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Superfit Hero Announces the Sarah Robles Collection
EntSun News/10748868
With this collaboration, Plus Size Athletes Finally Get the Recognition they Deserve
LOS ANGELES - Sept. 11, 2018 - EntSun -- Superfit Hero, the up and coming Los-Angeles based activewear brand, announces a new collection of performance wear in collaboration with Olympic bronze medalist Sarah Robles. The campaign video combines slow motion images and dramatic angles with Robles's powerful voiceover to introduce her as a new hero of our generation.
Athletes have long enjoyed superhero status in our culture. They are larger than life figures, truly the idols of our modern times. Plus size athletes have been left out of this legion of superheroes. Until now.
Superfit Hero has partnered with Olympic Bronze medalist Sarah Robles to create a campaign that welcomes a new athlete to our cadre of cultural idols, a 315 pound female weightlifter.
More on EntSun News
"We wanted to create a campaign that makes Sarah look as impressive as she really is," said Superfit Hero founder, Micki Krimmel. "We wanted to highlight not only Sarah's athletic ability but also the strength of her character."
Our heroes have immense influence on our culture, politics, and shaping the dreams of our young people. Who we choose to idolize as a society says a lot about our values. By increasing the diversity of athlete representation, Superfit Hero hopes to make fitness and sport more inclusive for everyone.
About Superfit Hero: Superfit Hero is an up and coming Los Angeles-based activewear brand famous for their body positive mission and inclusivity. With performance leggings designed for athletes size XS-5XL, Superfit Hero is the most inclusive premium activewear brand on the planet.
The campaign launches today at http://superfithero.com.
https://youtu.be/nUsv_-68uqo
Athletes have long enjoyed superhero status in our culture. They are larger than life figures, truly the idols of our modern times. Plus size athletes have been left out of this legion of superheroes. Until now.
Superfit Hero has partnered with Olympic Bronze medalist Sarah Robles to create a campaign that welcomes a new athlete to our cadre of cultural idols, a 315 pound female weightlifter.
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"We wanted to create a campaign that makes Sarah look as impressive as she really is," said Superfit Hero founder, Micki Krimmel. "We wanted to highlight not only Sarah's athletic ability but also the strength of her character."
Our heroes have immense influence on our culture, politics, and shaping the dreams of our young people. Who we choose to idolize as a society says a lot about our values. By increasing the diversity of athlete representation, Superfit Hero hopes to make fitness and sport more inclusive for everyone.
About Superfit Hero: Superfit Hero is an up and coming Los Angeles-based activewear brand famous for their body positive mission and inclusivity. With performance leggings designed for athletes size XS-5XL, Superfit Hero is the most inclusive premium activewear brand on the planet.
The campaign launches today at http://superfithero.com.
https://youtu.be/nUsv_-68uqo
Source: Superfit Hero
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