EntSun News/10639874

DELHI, India - Oct. 14, 2015 - EntSun -- Krizz, a unit of Kanishk Gold Pvt. Ltd. has a hi-tech Jewellery Manufacturing Unit in Chennai and launched India's First organised B2B Jewellery Showroom for business in Delhi. Recently, Krizz opened their B2B Showrooms in Chennai and Ahmedabad.

KRIZZ showcased its Newest Designs by organising a Fashion Show with dazzling models at Hotel Taj Palace, New Delhi. The Fashion Show was choreographed by Ramesh Dembla. The showstopper was: Manasi Moghe, an Indian actress and beauty pageant winner who was crowned Miss Diva 2013 and represented India at Miss Universe 2013 in Moscow, Russia on 9 November 2013.Some of the models who walked on the ramp are - Mohit Gujjar; Ankit Lakkhani; Heena Shah; Kajal Ajmera to name a few.

Krizz is the First Jewellery Manufacturer in the organised sector with Flagship B2B Showrooms. Spread over 1200 sq.ft, the showroom is in #293, Katra Pyare Lal, Opp. Kucha Mahajani Chandni Chowk, Delhi – 110006. Delhi Showroom will house over 125 kgs worth of Jewellery to choose from, adding over 4000 New Designs every month.

Business Plans

With an investment of 980 crores, the company plans to setup 53 B2B showrooms, 50 in India & one each in Dubai, Singapore & Malaysia in 2015-17. Last year, the company achieved a turnover of Rs 1700 crore. This year, they expect to grow to Rs. 3800 crore turnover and in 2016-17, Rs. 6000 crore.

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"Our vision is to bring about a paradigm shift in the way Jewellery is manufactured and B2B sales are done in India and globally. Especially in India, the objective is to make it an organised industry with technology and innovation like any other industry. Krizz B2B is the largest B2B showroom with the largest collection for jewellers where the designs are updated and uploaded, and retailers can view them online and place a direct order,"said Mr. Bhupesh Jain, CMD, Krizz

The first ever Krizz B2B showroom was inaugurated in Chennai on 16th of April 2015 and ever since, the showroom has been catering to over 700 to 900 retailers every month. To quote Mr. Rajesh of Joyalukkas Jewellers, says "Krizz B2B showroom is an excellent concept for Jewellery Retailers. Finally we are able to see, touch and then buy Jewellery the way our customers do. Comfort, great customer service and a large collection of designs is what makes the Krizz B2B store a unique experience. I would definitely recommend all Jewellers to visit the Krizz B2B showroom and experience this first hand."

Krizz has introduced high crafted technology casting with light weight Jewellery. With latest ultra modern technology and machinery imported from Italy, Turkey, USA, Germany and Japan, Krizz manufacturers the lightest Jewellery in the world, where a special alloy imported from Italy it helps convert the 24K Gold to 22K or 18K as required.  A strength test is done to ensure ability to withstand regular usage inspite of being light weight. Having employed over 900 people at the manufacturing facility, they currently handle over Rs.3000 crores worth of Jewellery every year.

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Last year (2014-15), the unit manufactured 30 kgs per day which is Jewellery worth over Rs.3000 crores. This year, 60% of total capacity will be utilised and in 2016-17, 80% of the total capacity will be utilised.

About Ramesh Dembla

Mr. Dembla began his journey spanning into garments and accessories, has fascinated admirers across India and abroad. His first show in Australia was attended by the honorable Ambassador of the Indian Embassy with audience of 3000 people. In 2005, another feather in his cap was added by the fashion magnate 'Ronn Moss of the 'Bold and Beautiful' fame Moss had even mentioned to the press that he has been following Demblas's deigns in LA. In a short span, Mr. Dembla  got  popular with celebrities too. He has styled more than 35 movies with sandalwoods biggest names, Sudeep, Upendera, Priya Mani, Ramya, Pooja Gandhi, Raghni, Sanjana, etc. his styling for Sudeep in Eega (Makkhi) has created great reviews all over. Some of the Celebs who have walked for Ramesh Dembla: Tushar Kapoor, Dino Morea, Baman Irmani, to name a few….