Popular on EntSun
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 227
- BillBoards Inc. Hits the Road with God Bless America Tour and Reality Series Now Streaming on Tubi TV - 173
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research - 134
- Byrd Davis Alden & Henrichson Launches Independence Day Safe Ride Initiative with 500 Free Uber Credits - 126
- The ITeam Ranked on Channel Partners 2025 MSP 501—Tech Industry's Most Prestigious List of Managed Service Providers Worldwide - 119
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market - 119
- Agreement to Supply US-Based Defense Provider with Thin-Film Solar Tech for Orbital Application; Ascent Solar Technologies, Inc. (N A S D A Q: ASTI) - 117
- NYC Leadership Strategist Stacie Selise Launches Groundbreaking 4S Framework Series to Redefine Executive Excellence - 113
- Easton & Easton, LLP Files Suit Against The Dwelling Place Anaheim & Vineyard USA Over Abuse Allegations - 107
- Josh and Heidi Follow Up the Much Anticipated and Successful Launch of the "Spreading the Good BUZZ" Podcast with a Personal Request - 106
Similar on EntSun
- Heirloom: Guitar Amplifies America's Musical Heritage on Documentary Showcase
- Exelon Leader Tamla Olivier Named 2025 Technologist of the Year by Waves of Change STEM Conference
- Be Part of the World's Largest Art Biennale | Moons, Castles, Trees | Copenhagen Chronotopes
- SeedList Launching Institutional Crypto Crowdfunding Project to Empower Retail Investors and Disrupt the VC-Dominated Crypto Fundraising Landscape
- Performance Slots Available: Collision Course Concert Series Heads to Atlanta, Tampa & Brooklyn
- Rent Like A Champion Acquires CollegeWeekends
- databahn Announces Subscription Access to Fortune 500 GenAI Deep Dive Sales Intelligence Reports
- AI startup Congero offers instant websites with 24/7 updates - aiming to replace web agencies
- The Recording Academy Extends Invitation to The World's No.1 Superstar™—But He's Not Chasing the Award
- SZA Shines at the 2025 RockLan One Radio Music Awards - Recognizing Trailblazers in Sound
CES 2025: Exploring the Role of HDR in Delivering the Ultimate Live Sports Viewing Experience
EntSun News/11046558
Experts from Hisense Americas Region and Sinclair, Inc. Discuss Education on HDR Technologies for Retailers
LAS VEGAS - EntSun -- Much progress has been made with high dynamic range (HDR) technology as the industry has evolved in the areas of content capture and distribution. TV manufacturers and content providers see HDR as a compelling feature that consumers increasingly want. Live sports events especially represent intriguing use cases for HDR because the technology delivers a rich and vibrant viewing experience with the sharp, detailed picture quality that sports fans demand, according to Rick Dumont, Head of Business Development for HDR at Philips.
During a recent discussion presented by Advanced HDR by Technicolor, Ondre Clarke, Director of Product Marketing for Hisense USA and Matthew Goldman, Vice President of Strategic and Technical Initiatives at Sinclair, Inc., had a conversation about the benefits of integrating the Advanced HDR by Technicolor solution, especially for live sports viewing, and how to support retailers in showcasing HDR to consumers when shopping for a new TV.
Engaging Retailers on the Benefits of HDR
As a broadcaster rolling out NEXTGEN TV across the US and delivering content in Advanced HDR by Technicolor including T2 Tennis Channel and Pickleball TV, Sinclair works with technology partners, like Hisense, to generate greater awareness and understanding of the different features – like HDR – that are available.
"More education is required for the retail community about what HDR video is," stated Goldman. "As understanding of this technology increases, there is an opportunity for retailers and their associates located in NEXTGEN TV markets to set up demonstrations using our live broadcasts in Advanced HDR by Technicolor to show the difference between standard dynamic range and HDR."
Although it is still early days in the deployment of NEXTGEN TV, Hisense is working to develop its outreach efforts to help retailers and consumers get a better idea of the improvements that HDR offers.
More on EntSun News
"The Hisense TV models integrated with Advanced HDR by Technicolor are premium products that offer the latest features and capabilities. We are working to educate consumers who are interested in the best digital entertainment experience possible," said Clarke. "With a presence in the largest retailers in the US, we also place continual focus on training our retail partners to effectively communicate the benefits of Advanced HDR by Technicolor."
The Opportunity Presented by Live Sports Events
This past year the return of the Paris Games presented the industry with an opportunity to demonstrate the transmission of HDR content over HDR-enabled TVs. These activities signal a gain in momentum towards increasing availability of HDR content as well as HDR-enabled TVs.
"The beauty of high dynamic range is that seeing is believing. When consumers see live sports content that's being produced or delivered in high dynamic range video, the images leap off the screen creating a feeling that they are at the game or the stadium," said Goldman.
With demand for HDR content growing, Sinclair and Hisense are among the early adopters of the Advanced HDR by Technicolor solution, working carefully with the team in their strategic deployment initiatives.
"HDR offers higher contrast ratios, the darkest blacks and the brightest whites which are much more pronounced. The picture is much more vivid and lifelike," Clarke explained. "As the official TV brand of the NBA, Hisense is committed to creating a more immersive and enjoyable viewing experience that is almost as good as being courtside."
Future Developments of HDR
As the media, hardware and entertainment industries seek new solutions that engage and delight consumers, they are increasingly turning to emerging technologies like HDR. They are optimistic about the road ahead.
"Content in HDR not only delivers exceptional image and picture quality, it also enhances storytelling. That is the focus of entertainment, whether it is live sports or motion pictures. HDR plays a key role in adding more realism to the viewing experience," Goldman stated. "This makes a difference for NEXTGEN television because a part of the standards allows for immersive audio and interactive features enabling us to deliver an improved digital environment overall."
More on EntSun News
Consumer behaviors will likely shift as more HDR content becomes available and other parts of the ecosystem support HDR technologies. The innovations from Hisense, Sinclair, Advanced HDR by Technicolor and others will continue to pave the way in the evolution of how people enjoy their digital video experiences.
"In 2025, Hisense is also working towards higher bit depths and responsive HDR settings on our TV models that adjust in real time based on the content," said Clarke. "The future of high dynamic range is really exciting. At Hisense, we're expecting dynamic HDR to become much more common across our product lines and within the industry."
As Sinclair and Hisense expand access to immersive entertainment through HDR and other features and services, according to Dumont, Advanced HDR by Technicolor proceeds to deliver a premium HDR viewing experience with accurate and dynamic display adaptation for any live sports content whether indoors or outdoors.
###
EDITORIAL NOTE: Click here to watch the full panel discussion
About Advanced HDR by Technicolor
Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit:
https://advancedhdrbytechnicolor.com.
During a recent discussion presented by Advanced HDR by Technicolor, Ondre Clarke, Director of Product Marketing for Hisense USA and Matthew Goldman, Vice President of Strategic and Technical Initiatives at Sinclair, Inc., had a conversation about the benefits of integrating the Advanced HDR by Technicolor solution, especially for live sports viewing, and how to support retailers in showcasing HDR to consumers when shopping for a new TV.
Engaging Retailers on the Benefits of HDR
As a broadcaster rolling out NEXTGEN TV across the US and delivering content in Advanced HDR by Technicolor including T2 Tennis Channel and Pickleball TV, Sinclair works with technology partners, like Hisense, to generate greater awareness and understanding of the different features – like HDR – that are available.
"More education is required for the retail community about what HDR video is," stated Goldman. "As understanding of this technology increases, there is an opportunity for retailers and their associates located in NEXTGEN TV markets to set up demonstrations using our live broadcasts in Advanced HDR by Technicolor to show the difference between standard dynamic range and HDR."
Although it is still early days in the deployment of NEXTGEN TV, Hisense is working to develop its outreach efforts to help retailers and consumers get a better idea of the improvements that HDR offers.
More on EntSun News
- California Family Launches Billboard to Reach "Pardon Czar" Alice Marie Johnson
- Performance Slots Available: Collision Course Concert Series Heads to Atlanta, Tampa & Brooklyn
- Rent Like A Champion Acquires CollegeWeekends
- Sumter Landing Dental Care Launches Summer Special on Full Mouth Reconstruction
- Seligson Law Launches New Website to Support Cannabis Businesses in California and New York
"The Hisense TV models integrated with Advanced HDR by Technicolor are premium products that offer the latest features and capabilities. We are working to educate consumers who are interested in the best digital entertainment experience possible," said Clarke. "With a presence in the largest retailers in the US, we also place continual focus on training our retail partners to effectively communicate the benefits of Advanced HDR by Technicolor."
The Opportunity Presented by Live Sports Events
This past year the return of the Paris Games presented the industry with an opportunity to demonstrate the transmission of HDR content over HDR-enabled TVs. These activities signal a gain in momentum towards increasing availability of HDR content as well as HDR-enabled TVs.
"The beauty of high dynamic range is that seeing is believing. When consumers see live sports content that's being produced or delivered in high dynamic range video, the images leap off the screen creating a feeling that they are at the game or the stadium," said Goldman.
With demand for HDR content growing, Sinclair and Hisense are among the early adopters of the Advanced HDR by Technicolor solution, working carefully with the team in their strategic deployment initiatives.
"HDR offers higher contrast ratios, the darkest blacks and the brightest whites which are much more pronounced. The picture is much more vivid and lifelike," Clarke explained. "As the official TV brand of the NBA, Hisense is committed to creating a more immersive and enjoyable viewing experience that is almost as good as being courtside."
Future Developments of HDR
As the media, hardware and entertainment industries seek new solutions that engage and delight consumers, they are increasingly turning to emerging technologies like HDR. They are optimistic about the road ahead.
"Content in HDR not only delivers exceptional image and picture quality, it also enhances storytelling. That is the focus of entertainment, whether it is live sports or motion pictures. HDR plays a key role in adding more realism to the viewing experience," Goldman stated. "This makes a difference for NEXTGEN television because a part of the standards allows for immersive audio and interactive features enabling us to deliver an improved digital environment overall."
More on EntSun News
- databahn Announces Subscription Access to Fortune 500 GenAI Deep Dive Sales Intelligence Reports
- AI startup Congero offers instant websites with 24/7 updates - aiming to replace web agencies
- The Recording Academy Extends Invitation to The World's No.1 Superstar™—But He's Not Chasing the Award
- WonderDays Launches the UK's First AI Experience Gift Finder – Gifting Just Got So Much Easier!
- CelluHeal™ Launches Full Line of Advanced Wound Dressings for Online Purchase in the USA, Canada, and Beyond
Consumer behaviors will likely shift as more HDR content becomes available and other parts of the ecosystem support HDR technologies. The innovations from Hisense, Sinclair, Advanced HDR by Technicolor and others will continue to pave the way in the evolution of how people enjoy their digital video experiences.
"In 2025, Hisense is also working towards higher bit depths and responsive HDR settings on our TV models that adjust in real time based on the content," said Clarke. "The future of high dynamic range is really exciting. At Hisense, we're expecting dynamic HDR to become much more common across our product lines and within the industry."
As Sinclair and Hisense expand access to immersive entertainment through HDR and other features and services, according to Dumont, Advanced HDR by Technicolor proceeds to deliver a premium HDR viewing experience with accurate and dynamic display adaptation for any live sports content whether indoors or outdoors.
###
EDITORIAL NOTE: Click here to watch the full panel discussion
About Advanced HDR by Technicolor
Advanced HDR by Technicolor is a suite of high-dynamic-range (HDR) technologies designed to deliver superior video quality across a variety of display devices and network environments. Developed as a collaboration with InterDigital, Philips and Technicolor, it includes formats like SL-HDR1, SL-HDR2, and SL-HDR3, which dynamically optimize HDR content to match the capabilities of the display device in real-time. This allows broadcasters and content providers to deliver a high-quality viewing experience with improved contrast, brightness, and color accuracy while maximizing bandwidth efficiency. With support for multiple distribution workflows, Advanced HDR by Technicolor enables seamless integration into existing infrastructures, making it a preferred solution for broadcasters seeking to future-proof their HDR delivery. To learn more about Advanced HDR by Technicolor visit:
https://advancedhdrbytechnicolor.com.
Source: Advanced HDR by Technicolor
0 Comments
Latest on EntSun News
- Opteamix Launches StackRewrite.AI to Transform Enterprise Legacy Modernization
- Planet Maldek: Watcher Files Unseals Explosive New Theory About Mars' True Origins
- DatsJustice Ignites the Industry with New Single "Dead Or Alive" & Announces 2025 Tour Kickoff
- "The Pornified Generation": Dr. Chris Samuels Exposes the Toxic Alliance Between Bro Culture and Pornography That's Rewiring a Generation
- Meet a Scientologist Builds Aussie Dreams with Mike and Jonny Hibbard
- Overwhelmed: Rick Denzien's Stark and Stirring Climate Anthem
- The 2025 ESPY Awards After Party- Presented by Poppi & High Noon
- The Modern Insurance Store Expands Medicare Help Services for Seniors in Cincinnati
- Ironside HR Named Fastest-Growing Staffing Firm for Second Year
- Inframark Continues to Build Its Community Management Capabilities and Multi-Disciplinary Presence in Arizona
- ICAST 2025: The Crystal-Clear Revolution Begins at Booth #3233
- Brindle Pet Supplies Now Carries Badlands Ranch Dog Food in Canada
- $10 Million Allocated to Establish Crypto Treasury Focused on High Value Ethereum (ETH) & Bitcoin (BTC) as Long-Term Holdings for Cybersecurity Leader
- Sing For Your Supper: A Night of Musical Comedy and Drag for a Great Cause
- Cummings Graduate Institute for Behavioral Health Studies Celebrates New DBH Graduates
- $100 to $200 Million Equity Agreement with Top Digital Advisor Bitwise to Power Major Digital Asset Initiative for Bitcoin and Solana: OFA Group
- InSpired Brings World Premiere to the Weinberg Center This October
- New Collaboration Launches Corporate ESG Solution for Responsible Decommissioning and Transparent Reporting
- SlickCashLoan Launches Free Loan Calculator to Help You Plan Monthly Payments
- Hot New Fantasy Series Alert: The Key to Wonderland Captivates Readers with Dark Magic and Twisted Romance