Popular on EntSun
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com - 248
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 217
- BillBoards Inc. Hits the Road with God Bless America Tour and Reality Series Now Streaming on Tubi TV - 166
- Token-Operated Sake Service Opens at Tobu Nikko Station - 139
- Honoring Black History, Culture, and Community in Fall River - 135
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research - 129
- Byrd Davis Alden & Henrichson Launches Independence Day Safe Ride Initiative with 500 Free Uber Credits - 121
- Brandi Little to Debut Powerful Soul Single "Thought It Was Love" June 27 on MoonTownTunes.com - 116
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market - 116
- The ITeam Ranked on Channel Partners 2025 MSP 501—Tech Industry's Most Prestigious List of Managed Service Providers Worldwide - 114
Similar on EntSun
- The 2025 ESPY Awards After Party- Presented by Poppi & High Noon
- $10 Million Allocated to Establish Crypto Treasury Focused on High Value Ethereum (ETH) & Bitcoin (BTC) as Long-Term Holdings for Cybersecurity Leader
- Sing For Your Supper: A Night of Musical Comedy and Drag for a Great Cause
- $100 to $200 Million Equity Agreement with Top Digital Advisor Bitwise to Power Major Digital Asset Initiative for Bitcoin and Solana: OFA Group
- InSpired Brings World Premiere to the Weinberg Center This October
- SlickCashLoan Launches Free Loan Calculator to Help You Plan Monthly Payments
- Hot New Fantasy Series Alert: The Key to Wonderland Captivates Readers with Dark Magic and Twisted Romance
- TikTok Star ArcadeFriends Attempts 24-Hour Claw Machine Marathon at Lucky Puppy Arcade in Las Vegas
- Pyro Marketing Launches New Website to Accelerate Growth for Fitness Brands
- KCON LA 2025, 106.3 RAIN FM 'Take Over' Special Event
Atlantic Records Teams Up With TerraZero for Unique Metaverse Marketing Campaign for a Boogie Wit Da Hoodie's New EP 'B4 AVA'
EntSun News/10912886
Visitors to the billboard-like campaign in the Metaverse were greeted by several sky-high posters wrapped around TerraZero land parcels in Decentraland, as well as 'Glasses', a track of the new EP 'B4 AVA'
LOS ANGELES - EntSun -- Atlantic Records has further expanded their marketing efforts into the Metaverse, by teaming up with TerraZero, for a unique marketing campaign to promote A Boogie Wit Da Hoodie's new EP, 'B4 AVA.' The activation was highlighted by several Metaverse billboards featuring A Boogie Wit Da Hoodie's new release, as well as music playing from the EP and other interactive and visual elements to round out the experience.
Atlantic Records and A Boogie Wit Da Hoodie approached TerraZero for a Wheat-Pasting campaign in the Metaverse--comprising of sky-high posters wrapped around TerraZero land parcels in Decentraland. Located at (43, -40) in Decentraland (direct link to view here), users in Decentraland were greeted by 'Glasses', a track of the EP 'B4 AVA', as they approached the posters, complete with QR-code integrations that led them to stream A Boogie Wit Da Hoodie's full catalog on their platform of choice.
More on EntSun News
"The experience itself makes the music and the artistry of A Boogie Wit Da Hoodie feel larger than life," shares TerraZero Chief Metaverse Officer Ryan Kieffer. "It's designed to serve as a memorable, interactive and personalized experience for attendees, reminiscent of a musical exhibition or installation, that will promote social media engagement and word of mouth promotion for the EP."
"The Metaverse is happening. It's inevitable. It won't be at the flip of a switch, but the next few years will bring about technological innovation at an extraordinary pace. These advances will help level the playing field, creating opportunity for a wide range of artists," added Jordan Chalmers, Director of Content Partnerships at Atlantic Records. "We are beyond excited to team up with TerraZero to bring A Boogie into Decentraland. Atlantic has only begun to scratch the surface on Web3 and I can't wait to see what we do next."
B4 AVA is also the first major body of work from A Boogie since the release of his highly praised third LP 'Artist 2.0', which is certified platinum and debuted at #1 on Billboard's Top Rap Albums Chart and #2 on the Billboard 200 Albums Chart with first-week streams exceeding 141 million. The album boasted a star-studded tracklist including features from, Young Thug, Roddy Ricch, Summer Walker, Khalid, Lil Uzi Vert, Gunna, London On Da Track, Trap Manny and more.
Metaverse-savvy users already familiar with Decentraland could also peek behind the posters, revealing a scene filled with butterflies and a lake--calling back to the EP artwork. This is the first of many activations that Atlantic Records is exploring throughout the Metaverse.
--
About TerraZero: TerraZero develops, acquires and finances innovative Metaverse projects, companies, entrepreneurs and developers—creating engagement, community and usability solutions which bridge the real world and the Metaverse. TerraZero aims to scale new economies and enhance immersive experiences to shape the future of decentralization. https://terrazero.com/
More on EntSun News
About A Boogie Wit Da Hoodie:
The Bronx-bred artist Artist Dubose, better known as A Boogie Wit Da Hoodie, first hit the rap scene with the breakout hit "Still Think About You" which was featured on his 2016 debut mixtape, ARTIST. The mixtape also introduced fans to "My Sh*t" which has since become RIAA certified 2x platinum and was also listed as one of "The Best Songs of 2016" on Apple Music. A Boogie quickly proved himself to be one of the game's newest heavyweights after XXL dubbed him as "one of the hottest and newest up-and-comers in hip-hop" and included him in the 2017 Freshman Class. The young star also went on to release the 5x platinum single "Drowning feat. Kodak Black" and 4x platinum "Look Back At It," along with the 2x platinum certified single "Jungle" and platinum certified "Timeless." During the fall of 2017, A Boogie went on to release his highly anticipated, now gold certified, debut album, THE BIGGER ARTIST, which quickly sprung into the Top 5 on Billboard's Top 200. He also became the top emerging acting in the U.S. as he simultaneously sprung to #1 on Billboard's Emerging Artists chart. It is easy to see why The New York Times named A Boogie "the most promising young rapper the city has produced in some time." A Boogie earned a BET Award Nomination for "Best New Artist" at the end of 2018 in addition to releasing his 2x platinum sophomore album, HOODIE SZN, which made its debut at #2 before spending three nonconsecutive weeks at #1 and maintaining a stunning 17-week streak within the top 10 on the Billboard Top 200 chart. The album also soared on streaming, garnering over 83 million streams the week it went #1. After embarking on his sold out "A Boogie vs. Artist" Tour, A Boogie released his third studio album, Artist 2.0, and its subsequent deluxe edition which boasted collaborations with Young Thug, Roddy Ricch, Gunna, DaBaby, Summer Walker, Khalid, Lil Uzi Vert, and more, and debuted at #2 on the Billboard 200 with over 120,000 album equivalent units, topping HOODIE SZN's debut week. Following the album's release, A Boogie made a stunning debut on The Tonight Show Starring Jimmy Fallon, performing the fan-favorite track, "Me and My Guitar," accompanied by H.E.R.. In 2021, A Boogie reemerged with his latest single, "24 Hours" with rapper, Lil Durk.
Atlantic Records and A Boogie Wit Da Hoodie approached TerraZero for a Wheat-Pasting campaign in the Metaverse--comprising of sky-high posters wrapped around TerraZero land parcels in Decentraland. Located at (43, -40) in Decentraland (direct link to view here), users in Decentraland were greeted by 'Glasses', a track of the EP 'B4 AVA', as they approached the posters, complete with QR-code integrations that led them to stream A Boogie Wit Da Hoodie's full catalog on their platform of choice.
More on EntSun News
- Brindle Pet Supplies Now Carries Badlands Ranch Dog Food in Canada
- $10 Million Allocated to Establish Crypto Treasury Focused on High Value Ethereum (ETH) & Bitcoin (BTC) as Long-Term Holdings for Cybersecurity Leader
- Sing For Your Supper: A Night of Musical Comedy and Drag for a Great Cause
- Cummings Graduate Institute for Behavioral Health Studies Celebrates New DBH Graduates
- $100 to $200 Million Equity Agreement with Top Digital Advisor Bitwise to Power Major Digital Asset Initiative for Bitcoin and Solana: OFA Group
"The experience itself makes the music and the artistry of A Boogie Wit Da Hoodie feel larger than life," shares TerraZero Chief Metaverse Officer Ryan Kieffer. "It's designed to serve as a memorable, interactive and personalized experience for attendees, reminiscent of a musical exhibition or installation, that will promote social media engagement and word of mouth promotion for the EP."
"The Metaverse is happening. It's inevitable. It won't be at the flip of a switch, but the next few years will bring about technological innovation at an extraordinary pace. These advances will help level the playing field, creating opportunity for a wide range of artists," added Jordan Chalmers, Director of Content Partnerships at Atlantic Records. "We are beyond excited to team up with TerraZero to bring A Boogie into Decentraland. Atlantic has only begun to scratch the surface on Web3 and I can't wait to see what we do next."
B4 AVA is also the first major body of work from A Boogie since the release of his highly praised third LP 'Artist 2.0', which is certified platinum and debuted at #1 on Billboard's Top Rap Albums Chart and #2 on the Billboard 200 Albums Chart with first-week streams exceeding 141 million. The album boasted a star-studded tracklist including features from, Young Thug, Roddy Ricch, Summer Walker, Khalid, Lil Uzi Vert, Gunna, London On Da Track, Trap Manny and more.
Metaverse-savvy users already familiar with Decentraland could also peek behind the posters, revealing a scene filled with butterflies and a lake--calling back to the EP artwork. This is the first of many activations that Atlantic Records is exploring throughout the Metaverse.
--
About TerraZero: TerraZero develops, acquires and finances innovative Metaverse projects, companies, entrepreneurs and developers—creating engagement, community and usability solutions which bridge the real world and the Metaverse. TerraZero aims to scale new economies and enhance immersive experiences to shape the future of decentralization. https://terrazero.com/
More on EntSun News
- InSpired Brings World Premiere to the Weinberg Center This October
- New Collaboration Launches Corporate ESG Solution for Responsible Decommissioning and Transparent Reporting
- SlickCashLoan Launches Free Loan Calculator to Help You Plan Monthly Payments
- Hot New Fantasy Series Alert: The Key to Wonderland Captivates Readers with Dark Magic and Twisted Romance
- TikTok Star ArcadeFriends Attempts 24-Hour Claw Machine Marathon at Lucky Puppy Arcade in Las Vegas
About A Boogie Wit Da Hoodie:
The Bronx-bred artist Artist Dubose, better known as A Boogie Wit Da Hoodie, first hit the rap scene with the breakout hit "Still Think About You" which was featured on his 2016 debut mixtape, ARTIST. The mixtape also introduced fans to "My Sh*t" which has since become RIAA certified 2x platinum and was also listed as one of "The Best Songs of 2016" on Apple Music. A Boogie quickly proved himself to be one of the game's newest heavyweights after XXL dubbed him as "one of the hottest and newest up-and-comers in hip-hop" and included him in the 2017 Freshman Class. The young star also went on to release the 5x platinum single "Drowning feat. Kodak Black" and 4x platinum "Look Back At It," along with the 2x platinum certified single "Jungle" and platinum certified "Timeless." During the fall of 2017, A Boogie went on to release his highly anticipated, now gold certified, debut album, THE BIGGER ARTIST, which quickly sprung into the Top 5 on Billboard's Top 200. He also became the top emerging acting in the U.S. as he simultaneously sprung to #1 on Billboard's Emerging Artists chart. It is easy to see why The New York Times named A Boogie "the most promising young rapper the city has produced in some time." A Boogie earned a BET Award Nomination for "Best New Artist" at the end of 2018 in addition to releasing his 2x platinum sophomore album, HOODIE SZN, which made its debut at #2 before spending three nonconsecutive weeks at #1 and maintaining a stunning 17-week streak within the top 10 on the Billboard Top 200 chart. The album also soared on streaming, garnering over 83 million streams the week it went #1. After embarking on his sold out "A Boogie vs. Artist" Tour, A Boogie released his third studio album, Artist 2.0, and its subsequent deluxe edition which boasted collaborations with Young Thug, Roddy Ricch, Gunna, DaBaby, Summer Walker, Khalid, Lil Uzi Vert, and more, and debuted at #2 on the Billboard 200 with over 120,000 album equivalent units, topping HOODIE SZN's debut week. Following the album's release, A Boogie made a stunning debut on The Tonight Show Starring Jimmy Fallon, performing the fan-favorite track, "Me and My Guitar," accompanied by H.E.R.. In 2021, A Boogie reemerged with his latest single, "24 Hours" with rapper, Lil Durk.
Source: TerraZero
0 Comments
Latest on EntSun News
- The Battle for the Enchanted Forest Brings Fantasy, Fun, and Fundraising!
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market
- Cover Girl Finalist Teisha Mechetti Questions Legitimacy of Inked Originals Competition, Demands Transparency
- Easton & Easton, LLP Files Suit Against The Dwelling Place Anaheim & Vineyard USA Over Abuse Allegations
- AI Visibility: The Key to Beating Google's AI Overviews and Regaining Traffic
- Stuck Doing Math or Figuring Out Life's Numbers? Calculator.now Makes It Stupidly Simple
- Colbert Packaging Announces WBENC Recognition
- DivX Empowers Media Enthusiasts with Free Expert Guides for Advanced MP4 Management
- Bay Street Yard to host "Love Island" finale watch party July 13
- Assent Expands Executive Team to Accelerate Global Growth & Innovation
- The World's Largest Green Economic Revolution Emerges as Nature, Tech, and Finance Converge
- Meet a Scientologist Captures Greece's Timeless Beauty with Videographer Lambros Malamas
- Vinnetwork Unveils Decentralized AI Platform with Vinnetwork(VIN) Token to Challenge Tech Giants' Data Monopoly
- Centennial Flyers to Become Colorado's First Launch Customer for All-Electric B23 Energic Aircraft
- Pyro Marketing Opens New Digital Marketing Company to Power Growth for Fitness and Ecommerce Brands
- Dr. John Salerno of Salerno Wellness Introduces Their New Full Body Capsule for Advanced LED Light Therapy Patient Treatments
- Voices for Humanity Builds a Better Future for Ghana with Richmond Atta-Williams
- $14M Expansion Deal with Famed David Lloyd Highlights Rebrand of Sports, Entertainment and Gaming Innovation by AI Driven, Online Fan Engagement Co
- Heartfelt Dreams Foundation Launches Campaign to Build CHD Hospital
- Radarsign Tackles Intersection Safety with Launch of Grid-Free Solar LED Stop Sign