#PYNKTALKS: Lauryn Hock: Creator of Lauryncakes Style & Beauty Blog

NEW YORK - EntSun -- VIRTUAL, —Find Your ID NYC (https://fyidnyc.com/) invited Salt Lake City blogger and social media influencer Lauryn Hock (https://www.instagram.com/lauryncakes/) for the first July volume of PYNKTALKS. Hock is a style and beauty blogger who created the Lauryncakes (https://lauryncakes.com/about-me) blog to promote creativity, feminism, and love.

On the first and last Wednesday of every month, FYID NYC goes live on Instagram and Facebook with a social media influencer and/or blogger. During our most recent broadcast, PYNKTALKS host Natalie Benoit discussed with Hock what it takes to succeed as a professional writer and influencer in the beauty and fashion industries.

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"As a blogger, I learned more about myself and more about my brand," explained Hock during the Facebook & Instagram broadcast.

Hock answered questions ranging from her usual blogging and branding techniques to her journey as an influencer. Hock describes her path towards becoming a popular and well-known blogger with getting to know more about herself and what she's passionate about.

"As long as you start to know your own worth, brands will notice," she added when explaining how to achieve paid sponsorships and brand deals.

Hock's brand has led her to be the woman she is today and Utah is to thank for that. Over time, Hock visited other places to capture her brand but has since realized that Utah's beauty is evident. Hock helps depict the glory that her home state holds with each brand deal and blog post.

The next PYNKTALKS is Sunday, July 5 at 9 p.m. EST with host Rebel Jones and featuring the poet Nomxolisi Ndlangana.

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Find Your ID NYC is a global creative agency, founded in 2015 that specializes in brand development and strategy, talent representation, PR, event management, and content curation. The agency has bases in Milan and New York, working with forward-thinking companies to execute an array of brand activations by connecting clients with top, innovative talent.