Popular on EntSun
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 227
- BillBoards Inc. Hits the Road with God Bless America Tour and Reality Series Now Streaming on Tubi TV - 173
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research - 134
- Byrd Davis Alden & Henrichson Launches Independence Day Safe Ride Initiative with 500 Free Uber Credits - 126
- The ITeam Ranked on Channel Partners 2025 MSP 501—Tech Industry's Most Prestigious List of Managed Service Providers Worldwide - 119
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market - 119
- Agreement to Supply US-Based Defense Provider with Thin-Film Solar Tech for Orbital Application; Ascent Solar Technologies, Inc. (N A S D A Q: ASTI) - 117
- NYC Leadership Strategist Stacie Selise Launches Groundbreaking 4S Framework Series to Redefine Executive Excellence - 113
- Easton & Easton, LLP Files Suit Against The Dwelling Place Anaheim & Vineyard USA Over Abuse Allegations - 107
- Josh and Heidi Follow Up the Much Anticipated and Successful Launch of the "Spreading the Good BUZZ" Podcast with a Personal Request - 106
Similar on EntSun
- Pixel Studio Productions Launches Same-Day Headshots in Houston
- Be Part of the World's Largest Art Biennale | Moons, Castles, Trees | Copenhagen Chronotopes
- SeedList Launching Institutional Crypto Crowdfunding Project to Empower Retail Investors and Disrupt the VC-Dominated Crypto Fundraising Landscape
- Seligson Law Launches New Website to Support Cannabis Businesses in California and New York
- databahn Announces Subscription Access to Fortune 500 GenAI Deep Dive Sales Intelligence Reports
- AI startup Congero offers instant websites with 24/7 updates - aiming to replace web agencies
- WonderDays Launches the UK's First AI Experience Gift Finder – Gifting Just Got So Much Easier!
- Nonprofit innovator named Mensa Executive Director
- Yasmine Roulleau named Managing Director in Vancouver, Canada
- Agreement to Deliver Thin-Film Solar Technology to Space Solar Array Provider, NASA Collaborative Agreement for Orbital Applications in Power Beaming
2021 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
EntSun News/10868105
Award categories include Account-Based Marketing, Driving Strategic Growth, Executive Engagement, Sales Collaboration, Strengthening the Brand, and Thought Leadership, as well as special awards for best SMB organizations. Submission deadline May 21, 2021.
LEXINGTON, Mass. - EntSun -- ITSMA, the leadership community for B2B services and solutions marketing in the connected economy, today launches the 2021 Marketing Excellence Awards program.
The program honors standout performance in seven strategic and critical aspects of B2B marketing with a special focus on growth and innovation with high value services and solutions. In recognition of the increasing prominence of Account-Based Marketing (ABM) throughout the B2B marketing world, this year's program includes two different ABM categories, along with five other areas of marketing impact.
"B2B marketers are used to constant change, but the scale and pace of change over the past year has shone an even brighter light on the importance of strategic focus, business alignment, creativity, and agility in optimizing marketing performance," said Dave Munn, President and CEO of ITSMA. "We've been incredibly impressed with the radical shifts that marketers made last year and the results they continued to drive amid the most challenging environment we've seen in decades. So, we're especially excited to launch this year's program as a way to help reward and showcase the ways marketers have risen to the challenge."
The Awards Program, now in its twenty-fourth year, recognizes programs that demonstrate deep market insight, innovative marketing approaches, and substantial business impact across the most important aspects of strategic B2B marketing. Last year's winners included: Atos, BMC Software, Bottomline Technologies, Ciena, Cisco Systems, Cognizant, Infosys, Microsoft, O2, Panasonic, PwC, Qlik, SAP, SAP Concur, ServiceNow, and Sidecar.
More on EntSun News
The deadline for submissions is May 21, 2021.
2021 AWARD CATEGORIES
More on EntSun News
The ITSMA Marketing Excellence Awards program is open to all companies that market and sell technology, telecom, professional services, and/or business services or solutions. Small and medium-sized businesses are especially encouraged to apply.
ITSMA awards two winners in each category:
In addition to the two winners in each category, ITSMA will award two winners from small and medium-sized businesses. These awards will go to the strongest submissions from two companies with less than $500 million in annual revenue, regardless of category.
ITSMA will announce the winners at a special awards ceremony during ITSMA's Annual Marketing Vision Conference on November 1-3, 2021.
SUBMISSION GUIDELINES
Visit ITSMA's website at https://www.itsma.com/about-us/marketing-excellence-awards/ for detailed information, submission guidelines, and access to our online award submission portal.
About ITSMA
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com.
The program honors standout performance in seven strategic and critical aspects of B2B marketing with a special focus on growth and innovation with high value services and solutions. In recognition of the increasing prominence of Account-Based Marketing (ABM) throughout the B2B marketing world, this year's program includes two different ABM categories, along with five other areas of marketing impact.
"B2B marketers are used to constant change, but the scale and pace of change over the past year has shone an even brighter light on the importance of strategic focus, business alignment, creativity, and agility in optimizing marketing performance," said Dave Munn, President and CEO of ITSMA. "We've been incredibly impressed with the radical shifts that marketers made last year and the results they continued to drive amid the most challenging environment we've seen in decades. So, we're especially excited to launch this year's program as a way to help reward and showcase the ways marketers have risen to the challenge."
The Awards Program, now in its twenty-fourth year, recognizes programs that demonstrate deep market insight, innovative marketing approaches, and substantial business impact across the most important aspects of strategic B2B marketing. Last year's winners included: Atos, BMC Software, Bottomline Technologies, Ciena, Cisco Systems, Cognizant, Infosys, Microsoft, O2, Panasonic, PwC, Qlik, SAP, SAP Concur, ServiceNow, and Sidecar.
More on EntSun News
- California Family Launches Billboard to Reach "Pardon Czar" Alice Marie Johnson
- Performance Slots Available: Collision Course Concert Series Heads to Atlanta, Tampa & Brooklyn
- Rent Like A Champion Acquires CollegeWeekends
- Sumter Landing Dental Care Launches Summer Special on Full Mouth Reconstruction
- Seligson Law Launches New Website to Support Cannabis Businesses in California and New York
The deadline for submissions is May 21, 2021.
2021 AWARD CATEGORIES
- Advancing Thought Leadership. Developing and deploying new thought leadership initiatives that stand out in the mind of the target audience, strengthen reputation and engagement, and accelerate pipeline and revenue growth.
- Collaborating with Sales. Strengthening marketing and sales collaboration with new initiatives, tools, training, and support activities that improve sales capabilities and performance, especially for new offerings, markets, and growth opportunities.
- Driving Strategic Growth. Advancing marketing's strategic role in the business by collaborating with business leadership to identify, develop, and accelerate new strategies for business model transformation, markets, and offers.
- Embedding ABM Programs. Scaling and embedding ABM as a core go-to-market strategy across the business to deliver client-centric, profitable growth.
- Optimizing ABM Campaigns. Planning and executing insight-led ABM campaigns that build reputation, strengthen relationships, and drive profitable revenue in a priority account or cluster of accounts.
- Orchestrating Executive Engagement. Designing, managing, and coordinating integrated, multichannel engagement programs with content, events, and experiences that broaden and deepen executive-level relationships with priority clients and prospects for growth and innovation.
- Strengthening the Brand. Creating and improving brand and purpose-driven programs that strengthen awareness, interest, credibility, differentiation, and reputation with new buyers, offerings, and markets.
More on EntSun News
- databahn Announces Subscription Access to Fortune 500 GenAI Deep Dive Sales Intelligence Reports
- AI startup Congero offers instant websites with 24/7 updates - aiming to replace web agencies
- The Recording Academy Extends Invitation to The World's No.1 Superstar™—But He's Not Chasing the Award
- WonderDays Launches the UK's First AI Experience Gift Finder – Gifting Just Got So Much Easier!
- CelluHeal™ Launches Full Line of Advanced Wound Dressings for Online Purchase in the USA, Canada, and Beyond
The ITSMA Marketing Excellence Awards program is open to all companies that market and sell technology, telecom, professional services, and/or business services or solutions. Small and medium-sized businesses are especially encouraged to apply.
ITSMA awards two winners in each category:
- Diamond: Best in class for the industry
- Gold: Standout results in marketing impact
In addition to the two winners in each category, ITSMA will award two winners from small and medium-sized businesses. These awards will go to the strongest submissions from two companies with less than $500 million in annual revenue, regardless of category.
ITSMA will announce the winners at a special awards ceremony during ITSMA's Annual Marketing Vision Conference on November 1-3, 2021.
SUBMISSION GUIDELINES
Visit ITSMA's website at https://www.itsma.com/about-us/marketing-excellence-awards/ for detailed information, submission guidelines, and access to our online award submission portal.
About ITSMA
For more than 25 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com.
Source: ITSMA
Filed Under: Business
0 Comments
Latest on EntSun News
- Opteamix Launches StackRewrite.AI to Transform Enterprise Legacy Modernization
- Planet Maldek: Watcher Files Unseals Explosive New Theory About Mars' True Origins
- DatsJustice Ignites the Industry with New Single "Dead Or Alive" & Announces 2025 Tour Kickoff
- "The Pornified Generation": Dr. Chris Samuels Exposes the Toxic Alliance Between Bro Culture and Pornography That's Rewiring a Generation
- Meet a Scientologist Builds Aussie Dreams with Mike and Jonny Hibbard
- Overwhelmed: Rick Denzien's Stark and Stirring Climate Anthem
- The 2025 ESPY Awards After Party- Presented by Poppi & High Noon
- The Modern Insurance Store Expands Medicare Help Services for Seniors in Cincinnati
- Ironside HR Named Fastest-Growing Staffing Firm for Second Year
- Inframark Continues to Build Its Community Management Capabilities and Multi-Disciplinary Presence in Arizona
- ICAST 2025: The Crystal-Clear Revolution Begins at Booth #3233
- Brindle Pet Supplies Now Carries Badlands Ranch Dog Food in Canada
- $10 Million Allocated to Establish Crypto Treasury Focused on High Value Ethereum (ETH) & Bitcoin (BTC) as Long-Term Holdings for Cybersecurity Leader
- Sing For Your Supper: A Night of Musical Comedy and Drag for a Great Cause
- Cummings Graduate Institute for Behavioral Health Studies Celebrates New DBH Graduates
- $100 to $200 Million Equity Agreement with Top Digital Advisor Bitwise to Power Major Digital Asset Initiative for Bitcoin and Solana: OFA Group
- InSpired Brings World Premiere to the Weinberg Center This October
- New Collaboration Launches Corporate ESG Solution for Responsible Decommissioning and Transparent Reporting
- SlickCashLoan Launches Free Loan Calculator to Help You Plan Monthly Payments
- Hot New Fantasy Series Alert: The Key to Wonderland Captivates Readers with Dark Magic and Twisted Romance