AI Adoption Accelerates Across China's Marketing Sector, New Industry Briefing Finds

WESTMINSTER, U.K. - EntSun -- Gogetop Marketing, a London-based cross-border marketing agency, has released a new industry briefing on how artificial intelligence is reshaping marketing, advertising and e-commerce across China's digital economy.

The publication follows new figures from the China Internet Network Information Center showing that, by December 2025, China had 1.125 billion internet users, including 602 million generative AI users, equal to 42.8 percent of the population.

The briefing notes that AI is becoming part of everyday online activity. More than 80 percent of AI users rely on generative systems for question-and-answer tasks, while more than 30 percent use them for text, image and video creation.

According to the Ministry of Industry and Information Technology, more than 6,000 companies now form part of China's AI ecosystem, covering foundational models, applications and sector-specific solutions.

Within marketing and digital commerce, the report highlights growing use of AI for audience analysis, advertising content creation and automated customer interaction.

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Research by iResearch in March 2025 found that 85.7 percent of surveyed consumers had used or were familiar with AI applications. Among those aware of AI marketing technologies, the most recognised examples were AI customer service chatbots (60.4 percent), AI shopping assistants (53.1 percent), virtual try-on tools (48.8 percent), AI livestream or "digital human" hosts (48.4 percent), AI-generated marketing copy or images (46.5 percent), and AI-generated promotional video (40.5 percent).

The briefing also notes that China's internet advertising industry reached 1.13 trillion yuan in 2023, up 12.4 percent year on year.

It also references growing interest in AI agent tools such as OpenClaw. In Shenzhen's Longgang district, a consultation draft proposed subsidies covering up to 40 percent of eligible spending, capped at RMB 2 million per company, while proposals in Wuxi outlined support of up to RMB 5 million for AI innovation projects.

"Artificial intelligence is no longer limited to experimentation," said Ann Zhu, spokesperson for Gogetop Marketing. "AI is increasingly embedded in workflows that directly influence revenue generation, from creative production and store operations to customer conversations and livestream commerce."

Visit https://www.gogetop.com for details.