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Ebiquity-owned Analytics Consultancy Stratigent Undergoes Rebrand

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Stratigent rebrands to Ebiquity
CHICAGO - Aug. 13, 2018 - EntSun -- Ebiquity has today announced that its North American company, Stratigent, is being rebranded to become part of the global Ebiquity brand. This move simplifies and aligns the Ebiquity group offering for the benefit of both Ebiquity and Stratigent clients. A leader in digital marketing analytics since 2002, Stratigent joined the Ebiquity family in 2013, but until now has continued to operate under its own brand.

The company 'Stratigent' will be known as Ebiquity with immediate effect. Stratigent's rich heritage in building data-driven cultures for leading brands combined with long-standing partnerships with leading solutions providers will continue under the Ebiquity name and there will be no disruption to Stratigent's clients or services as a result of this change.

Christian Polman, CSO, Ebiquity, commented: 'As media and digital customer experiences merge, we are responding by evolving our service offering. It now makes sense for us to simplify our offering by rebranding Stratigent as part of Ebiquity. This enables us to better serve our client's needs and we look forward to sharing our collective expertise with more of our clients, bolstered by Stratigent's 15 years of digital analytics knowledge and experience.'

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Michael Karg, CEO, Ebiquity, commented: 'As Ebiquity continues to pursue its aim of becoming the world's leading marketing and media consultancy, the time has come to unify our global offering by fully incorporating Stratigent's expertise in digital and customer experience analytics and data management with Ebiquity's existing offerings in media, advanced analytics, and marketing technology.'

The Ebiquity brand has continued to grow, bringing together award-winning analytics and data teams to serve more than 80 of the top 100 advertisers globally, across 20 offices in 14 markets. The combination of expertise offers enhanced services in advanced analytics, digital analytics, optimization, data integration, and marketing tech strategy and implementation. Learn more at www.ebiquity.com

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For more information please contact Lauren Gelecke
E: lauren.gelecke@ebiquity.com
T: +1 (312) 649-8250

Ebiquity is a leading, independent, marketing and media consultancy. We focus on helping brands make better informed marketing investment decisions.
We work with 80 of the top 100 global advertisers and have one of the largest pools of advertising spend data. We have 20 offices in 14 countries across North America, Europe, and Asia Pacific. We employ over 900 people including data scientists, developers, modellers, analysts, and digital and media experts working in four key areas:

MEDIA – Achieving greater transparency of media spend and performance
ANALYTICS – Building evidence-based marketing programmes rooted in data and analytics
TECH – Deploying the right technology effectively to create a single customer view
INTEL – Gaining deep competitive and consumer insights about advertising

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Source: Ebiquity
Filed Under: Business, Technology, Media

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