WEO Media CEO Cory Roletto Returns for Second Year as Notable DSO Marketing Expert

PORTLAND, Ore. - EntSun -- PORTLAND, OR – 09/11/25 – Cory Roletto, Co-founder and CEO of WEO Media, will once again contribute as a panelist at Becker's Healthcare's Future of Dentistry Roundtable on Monday, September 29, 2025. Roletto will join fellow experts in the panel discussion, "Winning Local Markets: Custom Strategies for DSOs to Outpace Competition," addressing one of the most pressing challenges Dental Service Organizations face today: achieving local market dominance with scalable operations.

Set for September 29–30, 2025, at the Hyatt Regency Chicago, the Future of Dentistry Roundtable brings together the dental industry's most influential leaders to shape the future of dental care delivery. Roletto's second consecutive invitation underscores WEO Media's established expertise in developing custom marketing strategies that help DSOs capture and retain local market share in the communities they serve.

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"DSOs face a unique paradox—they need the efficiency of centralized operations while competing against local practices that have deep community roots," said Roletto. "Our panel will explore proven frameworks for creating hyper-localized marketing strategies that leverage a DSO's scale advantage without sacrificing the personal touch that wins patient loyalty.

The session will provide actionable insights on:

• Developing location-specific, brand-consistent marketing strategies that resonate with local demographics
• Utilizing data analytics to identify and capitalize on local market opportunities before competitors
• Creating custom patient acquisition funnels that address unique regional preferences and behaviors
• Scaling multi-location local SEO without cannibalizing rankings
• Implementing reputation management systems that amplify local presence and build trust

"The DSOs that will thrive in the next five years are those that master the art of thinking globally while acting locally," Roletto explained. Recent industry data reinforce the importance of Roletto's claim. With DSOs now representing over 30% of dental practices nationwide and projected to reach 40% by 2027, competition for local market share has intensified dramatically. DSOs that fail to establish strong local market positions risk losing patients to both independent practices and competing DSO brands.

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Roletto brings over 15 years of experience in dental marketing and has overseen marketing strategies for DSOs ranging from 10 to 500+ locations. Under his leadership, WEO Media has become a trusted partner for multi-location dental organizations, delivering measurable ROI through innovative, data-driven marketing solutions.

In addition to Roletto, the Becker's Future of Dentistry Roundtable features other renowned speakers including executives from Guardian Dentistry Partners, Aspen Dental, and Tend, making it a premier gathering for DSO leadership and professionals committed to staying at the forefront of dentistry.

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