Colorado Access Welcomes new Chief Communications and Member Experience Officer

AURORA, Colo., Oct. 3, 2023 ~ Colorado Access, a health care provider, has appointed Jaime Moreno as its new Chief Communications and Member Experience Officer. This newly created position is a testament to the organization's commitment to providing quality health care and member-centered communications.

In his role, Moreno will oversee information and communications to members, providers, the community, and staff. He will also be responsible for marketing, member experience, member affairs, and programmatic communications.

Annie Lee, President and CEO of Colorado Access said: "Bringing together our member-serving, programmatic, and marketing and communication efforts will help ensure that our members are not only receiving a high level of personalized care but are always aware of the services offered to them. Jaime is the perfect person to take on this new role with his background and experience."

Moreno brings more than 20 years of experience in marketing and communications with a proven track record in community relations and partnership development. He is well-versed in the Denver area with more than 25 years of experience in the market.

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Moreno previously served as Director of Communications and Community Relations at Enhance Health where he oversaw vital communications and managed relationships with diverse stakeholders such as clients, staff, media outlets, and other collaborative partners. He has also held positions with local health care organizations including Friday Health Plans and Nurse-Family Partnership; as well as other Colorado entities including Denver Public Schools, Inventory Smart, Altitude Sports & Entertainment, and the Hispanic Chamber of Commerce of Metro Denver.

Moreno has extensive expertise in the Latino/multicultural market with more than 15 years of experience in the field. As a native Spanish speaker he will help Colorado Access's communications team further connect with their Spanish-speaking members by serving them in their native language while considering their culture when providing care.

Lee said: "Colorado has one of the largest Hispanic populations in the country so it is important that Colorado Access have a deep understanding of that community. Jaime will be able to bring that cultural understanding to his position."

Moreno has participated in various leadership programs such as those offered by Hispanic Chamber Education Foundation's Leadership Program; Denver Metro Chamber Leadership Foundation's Leadership Program; Denver Health Lean Academy's Lean Foundation; Lean Management Program; which have provided him valuable insights into leadership strategies while honing skills in lean management as well as expanding his network within the community.

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