Re-connecting the Buying Community:

BUFFALO, N.Y. - EntSun -- The My Better Buffalo initiative has launched its new online resource center to help WNY consumers re-connect with the local businesses they were forced to 'socially distance' themselves from back in 2020.

The new project serves both local consumers and businesses by providing a centralized online meeting place for the Western New York community. Now local consumers can easily search for and find more than 4,100 top-rated businesses throughout the Niagara Region, while discovering valuable online discounts and even browsing local job listings.

At the same time, local merchants now have an effective, affordable vehicle to upgrade their community connections, advertise more effectively, and grow their online presence with the assistance of a full suite of powerful digital marketing tools and strategies.

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The timing couldn't be better for a site like MyBetterBuffalo.com, as so many customers have become much more comfortable shopping online during the recent pandemic. Many are still driving less in order to reduce possible exposure, which means they're starting their search for local products and services online before they go outside.

"People love saving money. But finding local discounts hasn't always been easy until now," says Managing Director Lance T. Walker. "Our mobile-friendly website makes it easy to search and find local businesses and discover amazing offers – not only from your computer, but on the go with any smartphone.

Plus, it allows local merchants a unique opportunity to take control of their marketing and promote themselves online with video and other tools for a fraction of the cost of traditional print advertising, plus we don't take any portion of your sales."

Many small businesses now know the importance of moving more of their sales operations to the Internet, but continue to struggle with the transition. The My Better Buffalo initiative aims to resolve this issue.

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Merchants pay a small yearly fee to have their business featured on the site. They can then post photos, videos, menus, photos and more with an easy-to-use interface. Signup is easy and requires no technical experience.

"This is exactly what Western New York companies need; simple, affordable and effective local advertising paired with state of the art tools," adds Mr. Walker. "An attractive, robust presentation on our site can be the foundation of a strong, profitable, Internet presence for any company that wants to work with us to grow their sales and reach more customers."

ABOUT My Better Buffalo

Owned and operated by a native Buffalonian, the My Better Buffalo initiative is a new online-based resource provider for Western New York featuring local businesses, coupons, job listings and more. Visit https://MyBetterBuffalo.com to claim your free basic listing.