QVC Honors Elton John with Inaugural Icon Award

WEST CHESTER, Pa., May 9, 2025 ~ QVC®, a leading live social shopping brand, has announced that the iconic musician, humanitarian, and retail innovator Elton John will be receiving the first-ever QVC Icon Award. This prestigious award is being given to recognize his exceptional impact on the world of home fragrance and his groundbreaking collaboration with Slatkin + Co.

The QVC Icon Award was established to honor individuals who have made extraordinary contributions to the QVC community through their innovation, creativity, and commitment to excellence. Elton's longtime business partner and friend, Harry Slatkin of Slatkin + Co., nominated him for this award in recognition of his trailblazing vision and talent that have transformed product experiences.

Mara Sirhal, Chief Merchandising Officer for QVC and HSN, expressed her excitement about honoring Elton John with this award. "Elton's ability to connect with our customers and bring his creative vision to life through our platform has resulted in remarkable success," she said. "The QVC Icon Award not only celebrates his achievements in retail but also recognizes his ability to bridge the worlds of entertainment and commerce in a way that resonates with our QVC customer."

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This award comes after Elton's incredible success with QVC, including a highly successful Today's Special Value (TSV) offer and impressive sales across his collection. During a recent interview, Harry Slatkin praised Elton for his outstanding performance on QVC. "You had an amazing launch," he said. "Over 5 billion views, and we sold 350,000 candles – it was a tremendous day."

Elton expressed his gratitude for receiving this honor. "This is a fantastic honor," he said. "I usually receive awards for my music; so, this is truly a first for me. It was such a pleasure putting this collection together and creating such sensational scents for everyone to enjoy."

Fans can now purchase Elton John's second collection with Slatkin + Co. exclusively on QVC's website. With his unique ability to connect with customers and create captivating products, it is no surprise that Elton John is being recognized as an icon in the world of home fragrance.

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