Solo Indie Developer Launches Not Pink, a Couples App Built Around a Four-Phase Planning Journey

STUTTGART, Germany - EntSun -- Independent iOS developer Thomas Flad today launched Not Pink, a shared planning app for couples that organizes experiences around four phases: Align, Planning, Prepare, and Relive. The app is available now on the App Store in nine languages.

Most couples apps target new relationships or long-distance use cases. Not Pink is built for the audience in between: established couples who want to plan and complete real shared experiences — trips, creative projects, and smaller adventures — together. Partners pair via invite code, swipe through a curated idea library to discover what they both want, and confirm together before each phase advances.

"Most couples apps target new relationships," said Thomas Flad, founder of Not Pink. "I built Not Pink for couples who've been together a while and would rather plan their next trip than answer another daily relationship quiz."

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Existing bucket list apps in the category use flat checklists, while most relationship apps focus on long-distance use cases or early-stage couples. Not Pink targets couples aged 28 and older in the United States and the German-speaking region, with broader availability in nine languages.

Key features at launch:

• A four-phase journey for every shared experience: Align, Planning, Prepare, Relive
• Curated idea library with swipe-to-match discovery for both partners
• Mutual confirmation between partners to advance phases
• Photo and reflection storage in the Relive phase, so completed adventures stay in the app instead of getting cleared off a list
• Offline-first sync between paired devices
• Available in English, German, French, Spanish, Italian, Portuguese, Dutch, Japanese, and Korean

Pricing and availability

Not Pink is free to download from the App Store. A subscription unlocks full access at $9.99 per month or $45.99 per year, with a 14-day trial included on the annual plan.

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About the founder

Thomas Flad is a solo indie developer based in Kornwestheim, Germany. He spent roughly a decade in mobile engineering, working across native iOS and Android, most recently as engineering manager at YAZIO, one of Europe's largest nutrition apps. In January 2026 he left full-time employment to build Not Pink independently.

About Not Pink

Not Pink is an iOS app that gives couples a shared space to plan and live out the experiences they keep talking about. Built solo by Thomas Flad, the app ships in nine languages and is available worldwide on the App Store.

Media contact

Thomas Flad
Founder, Not Pink

https://notpink.app
App Store listing