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CIVIC WINS GOLD AT AD AGE SMALL AGENCY OF THE YEAR AWARDS

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NEW YORK, Aug. 1, 2024 ~ CIVIC, a renowned creative marketing and communications agency, has been recognized by Ad Age as the Experiential Agency of the Year, Gold at the Small Agency Awards. This prestigious award contest celebrates independent agencies that produce groundbreaking work and execute ideas that rival those of advertising's largest and most sought-after partners.

Judann Pollack, Ad Age's executive editor, praised the winning agencies for their big ideas and ambitious goals. She stated, "From outrageously brave ideas to tightly targeted B2B campaigns and creating cultural milestones, the agencies on this list prove definitively that small is mighty."

The winners were selected by Ad Age's editorial team based on their ability to create exceptional and effective work for clients, maintain a financially healthy business, and foster a diverse and rewarding employee environment.

Nate Schreiber, Partner at CIVIC, expressed his excitement about receiving this recognition. He said, "Being recognized by Ad Age's Small Agency of the Year awards is a tremendous honor and an amazing way to mark our 25th anniversary." Schreiber also highlighted CIVIC's passion for storytelling, powerful experiences, and authentic content as key factors in their success. He added that their approach aims to bring brands together with their audiences in meaningful ways to create enduring value for both parties.

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CIVIC has gained recognition for its notable campaigns such as immersive storytelling experiences for Audible at Sundance and SXSW. They have also worked on creative strategies for "Mr. Monk's Last Case: A Monk Movie" and The Sopranos' 25th anniversary. These efforts have captivated audiences and driven significant brand engagement and loyalty.

One of CIVIC's most notable collaborations was with Ford on the rebirth of Michigan Central in Detroit. The station was purchased by Ford in 2018 after a six-year restoration project aimed at creating an innovation and cultural epicenter to shape the future of transportation. To launch the reopening, Ford hosted Michigan Central OPEN, a grand celebration that included the Live from Detroit global concert co-produced by CIVIC with Eminem, Paul Rosenbeg, and Super Bowl halftime show producer Jesse Collins. The event featured performances by Eminem, Diana Ross, Jack White, Big Sean, and many other Detroit stars. The OPEN House immersive museum and an inclusive innovation thought leadership summit were also part of the campaign. This effort resulted in a record national prime time audience on NBC and nearly one billion unique views of Ford and Michigan Central content across various social media platforms.

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Earlier this year, CIVIC launched an accessibility practice to help brands expand their reach to over 1.3 billion people globally who have accessibility issues. The agency partners with CMOs and CCOs to make brands more accessible in both meaningful and profitable ways.

Most recently, CIVIC was honored to be the first agency certified as an LGBTQ+ Safe Space by The Stonewall Inn Gives Back Initiative (SIGBI). They also led all media and influencer communications for The Stonewall Inn and SIGBI during Pride Month and beyond.

Receiving the Experiential Agency of the Year award from Ad Age is a testament to CIVIC's dedication to creating exceptional work for their clients while maintaining a strong business model and fostering a diverse workplace. As they continue to push boundaries and drive growth through the power of community, it is clear that CIVIC will remain a force to be reckoned with in the marketing and communications industry.
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