SmileAssociate Launches In The UK - A New Alternative To AmazonSmile For British Charities

LONDON - EntSun -- Smile Associate, the fundraising platform that helps nonprofits turn everyday Amazon shopping into ongoing donations, today announced its expansion into the United Kingdom. The launch gives UK charities a way to recover income lost when Amazon wound down AmazonSmile in February 2023 - a programme that had raised more than £18.5 million for thousands of UK charities, including organisations such as the RSPCA, the Royal British Legion, and Stonewall, since it launched in 2017.

When AmazonSmile closed, charities across the UK lost a quiet but reliable stream of income overnight. Many organisations still have a dead AmazonSmile link sitting on their website or social pages, doing nothing. Smile Associate was developed to fill that gap - and to go further than AmazonSmile ever did.

More on EntSun News

• Tampa Bay Reporter Launches with a Mission to Deliver Local News with National Reach
• "JACKIE the STRIPPER," Starring Charlotte Kirk and The PUSSYCAT DOLLS' Kimberly Wyatt, Now Streaming on PRIME
• Migguel Anggelo Celebrates the Immigrant Experience, Latino Identity, and the Power of Iconic Latin Rhythms During Hispanic Heritage Month
• John Robert Powers Alum Dakota Johnson Stars in Verity, in Theaters October 2
• Indianapolis Criminal Defense Firm Rigney Law LLC Relaunches Criminal Law Podcast "Tales from the Brown Desk"

Filling the Gap AmazonSmile Left Behind: Smile Associate gives UK nonprofits four ways to turn supporter goodwill and everyday Amazon shopping into fundraising revenue, at no cost to supporters and with no ongoing maintenance required from the charity:
1. Wishlist Fundraising - Organisations that maintain an Amazon Wishlist for supplies or donor gifts can attach unique tracking to it, earning a commission on every item a supporter purchases.
2. Sustainable Shopping - A dedicated link routes supporters to Amazon's Climate Pledge Friendly product range, giving mission-aligned organisations a sustainability-focused way to fundraise.
3. Everyday Shopping Donations - Recreating the core AmazonSmile experience, supporters shop on Amazon exactly as they always have, and their everyday purchases generate ongoing commissions for the charity they support.
4. Higher Payouts - Smile Associate reports average payouts of roughly 3x what AmazonSmile returned to nonprofits before it closed.

More on EntSun News

• 3ptechies Makes Its Articles Audio-Ready With Instaread Voice Technology
• New from BayView Entertainment: Indie Drama-Revenge Thriller Set in Ireland, 'Looker'
• Dallas Maestro Jason Davis Sr. Celebrates Prayze Factor Award Victory Unveils Duo Album Release
• Genuine Hospitality, LLC Selected to Operate Fairfield Inn & Suites Tampa Wesley Chapel
• Pregis to Highlight EPR Expertise, Sustainable Packaging Solutions and Live Automation Demonstrations at Pack Expo International 2026

Charities can be onboarded in less than 24 hours. Smile Associate adds the organisation's Amazon Wishlist (where applicable) alongside its other fundraising links, giving supporters a single, easy-to-bookmark destination for wishlist gifts, sustainable shopping, and everyday purchases.

Why the UK, Why Now?: Amazon Prime remains one of the largest paid membership programmes in the UK, and Amazon continues to be one of the country's most-used online retailers. Smile Associate's UK launch is designed to help charities "meet donors and supporters where they already are" - reconnecting the goodwill AmazonSmile built with a platform designed to generate more sustained impact.

Availability: Smile Associate is now open for UK nonprofit sign-ups at https://smileassociate.co.uk.

About Smile Associate: Smile Associate helps nonprofit organisations recover and grow the fundraising revenue once generated by AmazonSmile. Through wishlist tracking, sustainable shopping links, and everyday purchase commissions, Smile Associate turns routine Amazon shopping into an ongoing source of support for causes supporters already care about.