BuyerTwin Introduces Buyer Alignment Score™ to Measure and Optimize Influence on Buyer Decisions

CLEVELAND - EntSun -- BuyerTwin, the pioneering AI platform for virtual buyer feedback, today announced the launch of its new Buyer Alignment Score™, a proprietary, persona-specific metric that measures how well a business aligns with its buyers' decision-making processes. This new feature provides organizations with a quantifiable way to see their go-to-market strategy through the eyes of their customers, moving beyond traditional activity metrics to measure true influence.

The Buyer Alignment Score™ addresses a fundamental problem many businesses face: a disconnect between their marketing and sales efforts and what actually motivates buyers. This misalignment often leads to stalled deals, low-quality leads, and wasted resources. By measuring alignment, companies can stop guessing and start making data-driven decisions based on what truly resonates with their target audience.

"Businesses have become obsessed with activity metrics like clicks and opens, but these numbers don't tell you if you're actually influencing the buyer's decision," said Andy Halko, CEO and Founder of BuyerTwin. "The Buyer Alignment Score™ cuts through the noise to provide a clear, actionable signal of buyer reality. It's about shifting the focus from 'Are we busy?' to 'Are we aligned?'. When you can measure alignment, you can manage it, and that is the key to unlocking sustainable growth and building real customer-centricity into the fabric of your organization."

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The score evaluates alignment across four critical areas of the buyer's journey:

• Buyer Understanding Depth: How well the company understands the buyer's specific pains, triggers, and decision logic.
• Search & Discovery Alignment: Visibility when a buyer is actively searching for solutions.
• AI Visibility & Answer Alignment: Presence and relevance in AI-driven research and conversations.
• Website & Experience Alignment: The ability of the company's digital properties to build confidence and reduce friction.

By providing a clear, persona-specific score, BuyerTwin empowers leadership, marketing, sales, and product teams to rally around a single source of truth about their buyers. This enables them to prioritize the most impactful changes, track improvements over time, and replace internal debates with buyer-grounded evidence.

About BuyerTwin

BuyerTwin provides an innovative AI-powered platform that enables businesses to operationalize buyer-centricity. By creating interactive virtual buyer personas ("twins") based on real-world data, the platform offers instant, unfiltered feedback on marketing, sales, and product strategies, simulating direct conversations with ideal customers. BuyerTwin helps companies break free from internal biases and assumptions, fostering deep customer understanding to refine strategies, eliminate guesswork, and drive sustainable growth. Learn more at https://buyertwin.com/.

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