referenced herein belong to their respective owners.
"We look forward to returning to the IBC Show in Amsterdam and to sharing the numerous advancements we've made, keeping ahead of the rapid growth of digital video and audio," said Deacon Johnson, Senior Vice President, Technology Licensing & Strategy, MainConcept. "Our partner ecosystem and codec library have expanded tremendously since we were at IBC in 2019. This is reflected in our optimized ARM architecture compatibility, a broad portfolio of professional FFmpeg plugins, and high-performance HEVC products to support cloud-ready 8K, 4K and HD live encoding workflows on a single low-cost server, as well as newer offerings such as VVC."
More on EntSun News
- Josh and Heidi Follow Up the Much Anticipated and Successful Launch of the "Spreading the Good BUZZ" Podcast with a Personal Request
- The Battle for the Enchanted Forest Brings Fantasy, Fun, and Fundraising!
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market
- Cover Girl Finalist Teisha Mechetti Questions Legitimacy of Inked Originals Competition, Demands Transparency
- Easton & Easton, LLP Files Suit Against The Dwelling Place Anaheim & Vineyard USA Over Abuse Allegations
VVC/H.266 Encoder SDK launch
MainConcept is launching their new VVC/H.266 Encoder SDK, which is designed for real-time 10-bit operation. For the Beta program, the SDK will be available for broadcast trials, field testing, and TV standards development and verification. For rapid deployment and evaluation, an FFmpeg plugin will be released as well. You can apply to be part of the MainConcept Beta program today.
The MainConcept VVC/H.266 encoder is designed to support future broadcast standards like DVB and SBTVD, as well as OTT applications. MainConcept also offers a portfolio of components that work together (e.g., audio encoders and multiplexers) to complete the solution for organizations adopting the new VVC standard for broadcast and streaming in 1080p, 4K and 8K.
MainConcept's IBC Digital Video & Audio Showcase—Present & Future Technology
At IBC, MainConcept plans to demonstrate their VVC SDK capability by streaming VVC multi-layer real time encoding running in parallel on Amazon Web Services (AWS) using MPEG-DASH. This demo directly addresses broadcast applications, showing greatly improved immersive visual quality in more live channels, and opens up countless use cases in streaming over internet and mobile.
MainConcept also plans to showcase encoding of 8K content in real time via a remote AWS instance, complete with a dashboard for visualizing system performance, frame rate and bitrate. This demonstration will use multiple MainConcept technologies, including Live Encoder (powered by their industry-leading HEVC/H.265 encoder), WebASM and Hybrid GPU acceleration to show how you can encode 8K, 4K and HD in a single instance. The MainConcept 8K encoder can deliver more live channels or ABR layers per system at a fraction of the cost of traditional solutions and is available for use on premises, in the cloud and in hybrid workflows.
More on EntSun News
- AI Visibility: The Key to Beating Google's AI Overviews and Regaining Traffic
- Stuck Doing Math or Figuring Out Life's Numbers? Calculator.now Makes It Stupidly Simple
- Colbert Packaging Announces WBENC Recognition
- DivX Empowers Media Enthusiasts with Free Expert Guides for Advanced MP4 Management
- Bay Street Yard to host "Love Island" finale watch party July 13
To see for yourself the impact of MainConcept's essential ingredients for production, broadcast and streaming products, you can also experience using their Content Creation Lab which includes compatibility for Fraunhofer, Panasonic and Sony plugins as well as VVC, HEVC and AVC software. This tool enables users to evaluate the compatibility and quality of encoded files, review the console log and command line parameters, and learn about MainConcept FFmpeg plugin usage.
Find MainConcept at IBC
Powering the digital video ecosystem, MainConcept codecs are integrated into products across dozens of booths at the IBC Show Expo, including Adobe, Avid, Dalet, EditShare, EVS, Fraunhofer, Grass Valley, Ross, Synamedia and Telestream.
You can set up a meeting with the MainConcept team, available from 9–12 September at the RAI, Hall 7, Booth D12.
###
About MainConcept
Since 1993, MainConcept has provided best-of-breed video/audio codec solutions for professional video production, multimedia, broadcast, digital signage, gaming, medical and security industries. Our software development kits, transcoding applications and plugins are used across industry verticals to meet an ever-expanding list of use cases. With world-class engineering, exquisite attention to detail, and best-in-class support and professional services, we are constantly innovating to deliver the simplicity needed with the customer experience you deserve. MainConcept codecs are engineered to surpass the challenges of even the most demanding use cases and are used by organizations such as Adobe, AVID, Autodesk, Corel, Dalet, Endeavor Streaming, Grass Valley, MAGIX, Nikon, PlayBox Neo and Sony. Visit www.mainconcept.com.
All trademarks, trade names and logos referenced herein belong to their respective owners.
Source: MainConcept GMbH
0 Comments
Latest on EntSun News
- Heritage at South Brunswick Offers Immediate Townhome Appointments and Special Mortgage Incentive Fast-Moving Sales
- American Made Ivey Abitz Bespoke Clothing Travels for Summer
- NASA Collaborative Agreement for Supply of Thin-Film Solar Tech for Orbital Application to Advance Development of Thin-Film PV Power Beaming: $ASTI
- Exciting New Era of Sports, Entertainment & Gaming Innovation Spotlighted by Rebrand of Expanding AI Driven, Online Fan Engagement Company: SEGG Media
- Service Ninjas Debuts First-of-Its-Kind "Membership" Platform for Home Service Pros
- Bruce In The USA Brings Immersive Bruce Springsteen Celebration to Frederick This October
- BIYA Forecasts 2025 Surge with ¥300M ($41.8 M USD) in Revenue and ¥25M Profit from Cloud Based HR Solutions: Baiya Intl. Group (N A S D A Q: BIYA)
- Paul E. Saperstein Co. Announces Geographic Expansion of Auction Services
- Florida Broker Bent Danholm Featured in the Daily Mail's U.S. Real Estate Coverage
- Robin Launches Legal Intelligence Platform to solve intelligence gap in Fortune 500 legal teams
- Melissa B. Releases Digitally Independent: Empowering Music Artists with AI and Brand Strategy
- Mental: Elderly Abuse a Documentary
- Consumer Accountability Alliance Issues Formal Notice Alleging Proximate Liability for Medical Harm
- Rising to New Heights in the Mile High City with Destination: Scientology, Denver
- The City's Largest and Most Elegant Dinner Party Returns on September 13, 2025
- Utah Metal Fabricator Titan Forge Builds Momentum with Custom Steel Projects and Spiral Staircases
- Jason Koch: Pioneering the Future of Real Estate Development in New Jersey
- Voting Opens Tonight for the 2025 Spin Awards Honoring Excellence in Christian Gospel Radio
- Introducing LK Blue: The Cool-Girl Denim Brand That's Redefining LA Style Launches E-Commerce
- Bach and Beyond: Cellists Return to the Beach for 2nd Annual Bethany Beach Cellofest