Frogg Toggs Announces Strategic Partnership with DeSL to Deliver PLM Solution

PETALUMA, Calif. - EntSun -- Frogg Toggs® has selected Discover e-Solutions (DeSL) to deliver Product Lifecycle Management (PLM) software technology. DeSL is a market leader in digital transformation solutions including integrated end-to-end PLM software for the fashion, apparel, textile, footwear, and retail sectors.

As the world leader in waterproof outerwear, hunting and fishing wadewear, performance footwear, cooling products, and accessories, Frogg Toggs is challenged to remain flexible, responsive, and agile in all aspects of product creation and management. From concept to delivery, Frogg Toggs is focused on being the most dependable source to customers.

"With so many channels, markets, and SKU's, product management has always been a challenge and a segment that consumes considerable resources. We are excited to implement this resource saving technology into our product management strategy," attests Will Fowler, President and Director of Marketing at Frogg Toggs. Fowler listed several key factors that led Frogg Toggs to the selection of DeSL as their PLM provider.

• Simple and complete integration of technical, development, and design data onto a single, centralized digital platform
• Low storage-impact, cloud-based software solution provides data access flexibility from multiple locations and platforms
• Improve resource performance by providing streamlined processes, procedures, operational responsibility, workflows, and reduced redundancy between departments
• Allows all resources to access real-time data, communications, and progress during the product life cycle, allowing each department to plan for and complete product assignments more efficiently
• Facilitates operational efficiency, internal cost-savings, resource reallocation, and a more effective overall business model

With the signing now complete, DeSL is ready to begin the implementation process with Frogg Toggs' team. DeSL looks forward to the continuous long-term partnership with Frogg Toggs and is committed to supporting the brand's ongoing technology improvements. To learn more, visit DeSL (http://www.desl.net/) or request a demo (http://www.desl.net/demo) with a DeSL representative.

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About DeSL (www.desl.net)

DeSL is a market leader in digital transformation (https://www.desl.net/digital-transformation/) solutions including integrated end-to-end PLM software for the fashion, apparel, textile, footwear, and retail sectors. Offering a wide-range of software solutions (https://www.desl.net/solutions/) as critical tools for today's progressive and forward-thinking companies. Modular design provides flexibility and scalability to leverage digital technologies from SMB (https://www.desl.net/solutions/smb/) to Enterprise level businesses. Founded and headquartered in Cardiff, Wales, in 2002, DeSL has locations in New York, NY, San Francisco, CA, and Istanbul, Turkey.