2025 Ad-to-Sales Ratio Benchmarks by Company and Industry

VIRGINIA BEACH, Va. - EntSun -- Schonfeld & Associates, Inc. has released the 2026 edition of  Advertising Ratios & Budgets. reporting ad spending in fiscal 2025 by 2,400+ individual publicly companies within 315 industries.

For each company, the study presents advertising spending, revenue and gross profit for 2025, advertising-to-sales and advertising-to-gross-profit ratios for 2025 and 2024 and annual growth rates for ad spending and sales. For each industry, 2025 and 2024 revenue and advertising spending are reported along with advertising-to-sales and advertising-to-gross-profit ratios for 2025 and growth rates in ad spending and sales.

Advertising by catalog and mail-order houses, the top spending industry, continued at over $52 billion. The industry saw an increase of over 11% in revenue. Online powerhouse Amazon continued as the top spending company with advertising spending at $47 billion.  Variety stores, led by Wal-Mart, with both online and bricks-and-mortar presences, increased their ad budgets by over 8% to $7.5 billion in 2025, with revenues increased by over 4%.

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Technology companies providing services to social media platforms, led by Alphabet and Meta, spent over $19 billion in 2025, an increase of 11% and saw revenue grow by more than 16%.

Companies in the pharmaceutical industry reported ad spending exceeding $20 billion in 2025, up 33% from 2024. While there is mixed support for pharmaceutical ad spending, it is now the most common form of health information encountered by the public.

Transportation Services, such as Expedia, reported an increase in ad spending of over 7% while revenues grew over 11%. Travel related industries also saw significant revenue gains in 2025 as well as increased advertising spending.

While telecomm service providers maintained their ad budgets at over $7.2 billion, growth in advertising by cellular phone service companies, led by T-Mobile, was up over 19% in 2025 with spending of over $3.7 billion worldwide.

Large, diversified food companies spent a total of over $2.6 billion in 2025 on advertising, showing a decrease from 2024. The beverage industry spent over $11 billion, a slight decrease, and saw revenues up 2.5%. Beer companies spent over $1.3 billion, up more than 3% from 2024. The 42 restaurant chains in the Schonfeld study spent a total of $5.1 billion in 2025, an increase of 5% from 2024 and saw a 7% increase in sales.

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Advertising Ratios & Budgets is widely used for strategic planning, monitoring competitors, planning ad budgets, and identifying new business prospects. Information is grouped to show all competitors within an industry.

Copies of the 143 page PDF study are available for $395. Excel data files from Advertising Ratios & Budgets contain five years of revenue, ad spending, gross profit and ratio information. The 2026 edition of the PDF study with datafiles is $495. Contact Schonfeld & Associates, Inc., 1932 Terramar Lane, Virginia Beach, VA 23456. Call for more information or to place an order: 800-205-0030 or visit https://www.saibooks.com/product/advertising-ratios-budgets