Coca-Cola® and Star Wars Unite to Celebrate Connection and the Uplifting Power of Fandom with New Campaign USA - English USA - English

ATLANTA, Sept. 1, 2025 ~ In a thrilling new collaboration, Coca-Cola® and Disney have joined forces to unite fans from across the galaxy. The campaign, titled "Coca-Cola x Star Wars: Refresh Your Galaxy," celebrates the uplifting power of fandom and community. This partnership builds upon Coca-Cola's 70-year relationship with Disney and highlights the strong bond between Star Wars fans that transcends galaxies, generations, and fandoms.

The collaboration will feature limited-edition Coca-Cola cans and bottles adorned with iconic Star Wars characters. Along with this, there will be captivating new creative content and an innovative augmented reality experience that allows fans to share uplifting messages of community and connection in the style of a Star Wars hologram transmission. This multi-faceted campaign will engage Star Wars fans around the world through various platforms such as TV, digital media, and out-of-home activations.

Islam ElDessouky, Global Vice President Creative Strategy & Content at Coca-Cola, expressed his excitement about this collaboration by stating, "For generations, Coca-Cola and Disney have shared a commitment to creating moments of joy and human connection. This collaboration is about more than just bringing together two iconic brands - it's about celebrating the power of Star Wars fandom, shared passions, and the strength of community when we lift each other up."

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Mindy Hamilton, Senior Vice President of Global Marketing Partnerships at The Walt Disney Company also shared her thoughts on this partnership by saying, "A cornerstone of Disney's collaboration with Coca-Cola continues to be creating campaigns in honor of fans. Star Wars is a powerful cultural force around the world, with millions of fans across generations who carry these stories off the screen and into their lives. This custom campaign is for them and inspired by them."

The campaign kicks off with new creative content set in a movie theatre - a culturally iconic location for both Star Wars and Coca-Cola. From experiencing movie marathons to discovering the hum of a lightsaber, the cinema has always been a powerful place to capture the real magic of these two beloved brands.

The limited-edition cans and bottles, available for purchase in select European markets, will feature 21 iconic Star Wars characters and scenes. Fans can unlock an incredible AR digital experience by scanning a Coca-Cola can or an advertisement on the street. Through this experience, they can learn about all the collectible cans with beloved characters from the Star Wars universe. Fans can also record a video of themselves that will be transformed into a Star Wars-style hologram transmission to share an uplifting message of community empowerment with friends and family.

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The campaign will feature a variety of the most beloved Star Wars characters for fans to collect, including Lando Calrissian, Obi-Wan Kenobi, Queen Amidala, Kylo Ren, Ahsoka Tano, Darth Maul, Boba Fett, Poe Dameron, The Mandalorian, Cassian Andor and Emperor Palpatine for Original Taste cans and Darth Vader, Yoda, Princess Leia, Anakin Skywalker, Luke Skywalker, Chewbacca, Han Solo, BB-8,C-3PO,R2-D2,Finn,and Rey for Zero Sugar cans. Additionally,Walt Disney World Resort in Lake Buena Vista and Disneyland Resort in Anaheim will have exclusive character designs such as The Mandalorian and Grogu; First Order Stormtrooper; and Chewbacca.

Fans in select European markets can start collecting characters from this exciting new collaboration starting in September. The Coca-Cola x Star Wars: Refresh Your Galaxy global campaign was developed by WPP Open X led by Ogilvy and supported by EssenceMediacom and Hogarth in collaboration with Disney Corporate Alliances forpeople and Momentum.

This collaboration between Coca-Cola and Disney is not just about two iconic brands coming together but also about celebrating the power of fandoms to bring people together. With its limited-edition cans and bottles, captivating content, and innovative AR experience, "Coca-Cola x Star Wars: Refresh Your Galaxy" is sure to engage and excite Star Wars fans around the world.

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