Meet the $34M Marketer Transforming Lafayette's Small Business Scene

LAFAYETTE, Ind. - EntSun -- Business owners in Greater Lafayette keep talking about a man they call the Hoosier Marketing Guy. His face shows up on social media ads, his free marketing audits are being passed around like a well-kept secret, and his strategies are quietly boosting revenues across town. But few know the full story of the man behind the brand Jeremy Michael, a marketer who spent 8 years generating over $34 million in online sales before turning his focus entirely to helping local businesses thrive.

Michael's journey started far from Indiana boardrooms. He worked behind the camera early in his career, producing music videos and commercials, before discovering that the ads he made were generating more money for his clients than he was earning himself. Determined to change that, he spent 2015 to 2023 building and scaling online campaigns, selling education programs, and co-founding automation businesses that helped hundreds of entrepreneurs. His work was featured in Grit Daily and CEO Official Magazine for his ability to transform struggling businesses into profitable ones.

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Then, suddenly, he stepped away from the national spotlight. "I'd hit the revenue goals I used to dream about," Michael said. "But money wasn't what motivated me anymore. What I wanted was impact. I looked around Lafayette and saw incredible businesses struggling because their marketing wasn't working and I knew I could help."

In 2024, Michael turned his focus toward Lafayette and launched Hoosier Marketing Guy, a cutting-edge agency built to give local business owners access to the same tools and strategies big brands use to grow. Every engagement begins with a free Full Marketing Audit, a detailed review of a company's ad spend, landing pages, and follow-up systems. "Most businesses don't need more ads they need better systems," Michael explained. "We help them fix the leaks so every dollar they spend works harder."

The approach has already turned skeptics into believers. "Jeremy's audit completely changed our strategy," said Sarah L., a Lafayette restaurant owner. "Within 90 days, reservations were up 40% without increasing our ad budget by a dime."

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In less than two years, Hoosier Marketing Guy has been ranked the number one marketing agency in Lafayette by Lafayette Business Builders and has earned five-star reviews for its transparency and results. But Michael insists this is only the beginning. "When a local business grows, they hire more staff, they reinvest in the community, and they make Lafayette stronger," he said. "That's why I do this. This isn't just marketing it's about building a better local economy."

Business owners who want to experience the Hoosier Marketing Guy approach can request a free Full Marketing Audit at https://www.hoosiermarketingguy.com.