Poster Auctions International's Rare Posters Auction #84, July 20th, features rare and iconic works

NEW YORK - EntSun -- The 84th Rare Posters Auction from Poster Auctions International on Tuesday, July 20^th features masterpieces and rarities from a century of poster design. The collection includes Art Nouveau, Art Deco, Modern, and Contemporary works suited to a variety of interests and styles.

All 500 lots will be on view to the public July 5^th-19^th. The auction will be held live in PAI's gallery at 26 West 17^th Street in New York City, as well as online at posterauctions.com, beginning promptly at 11am Eastern time.

Jack Rennert, president of Poster Auctions International, Inc., said, "This auction features some of our strongest collections by the masters of the poster: Broders, Cappiello, Cassandre, Loupot, Mucha, Schnackenberg, and Toulouse-Lautrec. These include beloved posters as well as extremely rare prints and original works."

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Leonetto Cappiello is widely considered to be the father of modern advertising for his innovative approach of using unusual imagery to create brand memorability. This sale features 26 of his rarest and most iconic works: the 1902 Mele (est. $5,000-$6,000), the 1905 Fleur des Neiges / Biscuits Pernot (est. $7,000-$9,000), the circa 1907 Cognac Gautier Frères (est. $7,000-$9,000), the 1921 Café Martin (est. $14,000-$17,000), and an extremely rare two-sheet printing of the famous 1903 Chocolat Klaus (est. $17,000-$20,000). Two spectacular maquettes for an apéritif and wine will also be on offer (est. $10,000-$12,000 and $12,000-$15,000).

During the Belle Époque, Alphonse Mucha capitalized on the beauty of lithography, and 19 of his most sumptuous works will be at auction, including the large-format 1896 The Seasons (est. $50,000-$60,000), the 1902 Cycles Perfecta (est. $25,000-$30,000), the 1896 Job (est. $20,000-$25,000), the large-format 1902 The Stars (est. $60,000-$70,000), and the 1899 set Plume et Primevère (est. $20,000-$25,000).

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A contemporary of Mucha, Henri de Toulouse-Lautrec depicted a different kind of intoxication: the seedy underbelly, debauchery, and seduction of Parisian nightlife. This auction features the most comprehensive collection of his works, from his very first (and most iconic) poster, the 1891 Moulin Rouge / La Goulue (est. $230,000-$260,000), to the last poster he created, the 1901 Au Bal des Etudiants (est. $6,000-$8,000).

Public viewings will be held daily from July 5^th-19^th. For more information and to order the catalogue, visit www.posterauctions.com. You may call the gallery at (212) 787-4000. For general inquiries, the email address is info@posterauctions.co (mailto:info@posterauctions.com)m.