Florida Living Group Expands Into Highlands County

LAKE PLACID, Fla. - EntSun -- Summer Rich, REALTOR® with Berkshire Hathaway HomeServices Florida Properties Group and a member of the Florida Living Group team, is now serving buyers and sellers throughout Highlands County from her home base in Lake Placid, extending the team's reach beyond its core Tampa Bay markets.

Rich brings nine years of experience and specializes in relocation, lakefront and lifestyle properties, and probate and trust sales. She got into real estate after watching her in-laws struggle to find a Florida home because no agent was listening to what they wanted. She earned her license, found them a waterfront home, and built her business on that lesson. Every client conversation now starts with one question: why?

"Buying or selling a home is too important for pressure or a 'you need to move now' mentality," said Rich. "I want to understand what my clients need and why, then put in the work to find the right home or the right buyer."

Rich arranges a professional cleaning before listing photography and again on closing day, so clients have one less thing to handle during a move.

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Rich lives on Lake Sirena and works throughout the area's lake communities, including Lake June and Lake Clay. Known as the "Town of Murals," Lake Placid sits among dozens of freshwater lakes that draw buyers seeking waterfront living, acreage and value.

"Summer knows these lakes because she lives on one," said Whitney Lohr, Team Lead of Florida Living Group. "Clients in Highlands County get someone local who takes the time to listen, backed by our full team."

The team has closed more than 300 transactions, earned more than 100 five-star reviews and received Berkshire Hathaway HomeServices honors every year since 2020, most recently Chairman's Circle Platinum in 2024.

Buyers and sellers in Highlands County can reach Summer Rich at 813-312-3300 or srich@bhhsflpg.com.

About Florida Living Group
Florida Living Group is a real estate team with Berkshire Hathaway HomeServices Florida Properties Group, led by Whitney Lohr, REALTOR®, ePRO® and Military Relocation Professional. With roughly 20 years in Tampa Bay real estate, the team serves Wesley Chapel, New Tampa, Lutz, Land O' Lakes, Zephyrhills, Temple Terrace and now Highlands County. Lohr also co-owns Tailored Spaces, a professional home staging company. Learn more at floridalivinggroup.net.