Popular on EntSun
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com - 233
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator - 216
- WOA Entertainment Group Unveils Independent No.1's: Breakthrough Artists II —A Celebration of Indie Excellence - 213
- Edtech Startup Young Commanders Launches 'Visionaries Without Sight' Collection Celebrating Blind and Visually Impaired Historical Figures - 208
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 173
- Let's Talk Series: At the Crossroads: Immigration Today - 155
- Token-Operated Sake Service Opens at Tobu Nikko Station - 126
- JMC Princess Announces Release of Empowering New Single "PRETTY" – A Summer Anthem for Young Girls Everywhere - 123
- Honoring Black History, Culture, and Community in Fall River - 122
- $77.8 Million in Revenue Through April 2025, Confirms Full-Year Guidance; Fast-Track to 400 Million Run Rate; $1 Billion Target After Key Acquisition - 116
Similar on EntSun
- Ugly Duklyn Unveils New Collection "YOFI" — Fusion of Street Style, Culture, and Craftsmanship
- Couture By Elesia Reclaims The Runway Of Everyday Life With Bold Return And New Hiya Sunshine Line
- 16-Year-Old Entrepreneur Discovers All-Natural Skincare Breakthrough That Works in Just 48 Hours
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- India's Home Textile Manufacturers See Rising Demand From US Buyers, Enabled By rivexa
- ELKLOOK Unveils Next-Gen Lens Tinting Innovation
- LA Laura Paris Drops Underground Girl Remixes
- NUFABRX awarded Therapeutic Compression agreement with Premier, Inc
- The Winners of the New Luxury Awards 2025 for Sustainable Perfumes – 6th Edition
- ELKLOOK Unveils Bold Rebrand as the Ultimate "Everyday Eyewear Stylist"
Santia Deck Makes History Again; First Woman Athlete To Own Sneaker Company
EntSun News/10829076
Not just a limited-time collaboration, nor a collection with one of the big names in the game . . . Santia Deck has founded her own sneaker company. She is the first female athlete to do so. TRONUS announced itself to the world on Juneteenth, 2020 and demand has exceeded all expectations.
ATLANTA - EntSun -- Breaking records in spaces that are traditionally reserved for men has become one of Santia's signature moves. In December of 2019, Deck signed a multi-million dollar deal with the forthcoming WFLA. That first-ever contract of its size for a woman playing American-style football helped solidify her unique personal brand - part athletic powerhouse, part social media stunner, all confidence. Her "Queen of Abs" moniker has become more of a mantra. Deck uses every platform she can to encourage people, especially young women, to aspire to the highest of heights with an almost royal level of confidence. She developed her own tenacity after overcoming challenges like bullying and scoliosis. Now that regal spirit lends itself to TRONUS, which means throne. With that air, Deck is excited about her new "first-ever" type accomplishment: becoming the first female athlete to own a sneaker company.
More on EntSun News
The response to TRONUS so far is auspicious. Years of planning behind the scenes has gone into this moment. After representing major shoe brands as ambassador, Santia decided she wanted her own shoe. At first, the goal was just a signature design under an existing company. Deck and her management brought on Jamien Sills an experienced footwear designer as creative consultant. Santia had a few design non-negotiables that kept bringing the project back to the drawing board. The shoe had to be unique, fashion-forward in its design, lightweight feel and athleisure style that customers would want to show off and collect not unlike the industry standards. Wanting to get her first attempt exactly right meant Deck and her team ended up learning a lot about the process and the industry. And so, the project goal evolved from a shoe to a shoe empire.
https://www.youtube.com/watch?v=nt6Sos5gxsk
Deck established TRONUS and teased a few original concepts to her captive online audience. Hoping for feedback at best, the requests to buy shoes started rolling in before the company was even fully branded or had a live website. Since its Juneteenth announcement, TRONUS is offering free registration for VIP access which gives customers priority shopping hours before new products are released to the public; in addition to other perks. Within a week of opening registration, TRONUS had gained 10X more VIP members than they'd projected from only light promotion on Santia's Instagram page. The numbers thus far have the team concerned that they'll likely sell out of their first limited edition shoe with VIP access alone - before the public even has an opportunity to buy. "Our marketing team hadn't even bought any paid advertising yet, so we were really happy with the initial numbers", Deck explained. Since then, multiple resellers have shown high interest in the brand's first offering. One even proposed to purchase the entire debut limited edition collection ahead of its release. Deck and her team kindly declined. They can see the big picture.
More on EntSun News
Business savvy women like athlete Serena Williams, and fashion force Rihanna have had successful collaborations with leading brands like Nike and Puma. Santia and her team hope to expand upon that narrative, building an industry-leading brand themselves with a Black woman at the helm . . . not just at the table. Deck and TRONUS want to compete with the big players . . . not just collaborate with them.
The VIP membership is free and available for anyone to register through July 19th. Pre-orders for the first shoe released by TRONUS will also begin on that day. Customers can sign-up and get more information via tronusofficial.com
More on EntSun News
- New Release: 'The Invisible Alternative' Unveiled by Atrisk Corporation, Resilient
- Couture By Elesia Reclaims The Runway Of Everyday Life With Bold Return And New Hiya Sunshine Line
- BillBoards Inc. Hits the Road with God Bless America Tour and Reality Series Now Streaming on Tubi TV
- Cynthia Pinot Among Artists Selected for Renowned London Art Biennale 2025
- Real Estate Experts Highlight Jersey Shore as a Smart Buy in 2025
The response to TRONUS so far is auspicious. Years of planning behind the scenes has gone into this moment. After representing major shoe brands as ambassador, Santia decided she wanted her own shoe. At first, the goal was just a signature design under an existing company. Deck and her management brought on Jamien Sills an experienced footwear designer as creative consultant. Santia had a few design non-negotiables that kept bringing the project back to the drawing board. The shoe had to be unique, fashion-forward in its design, lightweight feel and athleisure style that customers would want to show off and collect not unlike the industry standards. Wanting to get her first attempt exactly right meant Deck and her team ended up learning a lot about the process and the industry. And so, the project goal evolved from a shoe to a shoe empire.
https://www.youtube.com/watch?v=nt6Sos5gxsk
Deck established TRONUS and teased a few original concepts to her captive online audience. Hoping for feedback at best, the requests to buy shoes started rolling in before the company was even fully branded or had a live website. Since its Juneteenth announcement, TRONUS is offering free registration for VIP access which gives customers priority shopping hours before new products are released to the public; in addition to other perks. Within a week of opening registration, TRONUS had gained 10X more VIP members than they'd projected from only light promotion on Santia's Instagram page. The numbers thus far have the team concerned that they'll likely sell out of their first limited edition shoe with VIP access alone - before the public even has an opportunity to buy. "Our marketing team hadn't even bought any paid advertising yet, so we were really happy with the initial numbers", Deck explained. Since then, multiple resellers have shown high interest in the brand's first offering. One even proposed to purchase the entire debut limited edition collection ahead of its release. Deck and her team kindly declined. They can see the big picture.
More on EntSun News
- Slipaway Food Truck Park & Marina announces opening weekend July 4-6
- 16-Year-Old Entrepreneur Discovers All-Natural Skincare Breakthrough That Works in Just 48 Hours
- Collision Course Concert Series Returns to Atlanta
- $18 Price Target Issued in New Research Report After $34 Million Revenue Forecast from Acquisition; $101.5 Million Net Revenue in 2025; NAS DAQ: IQST
- West Dentistry Welcomes New Oral Surgeon to Enhance Patient Care
Business savvy women like athlete Serena Williams, and fashion force Rihanna have had successful collaborations with leading brands like Nike and Puma. Santia and her team hope to expand upon that narrative, building an industry-leading brand themselves with a Black woman at the helm . . . not just at the table. Deck and TRONUS want to compete with the big players . . . not just collaborate with them.
The VIP membership is free and available for anyone to register through July 19th. Pre-orders for the first shoe released by TRONUS will also begin on that day. Customers can sign-up and get more information via tronusofficial.com
Source: TRONUS, Santia Deck
Filed Under: Fashion
0 Comments
Latest on EntSun News
- AI Innovation Dual-Strategy Business Model Focused on Real Estate Development for Strategic Expansion: OFA Group, (N A S D A Q: OFAL)
- Construcción del Corredor Norte–Sur (NSC) de Singapur
- New Report: Slip and Fall Accidents Rank as the Leading Cause of Construction Site Fatalities
- Get Your Cowboy Boots On! Causeway Country BBQ Music Festival Kicks Off September 12–14 in Ft. Pierce
- Retired Hobbyist Launches Bold Weekly Album Project Using AI Songwriting Tools
- DimHum Launches Revolutionary CrowdShipping Service
- Eolian Signs New Information Exchange Agreement with the U.S. Department of Defense for Technology Innovation
- Jekale (JK) Debuts R-B Single "Jungle" Inspired by Fashion, Storytelling, and Self-Discovery
- Favorite Wedding Décor Ideas to Inspire Your Big Day: From Vision to Venue
- Infinite Health Introduces Cutting-Edge Regenerative Medicine for Wound Care with Trip Goolsby, MD
- Riser Music's LYKN Adds India, Mexico & U.s. Dates To "unleashed" World Tour
- A Theatrical Experience Like No Other: "A Praying Mama, A Rebellious Son" Comes August 30
- Prolific Hollywood Actor Phillip E. Walker-MFA is Experiencing His Best Year of Employment Ever
- Top Dentist Concord CA, Smile Makers Dental Care, Celebrates 500 5-Star Reviews
- Bio-Inspired Technology-Dynamic and Adaptable for unknown real-world environments
- ALIVE and KICKING: LAUGHTER NEVER GETS OLD has its World Premiere July 11-20 in St. Charles, IL
- Michael Reafsnyder opens solo exhibition at Scott Richards Contemporary Art in San Francisco
- Valley Sleep Therapy Expands to Prescott with New Location at Crossings Road
- Live Courageously Hosts Ann-Marie Murrell, Author, Journalist, Former Political Commentator
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments