Wordly Expands Partnership with ANOC to Bring Stories of Emerging Olympic Athletes to a Global Au

LOS ALTOS, Calif. - EntSun -- As the global sporting community looks toward the 2028 Olympic Games in Los Angeles, Wordly is expanding its partnership with the Association of National Olympic Committees (ANOC) to help share athlete stories with audiences worldwide in more languages.

Through a new integration with ANOC.tv Studio, Wordly's AI translation and caption technology will help National Olympic Committees (NOCs) translate more than 1,000 athlete interviews into 60+ languages during the Dakar 2026 Youth Olympic Games. The integration enables editors to prepare and distribute multilingual content more efficiently, introducing audiences to emerging athletes and their journeys toward LA28.

The initiative builds on Wordly's existing work with ANOC, providing real-time AI translation and captions for planning meetings, events, assemblies and other activities, including the ANOC General Assembly in Hong Kong.

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Producing content from international competitions presents logistical challenges when editors work with languages they do not speak. Integrating Wordly into ANOC.tv Studio's post-production workflow helps teams understand interviews recorded in athletes' native languages without assembling production teams for every language.

"At the heart of international sports is the connection between athletes and the people cheering them on at home," said Lakshman Rathnam, Wordly founder and CEO. "Sharing their experiences in their own languages helps athletes express themselves naturally and brings fans, families and friends closer to their journeys. The Olympics also demonstrate what is possible when people worldwide work together toward a common goal. As the future of global work brings people across languages and cultures together, breaking down communication barriers is essential."

"ANOC is committed to helping National Olympic Committees share the stories of their athletes and connect with fans in their home countries and around the world," said Gunilla Lindberg, ANOC secretary general. "By integrating Wordly's AI translation into our content production workflow, we can help NOCs reach wider audiences, bring more visibility to their athletes and build connections with fans as we look ahead to the Los Angeles 2028 Olympic Games."

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The videos will be available beginning October 31 on the ANOC.tv Instagram page (https://www.instagram.com/anoc.tv/). Watch a preview (https://www.youtube.com/watch?v=vwb81ql0esg) featuring Maike Betts (formerly Maike Diekmann), a Namibian Olympic rower who competed at the Tokyo 2020 Olympic Games and is serving as chef de mission for Team Namibia at Dakar 2026.