Swellaway appoints Russell Findlay, longtime Sports and Consumer Products exec, as CEO

LYMM, U.K. - EntSun -- Swellaway, Ltd. Appoints Russell Findlay as Chief Executive Officer

Manchester, UK – June 9, 2025 – Swellaway, Ltd., a leading innovator in sports technology and recovery solutions, is pleased to announce the appointment of J. Russell Findlay as its new Chief Executive Officer, effective immediately.

Russell Findlay brings over three decades of global general management and marketing leadership experience to Swellaway, Ltd., having held senior executive positions at renowned organizations including H.I.G. Capital, Hiscox Insurance, Major League Soccer, PepsiCo, and Unilever. His proven track record in driving growth, innovation, and operational excellence across diverse industries positions him as the ideal leader to guide Swellaway, Ltd. through its next phase of expansion.

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"We are thrilled to welcome Russell Findlay to Swellaway, Ltd.," said Colin Massie, Chairman of the Board. "Russell's strategic vision and deep expertise in both the sports and consumer sectors will be invaluable as we accelerate our mission to revolutionize athlete recovery and performance."

Prior to joining Swellaway, Ltd., Mr. Findlay served as a senior executive and Operating Partner at H.I.G. Capital, where he led transformative initiatives in portfolio companies. Prior to that he was the Global Chief Marketing Officer at Hiscox Insurance and Major League Soccer. Russ also held executive positions at PepsiCo, and Unilever, where he was instrumental in building brands, enhancing customer experience, and delivering sustainable growth.

"I am honored to join Swellaway, Ltd. at such a pivotal time," said Russell Findlay, CEO of Swellaway, Ltd. "The company's commitment to innovation and athlete wellbeing is truly inspiring. I look forward to working with the talented team at Swellaway to deliver cutting-edge health and wellness solutions that empower people and drive value for our stakeholders."

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Swellaway, Ltd. is poised for significant growth as it continues to develop and deliver advanced technologies that support injury prevention, recovery, and peak performance for people worldwide.

About Swellaway, Ltd.
Swellaway, Ltd. is a Manchester, UK based health and wellness technology company specializing in innovative solutions for patient recovery and performance enhancement. With a focus on science-driven products and partnerships with leading health & wellness and patient recovery organizations, Swellaway, Ltd. is dedicated to improving human health and wellbeing globally.

Media Contact:
Will Jones
Head of PR
Swellaway, Ltd.
Email: WillJones@Swellaway.com
Phone: 44.1925.751.027
Website: www.swellaway.com

For further information, interviews, or high-resolution images, please contact the media representative listed above.