Popular on EntSun
- Electives Appoints DraftKings' CPO Linda Aiello to Board Amid Record Quarter - 195
- Mission 3A Establishes Healthcare Advisory Board with Addition of Industry Leaders Patrick Fisher, Kevin Cordell, and Dr. Greg Berlet - 183
- Retirement Income Specialist Daniel Rondberg Joins Tom Hegna on the Exciting New Season of "Financial Freedom with Tom Hegna" - 146
- OpsVeda Announces Launch of TariffSight, the World's First Comprehensive Platform to Address Tariff-Driven Challenges - 122
- Tobu Railway Announces a Price Revision on the "NIKKO PASS All Area" and "NIKKO PASS World Heritage Area," from April 20, 2025 - 116
- Meditech International Inc. and Los Angeles Rams Continue Strategic Partnership to Enhance Athlete Performance and Recovery - 115
- Deevid.ai Unveils AI Kissing and AI Dancing Templates to Power Viral TikTok Content Creation - 114
- Multi-Award Winning B.Slade to Debut in Las Vegas at Iconic Westgate Resort & Casino; The B.Slade Experience (BSX) — May 3, 2025 - 110
- Family Estrangement on the Rise: Therapist Offers Support, Perspective, and Community for Those Affected - 110
- Is Billboard Advertising Still Effective in 2025? - 102
Similar on EntSun
- Fairmint Introduces First Fully Onchain and Open Cap Table Infrastructure
- ScreenPoints Puts Film Investors in the Credits—and in the Money With New FinTech Platform
- Cybersecurity is Protecting Your Personal Information and Your Portfolio
- L2 Aviation Celebrates Grand Opening of New Facility at Cincinnati/Northern Kentucky International Airport (CVG)
- $56.7 Million Announced in Q1 2025 with Revenue Growth and Progress Toward NASDAQ Uplisting for AI Marketing Company: IQSTEL, Inc. Stock Symbol: IQSTD
- ImagineX, in Collaboration with Qualys, Launches New mROC Services to Transform Enterprise Cyber Risk Management
- Hubei Heavy Equipment Makes a Striking Appearance at CIMT and Competes with International Brands
- NASDAQ Uplisting for Higher Market Exposure and Wide Corporate Benefits to AI Boosted Marketing Company On Track Towards $1 Billion Revenue by 2027
- DuoKey, Axiomtek and Blue Edge Network Partner to Enhance Smart Cities with Privacy-Preserving Urban Safeguarding and Fleet Management
- Bonelli Systems Expands Managed IT Services Nationwide, Leveraging Microsoft Azure Expertise
Streaming Service Providers Explore Options for Optimizing the Delivery of SDR and HDR Content for Live and On-Demand Applications
EntSun News/10986158
BOSTON - EntSun -- STREAMING MEDIA EAST -- As demand for high-dynamic range (HDR) content continues to rise, streaming service providers are wrestling with how best to manage the dynamic transition from a predominantly standard dynamic range (SDR) environment.
To this end, leaders in the over-the-top (OTT) community are exploring ways to integrate and optimize their SDR and HDR operations to simultaneously deliver live and on-demand content in a technically effective and economically rational manner, according to Alan Stein, vice president of technology for InterDigital.
"Almost every major streaming provider offers HDR content today. The challenge is that the content is created, managed and distributed in several different formats. Because of the nature of HDR's evolution, there isn't a clear winner in terms of a dominant HDR format across the different streaming service providers," says Stein.
The situation is equally complicated at the endpoint. Current devices in the market -- including set-top boxes, televisions, mobile phones and tablets -- support a variety of HDR formats that can run into compatibility issues and deliver inconsistent or unintended display results to viewers.
"So, it's chaotic. But having said that, a growing number of TV manufacturers offer HDR experiences. The reason is that consumers are much more likely to notice viewing improvements from HDR-equipped TVs than when they watch 4K-capable TVs. In other words, high-definition (HD - 2K) television with HDR compares quite favorably -- often better -- than UHD (4K) TVs displaying SDR," says Stein.
More on EntSun News
This is not lost on streaming service providers, which is why a growing number of OTT players are embracing HDR for new content. The challenge is that -- while the volume of HDR content is growing -- SDR accounts for the majority of content in most libraries.
Since a significant -- if not the majority -- of profits generated for OTT providers come from content libraries, interest in converting SDR libraries to HDR is growing. This, however, raises an interesting series of creative, technical and economic questions.
Creative, Technical and Economic Issues for Streaming SDR and HDR
"On the creative front, content owners need to ensure that they maintain the creative intent captured in SDR when up-converting to HDR. Simply making content brighter can unacceptably alter the story artists were trying to tell. As a result, thought -- and appropriate action -- must be invested to preserve the essence of the original work," explains Stein.
There are significant technical consequences to making the same content available in SDR and HDR. Beyond addressing storage and distribution implications, leaders in the streaming sector must determine how to manage the various versions of content that must be encoded to support different applications.
"Improperly managed, this can raise the technical level of complexity," warns Stein.
Finally, there are the financial implications. Streaming service providers must understand how the encoding costs and time are managed as they develop their ladders -- the number of different encodes that are created to support different resolutions, bit rates, and frame rates. In today's environment, it is not unusual for entertainment content to require between seven and 10 encodes.
More on EntSun News
"The volume of work literally doubles if providers are performing different encodes for SDR and HDR. The video industry has recently worked toward mitigating the redundancy of encodes to support MPEG-DASH and HTTP live Streaming (HLS) ladders, but they have not yet addressed the HDR and SDR encoding overhead in any meaningful way," he says.
The Case for Single Stream Workflows for HDR and SDR
The key is to harmonize encoding by pursuing an integrated approach to managing HDR and SDR, and this, says Stein, is where Advanced HDR by Technicolor solutions come in.
"Advanced HDR by Technicolor has a tool called Intelligent Tone Management (ITM) that can up-convert SDR-produced content into HDR for distribution. The ITM tool has several configurable parameters that enable providers to deliver a look and feel suitable for different brands and content creators and can support both live and archival content," says Stein.
The solution also applies single layer HDR (SL-HDR1) technology, allowing single-bit streams to be encoded and delivered as both SDR and HDR using metadata. Content is delivered as SDR, and when it hits devices that support Advanced HDR by Technicolor, the low-level video decode identifies the SL-HDR1 metadata that enables HDR reconstruction. This strategy not only simplifies the process, but also consumes very little overhead resources while content is en route.
"This means that providers only need to encode content once to meet their ladder needs. It cuts in half the number of encodes and storage units, simplifying many distribution pain points. It is a capability that is not available in other solutions, so it is a key differentiator for Advanced HDR by Technicolor," concludes Stein.
Editor's Note: To read the full Q&A with InterDigital's Alan Stein, visit:
https://bit.ly/3ointS7
To this end, leaders in the over-the-top (OTT) community are exploring ways to integrate and optimize their SDR and HDR operations to simultaneously deliver live and on-demand content in a technically effective and economically rational manner, according to Alan Stein, vice president of technology for InterDigital.
"Almost every major streaming provider offers HDR content today. The challenge is that the content is created, managed and distributed in several different formats. Because of the nature of HDR's evolution, there isn't a clear winner in terms of a dominant HDR format across the different streaming service providers," says Stein.
The situation is equally complicated at the endpoint. Current devices in the market -- including set-top boxes, televisions, mobile phones and tablets -- support a variety of HDR formats that can run into compatibility issues and deliver inconsistent or unintended display results to viewers.
"So, it's chaotic. But having said that, a growing number of TV manufacturers offer HDR experiences. The reason is that consumers are much more likely to notice viewing improvements from HDR-equipped TVs than when they watch 4K-capable TVs. In other words, high-definition (HD - 2K) television with HDR compares quite favorably -- often better -- than UHD (4K) TVs displaying SDR," says Stein.
More on EntSun News
- Vortex Brands Begins Gold Purchases Under New Joint Venture with Dubai-Based Partner
- Sell Your Rolex, Audemars Piguet (AP), and Patek Philippe Watches at David and Sons Timepieces
- Miss United Crown of America Launches as a National Platform for Purpose-Driven Titleholders
- Big Red NOLA Publishing Boosts "Voices of Tomorrow"
- NBA Champion Lamar Odom Launches Anti-Addiction Meme Coin, Ushering in a Disruptive Innovation in Web3
This is not lost on streaming service providers, which is why a growing number of OTT players are embracing HDR for new content. The challenge is that -- while the volume of HDR content is growing -- SDR accounts for the majority of content in most libraries.
Since a significant -- if not the majority -- of profits generated for OTT providers come from content libraries, interest in converting SDR libraries to HDR is growing. This, however, raises an interesting series of creative, technical and economic questions.
Creative, Technical and Economic Issues for Streaming SDR and HDR
"On the creative front, content owners need to ensure that they maintain the creative intent captured in SDR when up-converting to HDR. Simply making content brighter can unacceptably alter the story artists were trying to tell. As a result, thought -- and appropriate action -- must be invested to preserve the essence of the original work," explains Stein.
There are significant technical consequences to making the same content available in SDR and HDR. Beyond addressing storage and distribution implications, leaders in the streaming sector must determine how to manage the various versions of content that must be encoded to support different applications.
"Improperly managed, this can raise the technical level of complexity," warns Stein.
Finally, there are the financial implications. Streaming service providers must understand how the encoding costs and time are managed as they develop their ladders -- the number of different encodes that are created to support different resolutions, bit rates, and frame rates. In today's environment, it is not unusual for entertainment content to require between seven and 10 encodes.
More on EntSun News
- Aureli Construction Sets the Standard for Seamless Home Additions in Greater Boston
- ScreenPoints Puts Film Investors in the Credits—and in the Money With New FinTech Platform
- Pathways to Adulthood Conference May 17 at Melville Marriott Honoring NYS Assembly Member Jodi Giglio, Suffolk County Legislator Nick Caracappa
- KBA Sports and 6x Entertainment Join Forces to Become Global Sports Partners
- Adster Techologies awarded US Patent for breakthrough innovation in reducing latency in Ad Serving
"The volume of work literally doubles if providers are performing different encodes for SDR and HDR. The video industry has recently worked toward mitigating the redundancy of encodes to support MPEG-DASH and HTTP live Streaming (HLS) ladders, but they have not yet addressed the HDR and SDR encoding overhead in any meaningful way," he says.
The Case for Single Stream Workflows for HDR and SDR
The key is to harmonize encoding by pursuing an integrated approach to managing HDR and SDR, and this, says Stein, is where Advanced HDR by Technicolor solutions come in.
"Advanced HDR by Technicolor has a tool called Intelligent Tone Management (ITM) that can up-convert SDR-produced content into HDR for distribution. The ITM tool has several configurable parameters that enable providers to deliver a look and feel suitable for different brands and content creators and can support both live and archival content," says Stein.
The solution also applies single layer HDR (SL-HDR1) technology, allowing single-bit streams to be encoded and delivered as both SDR and HDR using metadata. Content is delivered as SDR, and when it hits devices that support Advanced HDR by Technicolor, the low-level video decode identifies the SL-HDR1 metadata that enables HDR reconstruction. This strategy not only simplifies the process, but also consumes very little overhead resources while content is en route.
"This means that providers only need to encode content once to meet their ladder needs. It cuts in half the number of encodes and storage units, simplifying many distribution pain points. It is a capability that is not available in other solutions, so it is a key differentiator for Advanced HDR by Technicolor," concludes Stein.
Editor's Note: To read the full Q&A with InterDigital's Alan Stein, visit:
https://bit.ly/3ointS7
Source: Advanced HDR by Technicolor
0 Comments
Latest on EntSun News
- SLP Couture Presents "Murderous Love"
- ImagineX, in Collaboration with Qualys, Launches New mROC Services to Transform Enterprise Cyber Risk Management
- Ditch Micromanagement: New Leadership Book for Results-Driven, Accountability-Based Teams
- Jay Tapp was named Managing Director in British Columbia
- World Ballet Company's Cinderella Comes to the Weinberg Center This Fall
- Hubei Heavy Equipment Makes a Striking Appearance at CIMT and Competes with International Brands
- 20 Patents Issued Worldwide, Cementing Company Leadership. First Ever Cable-Free 12-Lead ECG: HeartBeam, Inc. (Stock Symbol: BEAT)
- NASDAQ Uplisting for Higher Market Exposure and Wide Corporate Benefits to AI Boosted Marketing Company On Track Towards $1 Billion Revenue by 2027
- Congressional Men's Health Caucus Shows Bipartisan Consensus and Focus on Prevention, Mental Health, and Closing the Lifespan Gap
- DuoKey, Axiomtek and Blue Edge Network Partner to Enhance Smart Cities with Privacy-Preserving Urban Safeguarding and Fleet Management
- Austin Keen Joins WakeFX RopePal as Official Brand Ambassador
- Bonelli Systems Expands Managed IT Services Nationwide, Leveraging Microsoft Azure Expertise
- $4.3 Million Patent Application Waiver Fee Granted by FDA on New Drug Application Fee for Treatment Addressing Suicidal Depression & PTSD: NRX Pharma
- Whistleblower Claims Dental Patient Deaths Likely Due to Book Ban
- xREnergy up as much as +3,094,634% on first day listed on the XRP Ledger. Ticker : $XRE
- Psychiatry's Legacy of Racism and Coercion Highlighted in Restraint Deaths
- New Book 'Cybersecurity Leadership' Guides SME Leaders to Make Smart, Strategic Security Decisions
- "Stop scrolling and start watching" - Beloved film recommendation site Criticker gets a major makeover
- Green Energy Solar Expands with New Offices in Port St. Lucie, West Palm Beach, and Orlando
- Events by Dubsdread Expands Services to The Venue at Lake Lily