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The ultimate online shopping innovations

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MANHATTAN, N.Y. - EntSun -- As if online shopping could get any more convenient, many major retailers have provided us with yet more ways to shop more efficiently — after all, 70 per cent of UK sales are placed on smartphones. These additions could be understood partly as a way to combat the need to return goods once they've been received, and a few brands have resorted to using some savvy technology to combat the cost of reimbursing customers, as well as improving their shopping experience.

According to research, free shipping is more important to a customer than fast delivery. Because free delivery is a common option for many online retailers, this results in increased sales — and increased returns. Returns, of course, lessen any doubts you might have about potential clothes you're interested in, ordering more to choose from in different colours and sizes. However, for retailers, it can cost double the amount for something to be returned than it does for delivery. And if returns are balancing orders, there's going to be a problem for retailers.

So, here, we'll explore different ways retailers are mitigating returns rates by helping you find the perfect garments. From trying trainers on virtually at Nike to using a picture on ASOS to determine where that dress you saw online is from, it has become even simpler to get the product we really want.

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Customisable Shirts

CT Shirts is a men's clothing brand that offer a range of choice of shirts on their online website to make sure they're perfect for you. With the ability to modify website filters, you can select your style, fit, collar size and style, sleeve length, colour, pattern, weave, and fabric weight — you can purchase the shirt that meets your exact requirements. You can also customise your shirts by selecting the cuff type, adding pockets and monograms.

The inclusive selection makes it less likely you'll return it when you've crafted it to meet your exact specifications. Many of us return clothes that come in one style or shape, perhaps the neck is too tight or the sleeves too short — so when you're offered a variety of filters to craft the perfect shirt, you're highly likely to keep it.

In the States, the value of returns is forecasted to increase from $350 billion in 2017 to $550 billion in 2020. Hopefully more and more online retailers will introduce innovative features to make purchases so much easier.

Article supplied by CT Shirts https://www.ctshirts.com/us/home

Source: Charles Tyrwhitt
Filed Under: Fashion, Shopping

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