Growth Acceleration via Strategic Reverse Split After $10 Million Acquisition for Concerts.com and TicketStub.com; AI Powered Sports/Entertainment Co

FORT WORTH, Texas - EntSun -- Mobile & Online Platforms Enable Players and Commercial Partners in the U.S. and Internationally to Remotely Purchase Legally Sanctioned Lottery Games.

Real-Time Results for Over 800 Games from Over 40 Countries.

Family of Brands Including Sports.com, Concerts.com, and TicketStub.com, to Form a Unified Ecosystem That Integrates Gaming, Entertainment and Sports.

Strategic 1-for-10 Reverse Stock Split to Accelerate Company Growth.

Completed Deal Taking Controlling Stake in $10M Acquisition of Concerts.com and TicketStub.com.

$14M Expansion Deal with David Lloyd for New Boca Raton Sports.com All-Sports Arena with Elite Fitness, Co-Working Innovation and World-Class Design.

$10 Million Acquisition of GXR World Sports Assets to Power Global Launch of Sports.com Super App.

SEGG Media (N A S D A Q: SEGG, LTRYW) is a global sports, entertainment and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

The SEGG engaging mobile and online platforms enable players and commercial partners located in the U.S. and internationally to remotely purchase legally sanctioned lottery games. Fans and subscribers look to SEGG for compelling, real-time results on more than 800 lottery games from more than 40 countries. Additionally, through WinTogether.org, SEGG is fundamentally changing how non-profit donors are incentivized to action by gamifying charitable giving.

The SEGG family of brands — including Sports.com, Concerts.com, and TicketStub.com, is a unified ecosystem that integrates gaming, entertainment and sports.

More than just an app, but a complete lottery experience on the phone, SEGG gives users instant access to all the winning numbers, jackpot sizes, and draw times for all their favorite lotteries.

Strategic 1-for-10 Reverse Stock Split to Accelerate Company Growth

On August 27th SEGG announced a 1-for-10 reverse split of its issued and outstanding common stock. The reverse split is expected to take effect at the opening of trading on August 29, 2025, subject to final coordination with N A S D A Q, FINRA, and the Company's transfer agent. SEGG has obtained a new CUSIP number in connection with this action.

This reverse stock split represents a deliberate structural step in the SEGG post-turnaround evolution, aimed at creating a stronger foundation for sustained growth, institutional engagement, and value creation for shareholders. SEGG shareholders overwhelmingly approved a proposal authorizing a reverse stock split at the last annual meeting held on February 20, 2025.

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The SEGG reverse stock split is intended to advance three objectives:

Enhancing Institutional and Algorithmic Access: By targeting a sustained share price above $5.00, SEGG aims to attract a broader base of institutional investors, benefit from trading algorithms that favor higher-priced securities, and access favorable financing opportunities to fuel expansion.

Strengthening Market Structure: A higher SEGG share price range supports engagement with top-tier market makers, creating more consistent liquidity, tighter spreads, and steadier trading volumes that benefit all investors.

Mitigating Market Manipulation: The SEGG reverse stock split and CUSIP change reinforce the Company's ongoing measures to limit short-selling and naked short activity. SEGG has retained Paul Hastings LLP to lead an investigation into stock manipulation. The reverse stock split is intended to further distance the Company's securities from a strike price often preyed upon by bad actors and short-selling day traders.

Unlike companies compelled to reverse split to maintain their listing, the SEGG decision is proactive, reflecting the Company's strategic approach following a successful turnaround. SEGG anticipates strong support from United Capital Investments London Limited and Generating Alpha Ltd, which have collectively committed $450 million to the Company's growth, and expects the decision to appeal to new investors seeking exposure to a robust, scaled digital media platform.

The reverse stock split also strengthens SEGG capacity to execute on strategic acquisitions, including Veloce Media Group and Nook Holdings, and to accelerate operational expansion and revenue growth across the entertainment and gaming sectors, both domestically and internationally.

Immersive New Website, Driving AI Innovation, Revenue Growth, and Strategic Move Into Sports-Centric Crypto Exchange & Tokenomics

On August 4^th SEGG announced that its Sports.com division launched its all-new website, unveiling an immersive sphere design built to supercharge fan engagement, unlock new revenue streams, and spearheading SEGG and Sports.com towards AI-powered sports experiences, while exploring a sports-centric crypto exchange and tokenomics opportunities. The new website is available at https://www.sports.com.

SEGG Media Completes $10 Million Acquisition of GXR World Sports Platform

On July 31^st SEGG announced it has completed a $10 million acquisition of the technology assets and current active user base of more than 1,000,000 from GXR Racer Holdings Limited. The Transaction marks the second SEGG completed acquisition in July following the earlier acquisition of Concerts.com. The total pre-money valuation of the completed July transactions was $20 million.

Integration between the GXR platform and the SEGG Sports.com app will result in the Sports.com Super App. The platform will offer an all-in-one digital ecosystem built for the modern sports audience combining live streaming; community chat hubs; stats-based social media; e-commerce; real-money and fantasy sports gaming; real time translations; and sports news. In a 2024 study released by Comcast Advertising, avid sports fans spend an average of five hours per week on sports beyond just watching live matches and casual fans spend two hours consuming non-game sports content.

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SEGG Media Takes Controlling Stake in $10M Acquisition of Concerts.com and TicketStub.com

On July 23^rd SEGG announced it has completed its acquisition of taking majority and controlling interest in DotCom Ventures Inc. (DVI), which owns Concerts.com and TicketStub.com.  DVI valued at $10 million and SEGG control over Concerts.com and TicketStub.com, adds a third pillar to the Company's rapidly expanding digital portfolio alongside Sports.com and Lottery.com. The acquisition, completed through the purchase of 51% of DotCom Ventures Inc. (DVI), marks the first SEGG completed M&A transaction and establishes its foothold in the high-growth live entertainment, ticket sales and distribution sectors, which includes the booming  secondary ticketing markets.

Key Deal Highlights:

$10M acquisition officially closed, including 51% of DotCom Ventures Inc. and all IP/assets of Concerts.com and TicketStub.com.
First fully executed acquisition under SEGG "buy and build" strategy.
Concerts.com becomes core platform for fan discovery, ticketing, live streaming, and immersive event access.
TicketStub.com to anchor secondary ticketing + expand into primary markets.
Seamless integration with Sports.com and Sports.com Studios to support content, hospitality, and gamified experiences.
Supports crossover activations between gaming, esports (Veloce, Quadrant), football (Kerala League), and music festivals.
Recruitment underway for top-tier industry leaders to consult and scale Concerts.com and TicketStub.com over the next 3–6 months.

SEGG Media and David Lloyd Announce $14M U.S. Expansion Deal

On July 9^th SEGG announced it signed a binding Letter of Intent with David Lloyd, one of the most iconic names in British and European sport and wellness. The terms allow SEGG to acquire the rights to David Lloyd's All-Sports Arena in Boca Raton, FL at a $14 million valuation.

$10 Million Acquisition of GXR World Sports Assets to Power Global Launch of Sports.com Super App

On June 26^th SEGG announced it is advancing its global expansion with the planned launch of the Sports.com Super App (the "Super App")—a first-of-its-kind digital destination for sports fans worldwide. The Super App is designed to combine live streaming, social engagement, e-commerce and gamification into a single immersive ecosystem.

SEGG Media Expands Committed Financing with Generating Alpha to $300 Million

On June 23rd SEGG announced an Amendment to its Stock Purchase Agreement with Generating Alpha Ltd., expanding the committed financing facility from $100 million to $300 million, while reducing the discount Generating Alpha receives saving the Company nearly $12 million over the life of the funding facility.

For more information on $SEGG visit: www.seggmediacorp.com  https://compasslivemedia.com/ltry/

Media Contact:
Company Name:  SEGG Media, Inc. (N A S D A Q: SEGG, LTRYW)
Contact:  Matthew McGahan, Chairman and CEO
Email: media@seggmediacorp.com
Phone: (737) 309-4500
Country: United States
Website:  www.seggmediacorp.com

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