San Diego Investor Misti Cain Launches Startup Intervention, a Show Built on Founder Outcomes

SAN DIEGO - EntSun -- Startup Intervention, a new show from San Diego investor Misti Cain in partnership with The Pitch Media Company, premiered Nov. 3. It gives founders with real business challenges direct access to some of the most accomplished operators, investors and executives in the startup world.

Cain, the show's executive producer and host, is a former managing director at Techstars and a former founder who has helped companies raise more than $40 million and secured two exits. She built Startup Intervention to offer founders more than exposure. Each episode pairs a founder with experts who help diagnose a specific challenge and design a test to find out what actually works, so the founder stops guessing and starts learning.

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The show is built around measurable outcomes, not just conversation. Viewers see the original problem, the recommended test and whether the founder's business changed as a result.

"Founders get plenty of advice. What they rarely get is a way to test if that advice works," Cain said. "Startup Intervention not only highlights startup challenges happening in real time; the founders also have to put the advice they receive to the test and let the results speak for themselves. That takes courage from every founder who steps up to build in public."

Season 1 drew more than 150 submissions, with eight founders selected. The lineup includes a $1 million Pharrell Williams Black Ambition Prize winner, a former xAI employee who sold his first company while still in college and a Wall Street finance executive turned founder.

They are joined by experts including the CEO of Red Antler, the agency behind the breakout launches of Hinge and Casper; a former head of innovation at YouTube; the COO of Serve Robotics; a former CEO of Beats by Dre; and a former NFL player.

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Startup Intervention also benefits from partnering with a media entity that has a solid track record. The Pitch Media Company has generated more than 30 million downloads and 600,000 subscribers across its media ecosystem during its 11-year history.

"I'm also proud to say that a few San Diego founders have also been included in the Startup Intervention experience," said Cain. "I want to continue to shine a light on the San Diego innovation ecosystem and share incredible founder stories with the world."

For San Diego, Startup Intervention creates a new platform to showcase local founders, brings national startup expertise into the region and gives the tech community a rare, transparent look at how companies are actually built.

Subscribe at https://youtube.com/@startupintervention/.

Learn more at https://startupintervention.show/.