Popular on EntSun
- Ice Melts. Infrastructure Fails. What Happens to Clean Water? - 191
- Author, Philanthropist Ethel Gardner Joins Creators' Rights Movement Advisory Board - 190
- Purple Heart Recipient Honored by Hall of Fame Son In Viral Tribute Sparking National Conversation on Service Fatherhood, Healing and Legacy - 180
- François Arnaud, star of Heated Rivalry, is the real-life inspiration behind Christopher Stoddard's novel At Night Only - 163
- Cold. Clean. Anywhere. Meet FrostSkin - 159
- Diversified Roofing Solutions Strengthens Industry Leadership With Expanded Roofing Services Across South Florida - 142
- Amicly Launches as a Safety-First Social App Designed to Help People Build Real, Meaningful Friendships - 141
- The Legal AI Showdown: Westlaw, Lexis, ChatGPT… or EvenSteven? - 137
- Fritz Coleman's Show "Unassisted Residency" Begins Third Year at El Portal Theatre - 124
- iPOP Alum Jacob Batalon Stars in Amazon Prime's "The Wrecking Crew" - 124
Similar on EntSun
- Dayton Fashion Week™ and Fashion Week of Cincinnati™ Open Designer Invitation Requests for 2027
- Fashion Sourcing I Leading B2B Marketplace For Custom Apparel Manufacturer in China
- Otra vez (Once Again) - Fashion Art Installation
- Camp Street World Hints CSW003: Good Ol' Rhythm & Practicality
- ZEELOOL Unveils ZEELOOL Healing Blooms: Spring's Nature-Inspired Eyewear
- Raleigh Emerges as a Key Player in Sustainable Fashion Innovation for 2026
- Plucky Reach Surpasses 1,000 Fashion Brand Launches Through LA Garment Manufacturer Network
- Fashion Sourcing Custom Clothing Manufacturer in China
- Skip the Salon This Spring: WigFever Glueless Bob Wigs Give Instant Glam
- SUSTAINSEW Technologies Corp. Highlights Market Momentum Behind Circular Fashion Innovation
Superfit Hero Announces the Sarah Robles Collection
EntSun News/10748868
With this collaboration, Plus Size Athletes Finally Get the Recognition they Deserve
LOS ANGELES - Sept. 11, 2018 - EntSun -- Superfit Hero, the up and coming Los-Angeles based activewear brand, announces a new collection of performance wear in collaboration with Olympic bronze medalist Sarah Robles. The campaign video combines slow motion images and dramatic angles with Robles's powerful voiceover to introduce her as a new hero of our generation.
Athletes have long enjoyed superhero status in our culture. They are larger than life figures, truly the idols of our modern times. Plus size athletes have been left out of this legion of superheroes. Until now.
Superfit Hero has partnered with Olympic Bronze medalist Sarah Robles to create a campaign that welcomes a new athlete to our cadre of cultural idols, a 315 pound female weightlifter.
More on EntSun News
"We wanted to create a campaign that makes Sarah look as impressive as she really is," said Superfit Hero founder, Micki Krimmel. "We wanted to highlight not only Sarah's athletic ability but also the strength of her character."
Our heroes have immense influence on our culture, politics, and shaping the dreams of our young people. Who we choose to idolize as a society says a lot about our values. By increasing the diversity of athlete representation, Superfit Hero hopes to make fitness and sport more inclusive for everyone.
About Superfit Hero: Superfit Hero is an up and coming Los Angeles-based activewear brand famous for their body positive mission and inclusivity. With performance leggings designed for athletes size XS-5XL, Superfit Hero is the most inclusive premium activewear brand on the planet.
The campaign launches today at http://superfithero.com.
https://youtu.be/nUsv_-68uqo
Athletes have long enjoyed superhero status in our culture. They are larger than life figures, truly the idols of our modern times. Plus size athletes have been left out of this legion of superheroes. Until now.
Superfit Hero has partnered with Olympic Bronze medalist Sarah Robles to create a campaign that welcomes a new athlete to our cadre of cultural idols, a 315 pound female weightlifter.
More on EntSun News
- Shipping Containers Are Powering the Next Generation of Bitcoin Mining Infrastructure
- MBF Productions Launches Spring Events on the CRAFTED at the Port of L.A. Grounds in San Pedro
- Hypnotherapy Finder Announces Official US Wide Launch After Successful Soft Launch
- Melzi Job Coach Launches on iOS and Android: A Privacy-First AI Career Engine Built for Execution
- "The Mystery of Emma Thorn" Earns Nomination & Official Selection of the New Media Film Festival
"We wanted to create a campaign that makes Sarah look as impressive as she really is," said Superfit Hero founder, Micki Krimmel. "We wanted to highlight not only Sarah's athletic ability but also the strength of her character."
Our heroes have immense influence on our culture, politics, and shaping the dreams of our young people. Who we choose to idolize as a society says a lot about our values. By increasing the diversity of athlete representation, Superfit Hero hopes to make fitness and sport more inclusive for everyone.
About Superfit Hero: Superfit Hero is an up and coming Los Angeles-based activewear brand famous for their body positive mission and inclusivity. With performance leggings designed for athletes size XS-5XL, Superfit Hero is the most inclusive premium activewear brand on the planet.
The campaign launches today at http://superfithero.com.
https://youtu.be/nUsv_-68uqo
Source: Superfit Hero
Filed Under: Fashion
0 Comments
Latest on EntSun News
- DJ Drewstyle Announces March 2026 Performance Schedule at Estelle Scottsdale
- Detroit Hip-hop Takes Center Stage: Historic Official Sxsw Showcase Spotlights The City's Rising Music Economy
- Training Lofts Launches $1,099 Unlimited Training Membership Featuring Semi-Private Coaching, Nutrition Support, and Recovery Services
- Otra vez (Once Again) - Fashion Art Installation
- American Properties Realty, Inc. Leadership Attends NAHB International Builders' Show in Florida
- Joe Gransden Presents the Music of Tony Bennett on The Sandbox Sessions
- Jeremy McNally and Aiden McNally to Speak at Goooo Time Sports Nation Event in Kissimmee
- $317M Revenue and a Clear Path to $1B: $IQST is Positioned for a Major Profitability Inflection
- ASI Hosts 2026 Executive Business Summit for Global Partner Community
- Camp Street World Hints CSW003: Good Ol' Rhythm & Practicality
- Pastor Saeed Abedini Releases THE TRUTH – Volume 1, A Deeply Personal Story of Faith, Struggle, and Redemption
- New Book Warring From the Standpoint of the Throne Room Calls Believers to Pray From Victory
- Scotch Whisky Market Dislocation Creates Compelling Entry Opportunity for Long-Term Investors
- Peccioli Becomes New Orleans: In July 2026, the magic of jazz comes to Tuscany
- Local Saline DJ Expands Services to Greater Grand Rapids Area
- Luxur Tequila Introduces a New Standard of Luxury Spirits with Customizable Bottles & Visionary Lea
- The Grifties Award Show Tickets Now Available
- Indoor Wedding Venues Orlando Florida: Event's by Dubsdread Releases New Wedding Planning Guide
- $6 Million Funding Secured as Retail Expansion, Operational Streamlining, and Asset-Light Strategy Position the Company for Accelerated Growth $SOWG
- The "Unsexy" Business Quietly Creating 130+ New Entrepreneurs Across America — From Alaska to Puerto Rico