Greeting Card Association Announces Virtual Line Up

DENVER - EntSun -- The Greeting Card Association (GCA) is offering 24 sessions designed for greeting card makers during its two-day Virtual Workshop & Retreat to be held November 12^th and 13^th. While the greeting card category is experiencing resurgence at retail during the current pandemic, many unexpected challenges are causing publishers to pivot and approach doing business in new and innovative ways.

"The Workshop is designed to bring the industry together not only to celebrate greeting cards but to impart tangible strategic lessons that help publishers solve problems unique to our industry," according to Dave Phipps from Avanti Press, 2020 workshop chairperson. "We surveyed GCA membership and built sessions based on their feedback to provide insights into the industry but also training in technology, collaboration, social media, and more."

More on EntSun News

• Acclaimed Actress Laura Meadows as Vendetta Vette (c) in Streaming Short Trailer 2026 Announcement
• Century Fasteners Corp. Exhibiting at 2026 MRO Americas Show – April 21-23, 2026 – Booth #2257
• Digi 995 Launches Robot Head Corduroy Cap in Premium Vintage Style
• Blue Sparrow Coffee named Best Matcha in Westword's Best of Denver 2026
• Ocean County College Introduces Pathways to Simplify the Student Journey and Strengthen Career Connections

Sessions from Hallmark, the United States Postal Service, Paper Source, Faire.com and Brandwise will help attendees build a well-rounded view of industry trends and future directions.

Other highlights include:

·         behind-the-scenes pivot stories from publishers

·         a virtual tour with an independent retailer

·         a conversation on diversity, inclusion, and marketing

·         working with sales representatives

·         the sustainability of greeting cards

·         digital to print

·         e-commerce, and more

To maintain the community-focused "Retreat" aspect of the annual event, attendees are also invited to share networking opportunities include a cocktail mixing class and restorative yoga, plus an optional, add-on virtual cheese-tasting (with real cheese!). A special edition swag box will be sent prior to the Workshop to all publishers who register prior to November 3^rd.

More on EntSun News

• Kiko Nation Expands to Apple App Store, Achieving Full Mobile Deployment for Livestock Digital Registry Platform
• The Lawyers' Marketer Launches Claude AI Implementation Service for Law Firms
• Certified Trading Card Association and Collectors MD Launch Healthy Hobby Initiative
• Eric Bellinger Debuts "Cry In Front Of You" Live Following Tamla Motown Signing
• Actress/Model Raelia Lewis Building a Powerful Name in Entertainment and Fashion

---------------------------------------------------------------

About the Greeting Card Association

Founded in 1941, The Greeting Card Association (GCA) is the non-profit U.S. trade association serving the greeting card and social expressions industry. GCA represents nearly 200 American and international publishers and industry partners by promoting the tradition of sending greeting cards, helping members grow their businesses, recognizing creativity, and serving the industry and citizen mailer as a voice for media, leadership, and advocacy on industry issues.