Who Won Paris Fashion Week SS27? Dior Took About 45% of the Week's $795.6M in Earned Media Value

MIAMI - EntSun -- 9 Strokes, the fashion media company founded by Joe Matos, today published its data report on Paris Fashion Week Spring/Summer 2027. The report ranks the week's houses by share of voice, earned media value (EMV) and how often each appeared on critics' best-of lists.

Dior won the week on media, with $360 million in earned media value, about 45% of the week's 795.6milliontotal,accordingtodatafromLeftyandKarlaOtto.Earnedmediavalueacrosstheweekrose59%overthepreviousyear.Schiaparelli(63 million), Chanel (57million),MiuMiu(46 million) and Louis Vuitton ($38 million) followed.

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The report also tracks the season's casting and celebrity buzz. Saar Mansvelt Beck was the most-booked model of the SS27 season across New York, London, Milan and Paris, with 35 shows (The Impression). Lingling Kwong led celebrity social share at 24.31%, and Rihanna led celebrity news share at 3.29% (Onclusive).

"Paris is where the money talks loudest, so we followed it," said Joe Matos, founder of 9 Strokes. "Every number in the report is sourced, so brands and editors can see exactly who owned the conversation."

The full report, with every source, is available at https://9strokes.com/reports/paris-ss27/.