Popular on EntSun
- Female Motorsports Sponsorship & Expansion; Acquisition Agreement of UAE-Based Sports Incubator by Online Lottery & Sports Game Provider: Lottery.com - 243
- Experience Trembling Firsthand with the New AgeMan® Tremor Simulator - 221
- Edtech Startup Young Commanders Launches 'Visionaries Without Sight' Collection Celebrating Blind and Visually Impaired Historical Figures - 216
- IRF Builders Forum Brings Global Leaders to Washington, D.C. to Advance Religious Freedom Through Cooperative Engagement - 207
- BillBoards Inc. Hits the Road with God Bless America Tour and Reality Series Now Streaming on Tubi TV - 157
- Token-Operated Sake Service Opens at Tobu Nikko Station - 134
- Honoring Black History, Culture, and Community in Fall River - 131
- databahn Launches GenAI Sales Intelligence Platform to Revolutionize Fortune 500 and Global 2000 Account Research - 125
- Byrd Davis Alden & Henrichson Launches Independence Day Safe Ride Initiative with 500 Free Uber Credits - 117
- Agreement to Supply US-Based Defense Provider with Thin-Film Solar Tech for Orbital Application; Ascent Solar Technologies, Inc. (N A S D A Q: ASTI) - 111
Similar on EntSun
- The Blue Luna Encourages Local Schools to Take Steps to Enhance Safety for Students and Staff
- Smart Resnse Unveils Smart Resnse(SRMS) Token-Powered AI Orchestration Platform to Revolutionize Multi-Billion Dollar Market
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market
- Cover Girl Finalist Teisha Mechetti Questions Legitimacy of Inked Originals Competition, Demands Transparency
- AI Visibility: The Key to Beating Google's AI Overviews and Regaining Traffic
- DivX Empowers Media Enthusiasts with Free Expert Guides for Advanced MP4 Management
- Assent Expands Executive Team to Accelerate Global Growth & Innovation
- The World's Largest Green Economic Revolution Emerges as Nature, Tech, and Finance Converge
- Vinnetwork Unveils Decentralized AI Platform with Vinnetwork(VIN) Token to Challenge Tech Giants' Data Monopoly
- Pyro Marketing Opens New Digital Marketing Company in Saint Petersburg to Power Growth for Fitness and Ecommerce Brands
Rockerbox Announces Measurement Integration with TikTok, Unveiling TikTok's Impact on Revenue
EntSun News/11005641
NEW YORK - EntSun -- Rockerbox is announcing an integration with TikTok to help make measuring and showing the impact of advertisers' TikTok campaigns easier and more effective. Now, Rockerbox customers can see the impact of their TikTok ad video views and visibility on sales and revenue performance.
Nearly 5 million businesses in the US leverage the platform to reach and engage with TikTok's 1 billion global monthly active users, who come to TikTok to be entertained as they learn, shop, and discover something new. To help tap into the potential of TikTok's highly engaged audience, this new TikTok integration allows advertisers to leverage Rockerbox's measurement platform to see the impact all user interactions on TikTok have on the bottom line—conversions and revenue.
The integration helps B2C advertisers see the full impact of their TikTok advertising by showing the impact not only of TikTok clicks, but also views on content. Measuring views is pivotal to understanding TikTok's full impact on advertisers' campaigns. Through this update, brands can now measure TikTok's uniquely effective role in their customers' path to purchase, justifying greater time and investments in the platform.
More on EntSun News
In a series of initial tests conducted by Rockerbox, the results spoke volumes. Advertisers saw up to a 6x increase in conversions and 75% improvement in CPA with the TikTok integration (compared to relying solely on click-based metrics).
For brands like TULA, a beauty and skincare company, Rockerbox was integral to understanding their performance on TikTok: "At TULA we are a digital native, social first brand. TikTok became a huge priority for us when it began to pick up traction, but we lacked visibility into the effectiveness of our campaigns. Now with the integration between Rockerbox and TikTok, our insight into the platform has improved so dramatically that our ROAS jumped up over 5x from what it was historically—which is huge," said TULA Director of Growth Marketing, Caroline Valenzano. "Rockerbox is our source of truth, and at the forefront of our media decisions. The integration with TikTok gives us so much more confidence and clarity. Before this integration, we were optimizing blindly and now we have eyes to see the path forward."
Beyond providing insight into TikTok's impact on revenue, Rockerbox's platform goes the extra mile by helping marketers understand TikTok's role within the broader marketing funnel. This encompasses discerning which tactics on TikTok work best as top, middle, or bottom-of-funnel tactics, assessing its comparative impact on conversions in relation to other marketing channels, and exploring the dynamics of new versus returning user engagement with TikTok ads, among other insights. This ability unlocks even more numbers highlighting TikTok's unique impact on business. For example, based on customer data, nearly 60% of brands using Rockerbox to measure TikTok are seeing new total customer acquisition costs lower than other digital platforms.
More on EntSun News
"We're thrilled to be able to partner with TikTok on this expanded integration. TikTok's impact on the advertising world is undeniable, and it's an honor to be able to provide this level of visibility into the platform's performance," said Ron Jacobson, Rockerbox CEO and Co-founder. "I'm excited to see where we go with this partnership and how many other B2C brands we're able to help with this new level of analytics insight."
Don't miss your chance to experience this integration firsthand. Reach out to Rockerbox today for a one-on-one demo.
About Rockerbox
Rockerbox offers targeted solutions for marketers that need to centralize their marketing and spend data, gain greater understanding of the customer journey, create data-backed marketing budgets, and optimize their channels on a daily basis.
Nearly 5 million businesses in the US leverage the platform to reach and engage with TikTok's 1 billion global monthly active users, who come to TikTok to be entertained as they learn, shop, and discover something new. To help tap into the potential of TikTok's highly engaged audience, this new TikTok integration allows advertisers to leverage Rockerbox's measurement platform to see the impact all user interactions on TikTok have on the bottom line—conversions and revenue.
The integration helps B2C advertisers see the full impact of their TikTok advertising by showing the impact not only of TikTok clicks, but also views on content. Measuring views is pivotal to understanding TikTok's full impact on advertisers' campaigns. Through this update, brands can now measure TikTok's uniquely effective role in their customers' path to purchase, justifying greater time and investments in the platform.
More on EntSun News
- Josh and Heidi Follow Up the Much Anticipated and Successful Launch of the "Spreading the Good BUZZ" Podcast with a Personal Request
- The Battle for the Enchanted Forest Brings Fantasy, Fun, and Fundraising!
- Revolutionary Blockchain Platform Okh Finance Announces Okh Finance(OKKH) Token Launch to Transform Global Asset Leasing Market
- Cover Girl Finalist Teisha Mechetti Questions Legitimacy of Inked Originals Competition, Demands Transparency
- Easton & Easton, LLP Files Suit Against The Dwelling Place Anaheim & Vineyard USA Over Abuse Allegations
In a series of initial tests conducted by Rockerbox, the results spoke volumes. Advertisers saw up to a 6x increase in conversions and 75% improvement in CPA with the TikTok integration (compared to relying solely on click-based metrics).
For brands like TULA, a beauty and skincare company, Rockerbox was integral to understanding their performance on TikTok: "At TULA we are a digital native, social first brand. TikTok became a huge priority for us when it began to pick up traction, but we lacked visibility into the effectiveness of our campaigns. Now with the integration between Rockerbox and TikTok, our insight into the platform has improved so dramatically that our ROAS jumped up over 5x from what it was historically—which is huge," said TULA Director of Growth Marketing, Caroline Valenzano. "Rockerbox is our source of truth, and at the forefront of our media decisions. The integration with TikTok gives us so much more confidence and clarity. Before this integration, we were optimizing blindly and now we have eyes to see the path forward."
Beyond providing insight into TikTok's impact on revenue, Rockerbox's platform goes the extra mile by helping marketers understand TikTok's role within the broader marketing funnel. This encompasses discerning which tactics on TikTok work best as top, middle, or bottom-of-funnel tactics, assessing its comparative impact on conversions in relation to other marketing channels, and exploring the dynamics of new versus returning user engagement with TikTok ads, among other insights. This ability unlocks even more numbers highlighting TikTok's unique impact on business. For example, based on customer data, nearly 60% of brands using Rockerbox to measure TikTok are seeing new total customer acquisition costs lower than other digital platforms.
More on EntSun News
- AI Visibility: The Key to Beating Google's AI Overviews and Regaining Traffic
- Stuck Doing Math or Figuring Out Life's Numbers? Calculator.now Makes It Stupidly Simple
- Colbert Packaging Announces WBENC Recognition
- DivX Empowers Media Enthusiasts with Free Expert Guides for Advanced MP4 Management
- Bay Street Yard to host "Love Island" finale watch party July 13
"We're thrilled to be able to partner with TikTok on this expanded integration. TikTok's impact on the advertising world is undeniable, and it's an honor to be able to provide this level of visibility into the platform's performance," said Ron Jacobson, Rockerbox CEO and Co-founder. "I'm excited to see where we go with this partnership and how many other B2C brands we're able to help with this new level of analytics insight."
Don't miss your chance to experience this integration firsthand. Reach out to Rockerbox today for a one-on-one demo.
About Rockerbox
Rockerbox offers targeted solutions for marketers that need to centralize their marketing and spend data, gain greater understanding of the customer journey, create data-backed marketing budgets, and optimize their channels on a daily basis.
Source: Rockerbox
Filed Under: Technology
0 Comments
Latest on EntSun News
- Heritage at South Brunswick Offers Immediate Townhome Appointments and Special Mortgage Incentive Fast-Moving Sales
- American Made Ivey Abitz Bespoke Clothing Travels for Summer
- NASA Collaborative Agreement for Supply of Thin-Film Solar Tech for Orbital Application to Advance Development of Thin-Film PV Power Beaming: $ASTI
- Exciting New Era of Sports, Entertainment & Gaming Innovation Spotlighted by Rebrand of Expanding AI Driven, Online Fan Engagement Company: SEGG Media
- Service Ninjas Debuts First-of-Its-Kind "Membership" Platform for Home Service Pros
- Bruce In The USA Brings Immersive Bruce Springsteen Celebration to Frederick This October
- BIYA Forecasts 2025 Surge with ¥300M ($41.8 M USD) in Revenue and ¥25M Profit from Cloud Based HR Solutions: Baiya Intl. Group (N A S D A Q: BIYA)
- Paul E. Saperstein Co. Announces Geographic Expansion of Auction Services
- Florida Broker Bent Danholm Featured in the Daily Mail's U.S. Real Estate Coverage
- Robin Launches Legal Intelligence Platform to solve intelligence gap in Fortune 500 legal teams
- Melissa B. Releases Digitally Independent: Empowering Music Artists with AI and Brand Strategy
- Mental: Elderly Abuse a Documentary
- Consumer Accountability Alliance Issues Formal Notice Alleging Proximate Liability for Medical Harm
- Rising to New Heights in the Mile High City with Destination: Scientology, Denver
- The City's Largest and Most Elegant Dinner Party Returns on September 13, 2025
- Utah Metal Fabricator Titan Forge Builds Momentum with Custom Steel Projects and Spiral Staircases
- Jason Koch: Pioneering the Future of Real Estate Development in New Jersey
- Voting Opens Tonight for the 2025 Spin Awards Honoring Excellence in Christian Gospel Radio
- Introducing LK Blue: The Cool-Girl Denim Brand That's Redefining LA Style Launches E-Commerce
- Bach and Beyond: Cellists Return to the Beach for 2nd Annual Bethany Beach Cellofest