Popular on EntSun
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com - 225
- WOA Entertainment Group Unveils Independent No.1's: Breakthrough Artists II —A Celebration of Indie Excellence - 206
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator - 206
- Edtech Startup Young Commanders Launches 'Visionaries Without Sight' Collection Celebrating Blind and Visually Impaired Historical Figures - 197
- Introducing Nene Wear: The Bold, Sporty Fashion Brand by Jeanne Myrick, Powered by KLM Enterprises - 184
- Let's Talk Series: At the Crossroads: Immigration Today - 148
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 131
- TEDxInglewood Returns to The Miracle Theater on August 9, 2025 — Celebrating Bold Ideas and Community Energy - 129
- Manhattan Boutique Real Estate Collaborates with InterContinental Hotels NYC in a Branding Partners Personalized Approach - 121
- Token-Operated Sake Service Opens at Tobu Nikko Station - 117
Similar on EntSun
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Preliminary.online Introduces Short-Term Job-Readiness Courses with Employer-Verified Certifications
- Hamvay-Lang and Lampone.hu Join Forces with AIMarketingugynokseg.hu to Elevate Hungarian Lifestyle Brands on the Global Stage
- Agreement to Supply US-Based Defense Provider with Thin-Film Solar Tech for Orbital Application; Ascent Solar Technologies, Inc. (N A S D A Q: ASTI)
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research
- Endoacustica Europe Unveils iPhone 13 Pro Max Spy Phone—Pure Hardware, Zero Software Changes
Digital Media Solutions Expands Distribution With Rebrand Of W4 To DMS Performance Ad Market
EntSun News/10808536
CLEARWATER, Fla. - EntSun -- Digital Media Solutions (DMS), the largest single entry point for martech-enabled digital media distribution, announced that W4 Performance Ad MarketTM has rebranded to DMS Performance Ad MarketTM. This rebrand is part of the massive media distribution expansion on behalf of DMS that began in 2018 when the W4 assets were acquired by DMS.
DMS Performance Ad Market intelligently distributes marketing campaigns through an expansive network of publishers across multiple online channels while providing the technology, testing, analytics, process, experience and people-power to help leading brands achieve their campaign goals profitably. Leading the charge on each DMS Performance Ad Market initiative is Amber Paul, SVP of Distribution, Chris Pink, SVP of Sales and Lily Trevisanut, SVP of Operations.
"The rebrand of W4 Performance Ad Market to DMS Performance Ad Market is an illustration of the globalization efforts happening within DMS," explained DMS CEO Joe Marinucci. "DMS has expanded quickly, and 2019 was a story of identifying and leveraging efficiencies. The result is an immense, yet streamlined people-based marketing system that top consumer brands are leveraging to massively scale their customer acquisition efforts."
Digital Media Solutions, inclusive of DMS Performance Ad Market, offers the largest entry point for scalable and reliable people-based marketing solutions. Deploying a robust database of consumer intelligence and its massive proprietary media inventory, DMS provides customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent.
More on EntSun News
Sophisticated, proprietary technology was procured by DMS as part of the 2018 acquisition of W4 assets. Rebranded to DMS TRAX, the technology is an end-to-end platform that now connects and tracks DMS performance marketing data and call campaigns, offering valuable insight into consumer behaviors and campaign performance. DMS TRAX capabilities include cookie-less tracking, real-time matching and source-level tracking, robust filtering and distribution rules and easy-to-use tools for advertisers and publishers.
Since the acquisition of W4 in 2018, DMS has continued to see explosive growth. Most recently, DMS announced its expansion into the insurance vertical with the acquisition of San Diego-based insurtech company UE.co, rebranded to DMS InsuranceTM. DMS Insurance, inclusive of ZipQuoteTM and the Comanche click platform, is supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools. DMS Insurance launched into the market as a key player within the digital insurance advertising marketplace thanks to its comprehensive suite of products that connect high-intent consumers with our nation's largest auto, home, health and life insurance providers.
About Digital Media Solutions®
Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America's "Best Places to Work" by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
More on EntSun News
© 2020 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.
DMS Performance Ad Market intelligently distributes marketing campaigns through an expansive network of publishers across multiple online channels while providing the technology, testing, analytics, process, experience and people-power to help leading brands achieve their campaign goals profitably. Leading the charge on each DMS Performance Ad Market initiative is Amber Paul, SVP of Distribution, Chris Pink, SVP of Sales and Lily Trevisanut, SVP of Operations.
"The rebrand of W4 Performance Ad Market to DMS Performance Ad Market is an illustration of the globalization efforts happening within DMS," explained DMS CEO Joe Marinucci. "DMS has expanded quickly, and 2019 was a story of identifying and leveraging efficiencies. The result is an immense, yet streamlined people-based marketing system that top consumer brands are leveraging to massively scale their customer acquisition efforts."
Digital Media Solutions, inclusive of DMS Performance Ad Market, offers the largest entry point for scalable and reliable people-based marketing solutions. Deploying a robust database of consumer intelligence and its massive proprietary media inventory, DMS provides customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent.
More on EntSun News
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- Live Courageously Hosts Ann-Marie Murrell, Author, Journalist, Former Political Commentator
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- YYNOT Brings High-Energy RUSH Tribute to the Weinberg Center this September
Sophisticated, proprietary technology was procured by DMS as part of the 2018 acquisition of W4 assets. Rebranded to DMS TRAX, the technology is an end-to-end platform that now connects and tracks DMS performance marketing data and call campaigns, offering valuable insight into consumer behaviors and campaign performance. DMS TRAX capabilities include cookie-less tracking, real-time matching and source-level tracking, robust filtering and distribution rules and easy-to-use tools for advertisers and publishers.
Since the acquisition of W4 in 2018, DMS has continued to see explosive growth. Most recently, DMS announced its expansion into the insurance vertical with the acquisition of San Diego-based insurtech company UE.co, rebranded to DMS InsuranceTM. DMS Insurance, inclusive of ZipQuoteTM and the Comanche click platform, is supporting the digital performance marketing needs of the nation's largest insurers and their respective agent pools. DMS Insurance launched into the market as a key player within the digital insurance advertising marketplace thanks to its comprehensive suite of products that connect high-intent consumers with our nation's largest auto, home, health and life insurance providers.
About Digital Media Solutions®
Digital Media Solutions, LLC (DMS), the largest single entry point for scalable and reliable, martech-enabled digital marketing solutions, deploys a robust database of consumer intelligence and leverages massive proprietary media distribution to provide customer acquisition campaigns that grow businesses, offer visibility into the customer experience and provide accountability for every media dollar spent. DMS continues to experience explosive year-over-year growth, with continuous recognition on the Inc. 5000 list, securing its sixth consecutive ranking in 2019, and the Entrepreneur magazine 360 list. Named one of America's "Best Places to Work" by Inc. magazine and awarded the Excellence in Lead Generation Award by the LeadsCouncil, DMS brings together some of the industry's most knowledgeable people, efficient processes and sophisticated technology across the digital marketing spectrum. For more information about DMS, visit digitalmediasolutions.com. Keep up with DMS news at insights.digitalmediasolutions.com and connect with us on LinkedIn at www.linkedin.com/company/digital-media-solutions-group.
More on EntSun News
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- Inked & Maxim Model Teisha Mechetti Turns Heads—And Builds Community Impact
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Climaxe Throwing Celebrates 3-Year Anniversary with Grand Re-Opening Under New Ownership
- Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
© 2020 Digital Media Solutions, LLC. All Rights Reserved. Digital Media Solutions and its logos are trademarks or registered trademarks of Digital Media Solutions, LLC. All other company and product names referenced herein are the property of their respective owners.
Source: Digital Media Solutions
Filed Under: Technology
0 Comments
Latest on EntSun News
- NYC Leadership Strategist Stacie Selise Launches Groundbreaking 4S Framework Series to Redefine Executive Excellence
- Make Innovation Matter: Support H.R.1's R&D Expensing Relief for American Small Businesses
- Agreement to Supply US-Based Defense Provider with Thin-Film Solar Tech for Orbital Application; Ascent Solar Technologies, Inc. (N A S D A Q: ASTI)
- Byrd Davis Alden & Henrichson Launches Independence Day Safe Ride Initiative with 500 Free Uber Credits
- Big Butler Fair Announces 2025 Music Lineup and Grandstand Events
- 2 Funny Native Comedy Night Comes To St Croix Casino Hertel
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement
- Black-Owned Media Continues To Take Center Stage:The Complete Network Officially Launches
- New PBS Travel TV Series Premieres as Host Michelle Valentine Celebrates 8-Year Wedding Anniversary
- Tucson, Arizona to be backdrop city for Vendetta Vette (c) Mini Movie Streaming late 2025
- Colorado Scenthound Locations Partner with Humane Colorado to Give Adopted Dogs a "Clean Start"
- Endoacustica Europe Unveils iPhone 13 Pro Max Spy Phone—Pure Hardware, Zero Software Changes
- Suzanne Harp named Managing Director in Texas, USA
- $10 Million Acquisition of GXR World Sports Assets Energizes Global Launch of Sports.com Super App by Online Lottery-Sports Game Provider: Lottery.com
- Shop American Made Goods: New Online Marketplace My American Goods Curates the Best of U.S. Made
- Investor Spotlight: Cycurion, Inc. (N A S D A Q: CYCU) Secures $69M in Contracts Amid Surging Demand for AI-Powered Cybersecurity Solutions
- $328 Million Global Stroke Rehab Market Opportunity Awaits AI Telehealth Leader Following Selection for NIH Funded Phase 3 Clinical Study: VSee Health
- Ascent Solar Technologies Enters Collaborative Agreement Notice with NASA to Advance Development of Thin-Film PV Power Beaming Capabilities: ASTI
- VoodooSoft Unveils SiriusLLM: The World's First ChatGPT-Like AI Malware Detection Engine