Popular on EntSun
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com - 233
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator - 216
- WOA Entertainment Group Unveils Independent No.1's: Breakthrough Artists II —A Celebration of Indie Excellence - 213
- Edtech Startup Young Commanders Launches 'Visionaries Without Sight' Collection Celebrating Blind and Visually Impaired Historical Figures - 208
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 173
- Let's Talk Series: At the Crossroads: Immigration Today - 155
- Token-Operated Sake Service Opens at Tobu Nikko Station - 126
- JMC Princess Announces Release of Empowering New Single "PRETTY" – A Summer Anthem for Young Girls Everywhere - 123
- Honoring Black History, Culture, and Community in Fall River - 122
- $77.8 Million in Revenue Through April 2025, Confirms Full-Year Guidance; Fast-Track to 400 Million Run Rate; $1 Billion Target After Key Acquisition - 116
Similar on EntSun
- Ugly Duklyn Unveils New Collection "YOFI" — Fusion of Street Style, Culture, and Craftsmanship
- Couture By Elesia Reclaims The Runway Of Everyday Life With Bold Return And New Hiya Sunshine Line
- 16-Year-Old Entrepreneur Discovers All-Natural Skincare Breakthrough That Works in Just 48 Hours
- India's Home Textile Manufacturers See Rising Demand From US Buyers, Enabled By rivexa
- ELKLOOK Unveils Next-Gen Lens Tinting Innovation
- LA Laura Paris Drops Underground Girl Remixes
- The Winners of the New Luxury Awards 2025 for Sustainable Perfumes – 6th Edition
- ELKLOOK Unveils Bold Rebrand as the Ultimate "Everyday Eyewear Stylist"
- Couture By Elesia Launches the Radiant Hiya Sunshine Line Featuring Meica Miller
- As Sober.Buzz Community Explodes It's Growth Globally it is Announcing "Spreading the Good BUZZ" Podcast Hosted by Josh Case Debuting July 7th
Superfit Hero Announces the Sarah Robles Collection
EntSun News/10748868
With this collaboration, Plus Size Athletes Finally Get the Recognition they Deserve
LOS ANGELES - Sept. 11, 2018 - EntSun -- Superfit Hero, the up and coming Los-Angeles based activewear brand, announces a new collection of performance wear in collaboration with Olympic bronze medalist Sarah Robles. The campaign video combines slow motion images and dramatic angles with Robles's powerful voiceover to introduce her as a new hero of our generation.
Athletes have long enjoyed superhero status in our culture. They are larger than life figures, truly the idols of our modern times. Plus size athletes have been left out of this legion of superheroes. Until now.
Superfit Hero has partnered with Olympic Bronze medalist Sarah Robles to create a campaign that welcomes a new athlete to our cadre of cultural idols, a 315 pound female weightlifter.
More on EntSun News
"We wanted to create a campaign that makes Sarah look as impressive as she really is," said Superfit Hero founder, Micki Krimmel. "We wanted to highlight not only Sarah's athletic ability but also the strength of her character."
Our heroes have immense influence on our culture, politics, and shaping the dreams of our young people. Who we choose to idolize as a society says a lot about our values. By increasing the diversity of athlete representation, Superfit Hero hopes to make fitness and sport more inclusive for everyone.
About Superfit Hero: Superfit Hero is an up and coming Los Angeles-based activewear brand famous for their body positive mission and inclusivity. With performance leggings designed for athletes size XS-5XL, Superfit Hero is the most inclusive premium activewear brand on the planet.
The campaign launches today at http://superfithero.com.
https://youtu.be/nUsv_-68uqo
Athletes have long enjoyed superhero status in our culture. They are larger than life figures, truly the idols of our modern times. Plus size athletes have been left out of this legion of superheroes. Until now.
Superfit Hero has partnered with Olympic Bronze medalist Sarah Robles to create a campaign that welcomes a new athlete to our cadre of cultural idols, a 315 pound female weightlifter.
More on EntSun News
- Couture By Elesia Reclaims The Runway Of Everyday Life With Bold Return And New Hiya Sunshine Line
- BillBoards Inc. Hits the Road with God Bless America Tour and Reality Series Now Streaming on Tubi TV
- Cynthia Pinot Among Artists Selected for Renowned London Art Biennale 2025
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
- Slipaway Food Truck Park & Marina announces opening weekend July 4-6
"We wanted to create a campaign that makes Sarah look as impressive as she really is," said Superfit Hero founder, Micki Krimmel. "We wanted to highlight not only Sarah's athletic ability but also the strength of her character."
Our heroes have immense influence on our culture, politics, and shaping the dreams of our young people. Who we choose to idolize as a society says a lot about our values. By increasing the diversity of athlete representation, Superfit Hero hopes to make fitness and sport more inclusive for everyone.
About Superfit Hero: Superfit Hero is an up and coming Los Angeles-based activewear brand famous for their body positive mission and inclusivity. With performance leggings designed for athletes size XS-5XL, Superfit Hero is the most inclusive premium activewear brand on the planet.
The campaign launches today at http://superfithero.com.
https://youtu.be/nUsv_-68uqo
Source: Superfit Hero
Filed Under: Fashion
0 Comments
Latest on EntSun News
- Germantown Fashion & Arts Festival 2025 Draws Thousands, Celebrates Creativity in Historic Philly
- The AML Shop Launches New Financial Investigations Unit, Appoints Director to Lead the Initiative
- Raidium révolutionne le diagnostic de la Sclérose en Plaques en partenariat avec l'Hôpital Fondation Adolphe de Rothschild
- New Media Film Festival Announces Winners
- New Podcast "Spreading the Good BUZZ" Hosted by Josh and Heidi Case Launches July 7th with Explosive Global Reach and a Mission to Transform Lives
- The Herbal Care, Led by Markel Bababekov, Becomes a Top Dispensary in NYC's Upper East Side
- Digital Watchdog Launches New myDW Cloud Services
- Rock Artist Scott Pryor Reimagines Lady Gaga's "Bad Romance" in Explosive New Single Releasing July 11th
- Stan Fitzgerald Appointed Acting Press Secretary for Veterans for America First VFAF Georgia State Chapter
- Drone Light Shows Emerge as the New Standard in Live Event Entertainment
- Lore Link is Here to Help Organize Your Game
- Chappaqua's Annual Townwide Summer Sale – Unbeatable Savings at Your Favorite Local Boutiques!
- Skyline Partners with ZenSpace to Offer Private Meeting Pods for Trade Show Exhibitors
- Donelle Valentine Brings Soulful Nostalgia on New Single "They Don't Understand" Out July 11th
- AI Innovation Dual-Strategy Business Model Focused on Real Estate Development for Strategic Expansion: OFA Group, (N A S D A Q: OFAL)
- Construcción del Corredor Norte–Sur (NSC) de Singapur
- New Report: Slip and Fall Accidents Rank as the Leading Cause of Construction Site Fatalities
- Get Your Cowboy Boots On! Causeway Country BBQ Music Festival Kicks Off September 12–14 in Ft. Pierce
- Retired Hobbyist Launches Bold Weekly Album Project Using AI Songwriting Tools
- DimHum Launches Revolutionary CrowdShipping Service