New Middle East Partnership for up to $40 Million Supporting Entry Into Emerging Global MOBA Digital Game Arena: NIP Group (Stock Symbol: NIPG)

STOCKHOLM - EntSun -- Formed by a Merger of eSports Organization Ninjas in Pyjamas and Digital Sports Group ESV5, Which Includes eStar Gaming, a World Leader in Mobile eSports.

Current Operations in China Sweden, Abu Dhabi and Brazil.

Chairman Mario Ho, 29, Has Become the Youngest Founder of a Nasdaq-Listed Company in Asia. Largest Global eSports Provider with US$680M Market Cap.

Strategic Partnership with Abu Dhabi Investment Office for up to $40 Million

Entered MOBA Game Arena with Re: Aetatis, Accelerating Growth in Digital Entertainment.

Strategic Partnership with China Crown Technology Ltd, a Wholly Owned Subsidiary of The9 Limited.

First Half 2024 Net Revenues from Events Production Increased by 376.5% YoY.

Total Net Revenues for First Half of 2024 were US$39.3 Million, Compared with US$38.6 Million in the Same Period of 2023.

Gross Profit for the First Half of 2024 was US$2.4 Million, Compared with US$2.3 Million in the Same Period of 2023.

NIP Group (Stock Symbol: NIPG) is a digital entertainment company created for a growing global audience of gaming and esports fans. The business was formed in 2023 through a merger between legendary esports organization Ninjas in Pyjamas and digital sports group ESV5, which includes eStar Gaming, a world leader in mobile esports. MIT Graduate Chairman Mario Ho, 29, has become the youngest founder of a Public-listed company in Asia.

Building on the success of its competitive teams with an innovative mix of business ventures, including talent management, event production, hospitality and game publishing, NIPG is developing transformational experiences that entertain, inspire and connect fans worldwide to expand its global footprint and engage digital-first gamers where they are. NIPG currently has operations in Sweden, China, Abu Dhabi and Brazil, and its esports rosters participate across multiple game titles at the biggest events around the world.

Strategic Partnership with Abu Dhabi Investment Office for up to $40 Million

On January 17th NIPG announced in a 6K SEC filing a multi-year partnership with ADIO Holdings Restricted Limited ("ADIO"), an Abu Dhabi incorporated company established by Abu Dhabi Investment Office. This collaboration will drive gaming, media and entertainment growth in Abu Dhabi.

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Under this agreement, ADIO will provide NIPG with support totaling potentially up to approximately US$40 million in installments over a four-year period, contingent upon NIPG meeting conditions precedent and specified performance milestones, including quantitative and qualitative KPIs and revenue targets. NIPG will establish an Abu Dhabi company, designate Abu Dhabi as its global headquarters, and expand its presence in the Middle East and worldwide.

By leveraging a strengthened partnership framework, NIPG plans to increase its capacity across multiple verticals, including but not limited to esports, game publishing, events production, talent management, and creative studios. The Company will also advise ADIO on strategies to develop a thriving ecosystem for gaming and esports in the UAE, ranging from community-focused initiatives to professional-level engagement.

NIP Group Enters the MOBA Game Arena with Re: Aetatis, Accelerating Growth in Digital Entertainment

On December 20th NIPG announced the introduction of its first MOBA game: Re: Aetatis. This highly anticipated cutting-edge sci-fi MOBA mobile game began open beta testing on December 24, 2024, inviting players to experience the next evolution in competitive gaming.

NIPG is pioneering a new approach to game publishing through "esportsification." This process involves developing and transforming traditional video games toward competitive gaming, emphasizing the game's competitive nature, strategic depth, and entertainment value, as well as the professionalism and standardization of tournaments. Rather than just publishing a game, NIPG is able to publish, market, and create a whole ecosystem around the new game. This includes leveraging synergies across its business units, such as esports teams, event production, and talent management, to create a unified and engaging gaming experience.

Strategic Partnership with The9 Limited

On November 26th NIPG and The9 Limited announced that NIP Group has entered into a strategic partnership with China Crown Technology Limited, a wholly owned subsidiary of The9, to develop "MIR M" into a competitive esports title. Together, both parties aim to create a game that embodies the characteristics of MIR M and is suitable for esports adoption.

China Crown secured the exclusive publishing license of "MIR M" from Wemade Co., Ltd. in China in May 2024. The game is the latest version of the classic game "MIR", including both mobile and PC versions. China Crown's parent company, The9, listed on Nasdaq in 2004 and is one of China's earliest online game developers and operators, known for successfully introducing multiple globally renowned titles to China, such as World of Warcraft and MU Online.

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NIPG and The 9 will collaborate deeply across three key areas: in-game esports integration, esports tournament system development, and promotion and marketing. NIP Group will leverage its extensive esports experience, event production capabilities, and social media resources both domestically and internationally, in combination with the vast player base of the game soon to be released by The9, to expand the market jointly. In addition, they will build a highly commercialized tournament ecosystem centered around the game and provide extensive support for its global promotion. This includes creating a synchronized, comprehensive, and highly efficient esports marketing network that resonates with esports fans.

First Half 2024 Unaudited Financial Results

On November 25th NIPG announced its unaudited financial results for the first half of 2024, demonstrating year-over-year topline growth and narrowing losses as the Company balances growth and profitability by investing in high-growth areas while optimizing costs.

Total net revenues for the first half of 2024 were US$39.3 million, compared with US$38.6 million in the same period of 2023.

Gross profit for the first half of 2024 was US$2.4 million, compared with US$2.3 million in the same period of 2023.

NIPG Business Updates:

Completed initial public offering on the Stock Market raising over $20 million of capital in July 2024.

Launched esports-themed hospitality service through a strategic partnership with Homeinns Hotels Group in August 2024.

Entered into the game publishing market to create a fully integrated digital entertainment ecosystem in September 2024.

Acquired Young Will, a leader in teen culture-themed short video content which boasts a following of over 115 million fans across major Chinese social media platforms.

For more information on $NIPG visit: https://nip.gl

Media Contact:
Company Name: NIP Group, Inc. (Stock Symbol: NIPG)
Contact: Mario Ho, Chairman and Co-CEO or Hicham Chahine, Co-CEO
Email: ir@nipgroup.gg
Phone: +46 8133700
Country: China
Website: https://nip.gl and https://compasslivemedia.com/nipg/

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