Have Luxury Watches Lost Their Shine? Market Analysis for 2024

EntSun -- The secondary market for luxury watches is worth $25 billion. Analysts say it will outstrip the primary market by 2032. However, the WatchCharts Overall Index is down almost 40% since its March 2022 peak.

While losses may have slowed in recent months, last year has been challenging for collectors. Here's the 12-month data on the average prices for top 5 brands.

●      Rolex: $26,178 - down 8%

●      Patek Philippe: $144,922 - down 14%

●      Audemars Piguet: $68,092 - down 16%

●      Omega: $8,939 - down 2.6%

●      Cartier: $9,102 - up 1%

So, if you're holding one of these luxury watches, what is your best move for 2024?

Buy, sell, or hold?

The market has been in decline for two years. But there are signs things are changing. In the last three months, the overall market is down almost 1%; February saw a slight uptick of 0.1%.

With the market in a precarious state, you've got three options:

Buy: Has the market reached the bottom? Are luxury watches available at a 40% discount?

More on EntSun News

• ZEELOOL's Best Women's Eyeglasses Styles for 2026
• eJoule Inc Participates in Silicon Dragon CES 2026
• Oliver Sean's "Everyday Will Be Like A Holiday" Featuring the Real Indie Project Hits #1 in Portugal on Christmas Eve
• "Walking the Cold Line" Premiers on YouTube
• HBZBZL Unveils "Intelligent Ecosystem" Strategy: Integrating AI Analytics with Web3 Incubation

Sell: Is there more pain to come in 2024? Is it time to cut your losses and exit the market?

Hold: The market has stabilised, but should I hold on to achieve better margins?

Listen to market experts, and you can find support for each option — things are really unpredictable now.

Another thing to consider is that only specific models are selling below retail. Right now, 68% percent of Rolex, 66% of Audemars Piguet, and 48% of Patek Phillippe models appreciate in price, even in the face of overall trends.

Of course, having access to watch market data isn't enough in this choppy market. YYou need a deeper understanding of the factors that will determine prices in 2024 if you want watches to make you money this year. Our Luxury Watch Market Report is here to help.

What's in the report?

More on EntSun News

• Which glasses frames are trendy in 2026, Metal or plastic?
• Kaltra Launches Next-Gen MCHEdesign With Full Integration Into MCHEselect — Instant Simulation & Seamless Microchannel Coil Workflow
• Aloha Bowl Announces Merry Go Round As New Title Sponsor
• A Well-Fed World, Youth Climate Save and PAN International Launch PHRESH: A Global Directory of Plant-Based Hunger Relief Organizations
• Djamee's Official Music Video For The Poignant Ballad Home For Christmas After All Is Here

The future prices of luxury watches are inextricably tied to a confluence of events and players, such as interest rates, the cryptocurrency market, China, and changing demographics in the watch collecting space, to name a few.

Our luxury market report explores some of the big topics for 2024:

● Bitcoin is up 160% YoY — are the "crypto rich" returning to watches?

● What does China's 4% GDP growth mean for the market?

● Singapore's Swiss watch imports are up by 10% — will they become a bigger force in 2024?

● How will the primary market's improved supply affect the secondary market?

Read our report for optimal investment decisions before it's too late.

New Bond Street Pawnbrokers is a multi-award-winning watch broker that has been lending against luxury watches for 30 years. We provide the peerless service, discretion, professionalism, and fair terms that you deserve when you need to pawn your watch or other luxury items.