Working the Front Desk by Night, Building a Brand by Day: Orlando Author Shantlee Campbell South

ORLANDO, Fla. - EntSun -- ORLANDO, Fla. — Shantlee Campbell South, a front desk and guest services professional at Caribe Royale Orlando, has published her first book, Rooted in Faith, Growing in Confidence — her story, her crown, and the business God is building in her, one wash day, one prayer, one honest step at a time. The book was released on Amazon on November 1, 2026, in paperback and Kindle editions, and is free to read with Kindle Unlimited.

Part memoir, part encouragement for women caring for coily hair, the book traces South's journey from Jamaica to Orlando, through years of hospitality work, and into the small laboratory corner where she now studies cosmetic formulation and builds Faith & Follicles Luxe, her hair-care brand currently in development. Its closing chapter, "Faith in the Waiting Seasons," has become the book's most-shared message: you do not have to be finished to be faithful.

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"I didn't set out to be an author," South said. "I set out to be obedient. This book is for every woman who is building something slowly, in the middle of a full life, and wondering if the waiting means she has been forgotten. It does not."

South documents the building process publicly and daily: a blog at faithandfolliclesluxe.com, short teaching videos, and the Rooted in Faith podcast, available on Spotify, Apple Podcasts, iHeartRadio, and Amazon Music. Faith & Follicles Luxe products are in formulation and stability testing and are not yet on sale; South has committed to selling nothing until the foundation — testing, labeling, and pricing — is solid.

About the Author: Shantlee Campbell South is the Founder and Cosmetic Formulator of Faith & Follicles Luxe. Born in Jamaica, she studied Business at Marcus Garvey Technical High School and built her career in hospitality and guest services in Florida, including front desk leadership roles. She lives in Orlando with her husband, Owen, and their children.

About Faith & Follicles Luxe: Faith & Follicles Luxe is an Orlando-based hair-care brand in development, creating care for coily hair under the banner "Rooted in Faith. Growing in Confidence." Learn more at https://faithandfolliclesluxe.com