BuyerSignal360 Helps Salespeople Find Companies With a Reason to Talk

BOSTON - EntSun -- BuyerSignal360 is helping B2B sales professionals move beyond cold prospect lists by automatically searching for companies showing timely, relevant business signals.

Traditional sales prospecting often begins with a large database of company names and contact information. Although these lists may identify businesses that fit a target market, they rarely explain why a particular company should be contacted today. Salespeople are left spending hours researching websites, news articles, job postings, business announcements and other sources before they can determine whether a genuine opportunity exists.

Users begin by describing what they sell, the types of organizations they want to reach, their preferred geographic market and any important company qualifications. BuyerSignal360 uses this information to create a customized Sales Profile and search for relevant business activity.

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Depending on the product or service being offered, the platform can identify signals such as:

• Business expansions and new locations
• Requests for proposals or information
• Technology and system changes
• Leadership appointments
• Facility investments and renovations
• Operational challenges
• Regulatory or compliance developments
• Relevant hiring activity
• Acquisitions and organizational growth
• Publicly announced projects and initiatives

BuyerSignal360 evaluates potential opportunities against the user's Sales Profile. Opportunities that do not meet the customer's requirements can be rejected, helping salespeople focus on companies that more closely match their target market.

Each qualified opportunity includes supporting evidence, an explanation of why the signal may matter, a signal-strength rating and recommended decision-maker roles. The platform also provides a suggested approach for starting the conversation.

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Rather than making a generic cold call or sending the same email to hundreds of people, a salesperson can use a timely business event to begin a more relevant conversation.

These signals do not guarantee that a company is actively purchasing. They do, however, give salespeople valuable context that can help them prioritize accounts, personalize outreach and explain why they are contacting a prospect.

Saved Sales Profiles can search automatically every day, allowing BuyerSignal360 to continue looking for new opportunities while the salesperson concentrates on selling. Users can review, save, activate and track them through the sales process.

BuyerSignal360 is designed for sales professionals, account executives, business-development representatives, manufacturers, distributors, software companies, professional service firms and other organizations that sell B2B products and services.

The first BuyerSignal360 search is free. https://www.buyersignal360.com