Ask This Question: 'And What are You Giving that Special Woman for Mother's Day?'

NORTHBROOK, Ill. - EntSun -- At GTM Original (GTM), our mission is to protect and empower women by providing them with the education and products needed to carry their personal protection of choice.

This Mother's Day – Do you have what women need?

Claudia Chisholm, GTM's president, shares from her 25 years in retailing: "Mother's Day, being the most important day of the year that solely focuses on women – provides retailers a highly profitable opportunity. Your multiple sale strategy should include training all employees to ask this question at checkout: 'Do you need a gift of a concealed carry purse or bag for a special lady this Mother's Day?' Stand back and watch the lightbulb moments, followed by guilty faces, followed by this response: 'What can you suggest?'"

Women still continue to take action and control to protect themselves at record levels. National Shooting Sports Foundation analytics offers supporting data. In a report published regarding firearms sales in 2021 , it revealed that more than 5.4 million people purchased guns for the first time (more than 30% of overall numbers), and that of these buyers, more than 30% were women. You do the math. For this reason, protection purchases, both lethal and non-lethal, for women, continues to rise as the industry frenzy has softened. It's critical that responsible dealers/retailers educate their customers on what off-body concealed carry options are available to them, the safe – and unsafe – ways to carry and how to draw their firearm or non-lethal weapon, such as pepper spray, under extreme circumstances.

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The National Retail Federation recently announced that 84% shoppers plan to celebrate Mother's Day, and projected spending of a record $246 per person.

GTM firmly addresses this need for concealment in a bag. All GTM products are inspired and developed by women for women. No matter what personal protection device your customer chooses to carry, every GTM purse/handbag is made to luggage standards of durability, and more importantly, it is tested for safety, drawability, endurance in classic/timeless designs that hold a protection device securely and in ready position – providing the customer will practice, practice, practice. GTM's extensive line of handbags, evening bags and weekend totes all are designed to empower women to help protect themselves.

Chisholm said, "Be different this year and make your store Mother's Day Headquarters. Retailers have a special and essential role in keeping their communities safe, secure and well-armed. Focusing on moms in your life is not only the bedrock of a solid foundation, but also enhances community appreciation beyond the dollar."

Make sure you offer the best: https://www.gtmoriginal.com/pages/wholesale

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About GTM Original

GTM Original – Serious for Women's Protection

GTM Original, Gun Tote'n Mamas, is an affordable line of leather purses and handbags, inspired and developed by women. Our parent company, Kingport Industries LLC, is a Certified Women Owned Business (WBE, WBENC) since 2004. Every one of our products has been tested by instructors from elite training facilities, including CSI, FBI and Navy SEALS. We also respect feedback from citizens who are consumers and concealed carriers. We want to hear it all – we are not afraid of criticism and HIGHLY encourage your feedback. It is comments from the field that will continue to make these bags the best for the jobs they are designed to do.