ASI Names Craig Baldassare as Its First Chief Product Officer

ALEXANDRIA, Va. - EntSun -- Advanced Solutions International (ASI), a leading global provider of cloud-based constituent engagement solutions for associations and non-profits, and the developers of the iMIS Engagement Management System^®, announced today it has named Craig Baldassare as the company's first Chief Product Officer (CPO). Learn more at advsol.com.

In this newly created role, Craig will shape ASI's product vision, innovation agenda, and long-term growth strategy. Reporting to Bob Alves, ASI's Chairman and Chief Executive Officer (CEO), he will lead product strategy across iMIS^®, OpenWater, TopClass, and Clowder^®, aligning product management, engineering, go-to-market, and customer-facing teams to deliver a focused, scalable, and differentiated product strategy.

Craig brings more than 20 years of experience leading SaaS product and technology organizations. Most recently, he served as Chief Product and Technology Officer at Compliancy Group, a healthcare compliance software company, where he launched an agentic AI compliance platform and led product initiatives that dramatically improved customer retention and expansion. He previously held senior product leadership roles at TROY Group and Tobii Dynavox. Craig holds a Master of Science in Information Science and Human Factors from the University of Pittsburgh and is based in the Pittsburgh area.

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"Creating a Chief Product Officer role is a milestone for ASI and reflects how central product innovation is to our future," said Bob Alves, ASI's Chairman and CEO. "Craig has a proven record of turning product strategy into measurable growth. His experience with AI and multi-product portfolios will help us bring iMIS, OpenWater, TopClass, and Clowder together under one cohesive vision, so our clients get more value, faster."

"ASI has earned the trust of associations and non-profits around the world, and that trust is a tremendous foundation to build on," said Craig Baldassare. "I'm excited to work with this talented team to create a unified product strategy, bring practical AI innovation to every solution, and help our clients engage their members, streamline operations, and grow their missions."

About ASI
Advanced Solutions International, Inc. (ASI) is a leading global provider of cloud software and services for associations and non-profits. ASI's innovative suite of constituent engagement solutions helps clients digitally transform their organizations, streamline operations, and grow revenue by leveraging proven industry best practices and expertise. The company's portfolio includes iMIS^® for association and non-profit management, TopClass for learning management, OpenWater for application and review management, and Clowder^® for year-round mobile app management. Learn more at advsol.com.

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