SRM to bring premium Russian kids channels Tiji Russia and Gulli Girl to the UAE

Dubai, UAE - July 27, 2020:  SAWA Rights Management FZ LLC [SRM], a strategic service provider to the Broadcast TV, Pay TV and hospitality sectors across Middle East and North Africa [MENA], has announced the launch of Tiji Russia and Gulli Girl, two premium Russian kids channels, in the UAE.

The launch of Tiji Russia and Gulli Girl follows the tremendous success achieved by Tiji France and GulliBil Arabi channels which has set a new benchmark in entertainment for kids in the MENA region. Tiji France is among the most popular channels achieving iconic status and followed extensively by children in France and by the residents following French channels in the MENA region.

The launch of Tiji Russia and Gulli Girl will undoubtedly add tremendous entertainment for
the Russian-speaking kids in the UAE. These channels will be part of SRM's unique entertainment offerings made available on du TV platform.

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Tiji Russia is a leading Russian pre-school channel targeting kids from 2 to 7 years old. It is
a popular choice for pre-schoolers, with hit shows including Maya the Bee, Tall Tales, Molang, Fireman Sam, Pororo, Samsam, Tchoupi goes to school, Bob the Builder, Lupin's Tales, Paprika and Octonauts.

Gulli Girl, the first Russian thematic channel for girls aged 4 and 17 years, offers content comprising a mix of animation, live-action series and movies tailored for the target audience such as Winx Club, Sisters, Kally's Mashup, KuuKuuHaraJuku, Barbie, Lego Friends. This year,
the channel will premiere the latest seasons of Barbie Dreamhouse Adventures, Enchantimals and Lou!,Zig &Sharko, Polly Pocket, The Worst Witch and Hilda among others.

Samer Shahin CCO SRM, said: "We are committed to offer the most exciting range of entertainment to our viewers across all platforms. As part of this, we are happy to launch Tiji Russia and Gulli Girl inthe UAE – offering a bouquet of entertainment for young girls and boys and extending a great treat for our young viewers in the region."

For details on how to subscribe to the new channels, viewers need to contact du on 800155 or www.du.ae/myaccount.

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