NEW SURVEY FROM TRUE LEMON® KIDS REVEALS THE IMPORTANCE OF HYDRATION DURING THE SCHOOL YEAR

BALTIMORE, Oct. 1, 2024 ~ As the new school year begins, parents are reminded of the importance of keeping their children hydrated throughout the day. A recent survey commissioned by True Lemon Kids and conducted by Talker Research has shed light on the challenges parents face in ensuring their children stay hydrated during the busy school day.

The survey, which included 2,000 parents of children aged 5-12, revealed that while many children carry water bottles to school, they are still falling short of their daily hydration needs. According to the American Academy of Pediatrics, children aged 5-8 should drink at least 5 glasses of water per day, while those over 8 years old should aim for eight 8-ounce glasses daily. However, the survey found that on average, children only consume 4.8 glasses of water per day.

This gap highlights the need for effective hydration strategies as 31% of parents reported feeling stressed about keeping their children hydrated. To combat this issue, many parents use regular reminders (59%), flavor enhancers (39%), and social media trends like #watertok (49%) to encourage their children to drink more water. True Lemon Kids products also offer a solution by providing enjoyable and flavorful ways for kids to stay hydrated.

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"We are dedicated to making hydration easy and fun for families year-round," said Heidi Carney, Executive Vice President of Marketing at True Citrus. "Our survey found that kids are more likely to drink water when it's flavorful, which is why True Lemon Kids products are a perfect fit for school hydration."

Not only do True Lemon Kids products taste great, but they also contain no artificial sweeteners and only two grams of sugar – 92% less than other popular kids' beverages like juices and sodas which can have up to 24 grams of sugar per 8 ounces. These products also contain 25% of Daily Vitamins A, C & E to support hydration and overall health. With 7 unique flavors, including Pink Lemonade, Blue Raspberry, and Fruit Punch, True Lemon Kids products can be found at retailers or online at Amazon and the True Lemon website.

To encourage parents to try these products, True Lemon is offering a 30% discount on all True Lemon Kids purchases until October 18, 2024. Simply use the code TrueKids30 at checkout on their website.

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The survey also revealed that 74% of parents reported their child always or often carries a reusable water bottle – the perfect vessel for True Lemon Kids products. These convenient and on-the-go packets can easily be added to water bottles or lunchboxes to help kids stay hydrated throughout the day.

The survey was conducted by Talker Research between June 14 and June 25, 2024, with a random sample of 2,000 Americans from the general population. Talker Research is a market research company whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research (AAPOR) and the European Society for Opinion and Marketing Research (ESOMAR).

In conclusion, as children embark on a new school year, it is crucial for parents to prioritize their hydration needs. With the help of True Lemon Kids products and effective hydration strategies, children can stay hydrated both in school and during after-school activities.

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