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Streaming's Next Frontier: Why Creator-Led Content Is Overtaking Traditional TV Models
EntSun News/11076181
As streaming services pour billions into scripted shows, a less visible revolution is occurring: audiences are shifting toward creator-driven platforms and channels.
MIDLOTHIAN, Va. - EntSun -- Headline:
Streaming's Next Frontier: Why Creator-Led Content Is Overtaking Traditional TV Models
Sub-headline:
As streaming services pour billions into scripted shows, a less visible revolution is occurring: audiences are shifting toward creator-driven platforms and channels.
Body:
In a new article by Ellen Mahloy, CEO of Ethereal Networks, the company argues that the "streaming wars" are evolving into something more personal: not just who can produce the biggest show, but who can build the deepest connection with audiences. Medium (https://medium.com/ethereal-networks/the-future...)
More on EntSun News
Highlights include:
Why now:
More on EntSun News
With global streaming saturation increasing and audience growth plateauing for major services, media companies, advertisers and creators alike are hunting for new models of engagement. Mahloy's article provides a timely perspective on why creator-centric strategies may be the key.
About Ethereal Networks:
Ethereal Networks is a streaming platform and media brand focused on mind-body-spirit content, conscious entertainment and creator-led storytelling.
Call to action:
Read the full article ► https://tinyurl.com/future-of-tv-is-personal
To schedule an interview with Ellen Mahloy or for additional insights, please contact: pr@etherealtv.net
Streaming's Next Frontier: Why Creator-Led Content Is Overtaking Traditional TV Models
Sub-headline:
As streaming services pour billions into scripted shows, a less visible revolution is occurring: audiences are shifting toward creator-driven platforms and channels.
Body:
In a new article by Ellen Mahloy, CEO of Ethereal Networks, the company argues that the "streaming wars" are evolving into something more personal: not just who can produce the biggest show, but who can build the deepest connection with audiences. Medium (https://medium.com/ethereal-networks/the-future...)
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Highlights include:
- Data that shows how platforms like YouTube are growing fast and threatening traditional networks by leveraging creator-led channels. Medium
- Commentary on how short-form content (on Reels, Shorts, TikTok) is priming audiences for immediacy and authenticity—they're not tuning in for glossy production values as much as for personality and relatability. Medium (https://medium.com/ethereal-networks/the-future-of-tv-is-personal-why-creators-are-winning-the-streaming-wars-6a9076f95c72)
- A message for entertainment executives and brand strategists: the shift from "content" to "connection" is underway—and those who adapt will lead the next phase of media.
Why now:
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With global streaming saturation increasing and audience growth plateauing for major services, media companies, advertisers and creators alike are hunting for new models of engagement. Mahloy's article provides a timely perspective on why creator-centric strategies may be the key.
About Ethereal Networks:
Ethereal Networks is a streaming platform and media brand focused on mind-body-spirit content, conscious entertainment and creator-led storytelling.
Call to action:
Read the full article ► https://tinyurl.com/future-of-tv-is-personal
To schedule an interview with Ellen Mahloy or for additional insights, please contact: pr@etherealtv.net
Source: Ethereal Networks
Filed Under: Television
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